Tom Cardy

Tom Cardy — pop artist from AU.

When asked what her brother does for a living, my sister will say 'He is a funny Bom-Bom', which is a made up job title that saves her from explaining…

Influence: 55.19% Fanbase: 32.24% Trending: 66.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 20.65% • Very Strong

As of 2025-09-09

4,254,915

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:39 UTC

Genres

poppopcomedy & spoken wordcomicfolk & traditionalsinger/songwriter

Biography

When asked what her brother does for a living, my sister will say 'He is a funny Bom-Bom', which is a made up job title that saves her from explaining "He writes songs about robots with dick envy and obviously fake cops". She is a doctor and a lawyer, but she doesn't have her own Spotify page and I do. I can't believe I have my own Spotify page. I can write whatever I want here. Butts. Big butts. hahaha

Top Brand Affinities

Report Date: 2025-09-09

Tom Cardy has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 423,086 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Vegemite, Qantas, Persona 5 signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Cardy score 3.02% — Very Strong bucket.

Brand: VegemiteBrand: QantasBrand: Persona 5

Followers:4,254,915

Engagements:128,348

Rate:3.0%

Posts:650

Avg Likes:116,806

Avg Comments:1,506

Avg Views:697,336

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,254,915 · Engagements 128,348 · Rate 3.0% Posts 650 · Views 697,336 · Avg Likes 116,806 · Avg Comments 1,506 · Avg Views 697,336	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 35% 35-44: 9% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (35%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (8%) CANADA (6%) AUSTRALIA (5%) BRAZIL (4%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (8%), CANADA (6%)
Platform Engagement	Instagram: 38,554 avg likes/post · Tiktok: 274,250 avg views/post · Youtube: 423,086 avg views/post	Best reach: Youtube 423,086 avg views; best engagement: Tiktok 48,450 avg likes

Top Brand Affinities

Vegemite

Score: 20.65

Qantas

Score: 16.68

Persona 5

Score: 14.21

Kmart

Score: 13.21

SpeedPaint

Score: 11.29

Woolworths

Score: 10.53

New Line Cinema

Score: 9.89

World of Warcraft

Score: 8.66

Holden

Score: 8.58

Square Enix

Score: 7.89

RedBubble

Score: 7.88

Tate Modern

Score: 7.62

Brand	Category	Score
Vegemite		20.65
Qantas		16.68
Persona 5		14.21
Kmart		13.21
SpeedPaint		11.29
Woolworths		10.53
New Line Cinema		9.89
World of Warcraft		8.66
Holden		8.58
Square Enix		7.89
RedBubble		7.88
Tate Modern		7.62
Final Fantasy		7.33
Borderlands		7.30
Sunnies Studios		7.18
The Last of Us		6.59
Cartoon Network		5.74
Prismacolor		5.41
Showtime		5.31
League of Legends		5.20
Kickstarter		4.81
Columbia Pictures		4.75
Fallout		4.72
Guinness		4.64
Ableton		4.61
Pilsner Urquell		4.24
Gundam		3.79
Bethesda Softworks		3.77
Tinder		3.54
Faber-Castell		3.47
Cadbury		3.45
Martini		3.39
Nintendo		3.24
Emporium		3.21
Star Wars		3.15
Warner Bros		3.13
Polaroid		3.12
Pokemon Go		3.10
Nickelodeon		3.10
BBC		3.08
Lush		3.04
Airbnb		2.90
BALMAIN		2.84
The Witcher		2.83
Paramount Pictures		2.75
Tesco		2.75
Baileys		2.74
HBO		2.72
Dr. Martens		2.68
Aperol		2.67