TOLCHONOV
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
19,398
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:42 UTC
Genres
Biography
TOLCHONOV stands out with 18-24 & 25-34 audiences across RUSSIA, UKRAINE, BELARUS. The profile is heavily female (66%), and content lands hardest on Instagram, where posts average 1,699 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Watch Dogs, Ableton, Pioneer, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes TOLCHONOV a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,398 · Engagements 1,699 · Rate 8.8% Posts 66 · Views 0 · Avg Likes 1,699 · Avg Comments 54 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 23% 13-17: 15% 35-44: 4% |
Largest: 18-24 (56%); next: 25-34 (23%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
RUSSIA (68%) UKRAINE (15%) BELARUS (3%) KAZAKHSTAN (2%) UNITED STATES (1%) |
Top regions: RUSSIA (68%), UKRAINE (15%), BELARUS (3%) |
| Platform Engagement | Instagram: 1,699 avg likes/post | best engagement: Instagram 1,699 avg likes |
Top Brand Affinities
Watch Dogs
Ableton
Pioneer
Trancefamily
Maybach
Tomorrowland
Fanta
Counter-Strike
SoundCloud
Dota 2
AliExpress
Bugatti
| Brand | Category | Score |
|---|---|---|
| Watch Dogs | 65.03 | |
| Ableton | 13.70 | |
| Pioneer | 12.44 | |
| Trancefamily | 12.00 | |
| Maybach | 8.22 | |
| Tomorrowland | 8.19 | |
| Fanta | 7.97 | |
| Counter-Strike | 7.52 | |
| SoundCloud | 6.90 | |
| Dota 2 | 6.44 | |
| AliExpress | 5.05 | |
| Bugatti | 4.74 | |
| McLaren | 4.47 | |
| Bajaj | 3.88 | |
| Haima | 3.15 | |
| Call of Duty | 3.12 | |
| Matrix | 2.63 | |
| Grand Theft Auto | 2.63 | |
| Adobe | 2.62 | |
| Huawei | 2.57 | |
| Lexus | 2.51 | |
| Sprite | 2.38 | |
| Great Wall | 2.34 | |
| UFC | 2.25 | |
| Xiaomi | 2.22 | |
| Scion | 2.19 | |
| Nokia | 2.19 | |
| Maserati | 2.17 | |
| Nissan | 2.12 | |
| Vogue | 2.11 | |
| NYX Cosmetics | 2.11 | |
| League of Legends | 2.11 | |
| Coachella | 2.08 | |
| Dodge | 2.08 | |
| Snapseed | 2.05 | |
| Tesla Motors | 2.02 | |
| KTM | 2.02 | |
| A Game of Tones | 2.01 | |
| Rolls-Royce | 2.00 | |
| musical.ly | 1.94 | |
| Red Bull | 1.81 | |
| CBS Television Studios | 1.70 | |
| Versace | 1.70 | |
| Sony | 1.66 | |
| Calvin Klein | 1.61 | |
| Microsoft | 1.61 | |
| Warner Bros | 1.54 | |
| Balenciaga | 1.52 | |
| shein | 1.50 | |
| Ducati | 1.46 |
Official Profiles
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LoginArtist: TOLCHONOV
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
