Tokyo Prose

Tokyo Prose — r&b, funk & soul artist from NZ.

Sam Reed aka Tokyo Prose is the leading producer of liquid drum & bass in NZ. His music has been released on Soul:r, Samurai Music, Hospital Records and his…

Influence: 49.32% Fanbase: 22.78% Trending: 62.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 196.30% • Very Strong

As of 2025-09-08

5,454

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:31:06 UTC

Genres

r&b, funk & soulliquid funkelectronicnz electronicdeep liquid bassnz dnbelectronicdrum & bass

Biography

Sam Reed aka Tokyo Prose is the leading producer of liquid drum & bass in NZ. His music has been released on Soul:r, Samurai Music, Hospital Records and his most recent album “Wild Grace” was released on Lenzman’s emergent The North Quarter label. His music is regularly supported by many of the scenes biggest names including Calibre, Lenzman, Hybrid Minds, LSB, DJ Marky, London Elektricity and many more.
 
For a career of over ten years’, Tokyo Prose has a succinct and carefully managed back-
catalogue of music. He has a deliberate, restrained, and soulful production style with a firm focus on musicality and groove.
In 2014 Tokyo Prose released his debut album ‘Presence’ on Samurai Music. ‘Presence’ marked the culmination of his musical exploration and evolution up until that point - encapsulating the soulful, emotive vibrancy of the Tokyo Prose sound, now fully formed and refined. The album included several features with DRS, Riya and Fox on vocals and Lenzman, Synkro and LSB on co-production.
 
Soon after saw his first feature on Marcus Intalex's hugely respected label Soul:R with 'Tell Me', on the 5th edition of the popular Fourfit series.
 
Tokyo Prose’s sophomore album on The North Quarter 'Wild Grace' delivered a masterclass in emotive musical storytelling. The project features some of his most sought-after works including the popular ‘Innate Motion’, ‘Trick of the Light’ and ‘Brilliant Corners’. ‘Innate Motion’ was also featured in Calibre’s BBC Essential Mix.

Top Brand Affinities

Report Date: 2025-09-08

Tokyo Prose resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, NEW ZEALAND, UNITED STATES. With a heavily male (88%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (416 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Ableton, Air New Zealand makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tokyo Prose score 3.78% — Very Strong bucket.

Brand: MixcloudBrand: AbletonBrand: Air New Zealand

Followers:5,454

Engagements:206

Rate:3.8%

Posts:248

Avg Likes:206

Avg Comments:22

Avg Views:416

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,454 · Engagements 206 · Rate 3.8% Posts 248 · Views 416 · Avg Likes 206 · Avg Comments 22 · Avg Views 416	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 18-24: 31% 35-44: 12% 13-17: 2%	Largest: 25-34 (54%); next: 18-24 (31%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED KINGDOM (30%) NEW ZEALAND (14%) UNITED STATES (10%) AUSTRALIA (5%) RUSSIA (3%)	Top regions: UNITED KINGDOM (30%), NEW ZEALAND (14%), UNITED STATES (10%)
Platform Engagement	Instagram: 188 avg likes/post · Youtube: 416 avg views/post	Best reach: Youtube 416 avg views; best engagement: Instagram 188 avg likes

Top Brand Affinities

Mixcloud

Score: 196.30

Ableton

Score: 61.31

Air New Zealand

Score: 55.11

Pioneer

Score: 46.51

MOOG

Score: 39.36

Akai

Score: 38.12

SoundCloud

Score: 28.85

Sennheiser

Score: 25.15

Vauxhall

Score: 21.88

Akg

Score: 16.48

Aeropress

Score: 15.81

Metal Gear Solid

Score: 12.02

Brand	Category	Score
Mixcloud		196.30
Ableton		61.31
Air New Zealand		55.11
Pioneer		46.51
MOOG		39.36
Akai		38.12
SoundCloud		28.85
Sennheiser		25.15
Vauxhall		21.88
Akg		16.48
Aeropress		15.81
Metal Gear Solid		12.02
Beats Electronics		11.34
DC Shoes		10.09
ANNA LOTAN		9.95
Fred Perry		9.57
Warner Bros		9.34
Stüssy		9.13
Beck`s		8.52
Pilsner Urquell		8.36
Spotify Music		7.46
Tate Modern		7.18
Clarks		6.93
DeLorean Motor Company		6.08
Lincoln		6.04
New Line Cinema		5.16
Carhartt		5.10
Bacardi		5.08
Emporium		4.74
Sega		4.62
Nixon		4.59
Tomorrowland		4.16
Matrix		3.72
Counter-Strike		3.65
Pringles		3.51
Holden		3.41
Leica		3.38
BBC		3.32
Sneakerhead		3.25
Boeing		3.21
Heineken		3.21
New Balance		3.18
Aperol		3.16
Heinz		3.13
Gundam		3.08
Aston Martin		3.08
A Game of Tones		3.06
G-shock		3.05
Sony		2.73
Polaroid		2.73