Token
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,995,804
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:55:43 UTC
Genres
Biography
The new album.
Coming soon.
Token resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (57,800 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Akai, Pro Tools, SoundCloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,995,804 · Engagements 20,141 · Rate 0.7% Posts 1,373 · Views 102,632 · Avg Likes 19,566 · Avg Comments 523 · Avg Views 102,632 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 34% 35-44: 7% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (34%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (46%) UNITED KINGDOM (7%) CANADA (6%) AUSTRALIA (4%) INDIA (4%) |
Top regions: UNITED STATES (46%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 13,630 avg likes/post · Tiktok: 57,800 avg views/post · Youtube: 44,832 avg views/post | Best reach: Tiktok 57,800 avg views; best engagement: Instagram 13,630 avg likes |
Top Brand Affinities
Akai
Pro Tools
SoundCloud
Ableton
Beats Electronics
Amazon Music
iHeartRadio Music Awards
Taco Bell
Acura
Spotify Music
Gillette
Bud Light
| Brand | Category | Score |
|---|---|---|
| Akai | 14.26 | |
| Pro Tools | 12.94 | |
| SoundCloud | 10.41 | |
| Ableton | 9.02 | |
| Beats Electronics | 8.53 | |
| Amazon Music | 7.77 | |
| iHeartRadio Music Awards | 5.46 | |
| Taco Bell | 5.25 | |
| Acura | 4.54 | |
| Spotify Music | 4.48 | |
| Gillette | 4.46 | |
| Bud Light | 4.24 | |
| Mortal Kombat | 4.06 | |
| Hennessy | 3.79 | |
| Kodak | 3.71 | |
| Dodge | 3.69 | |
| Coors | 3.67 | |
| Cartoon Network | 3.65 | |
| Call of Duty | 3.62 | |
| ESPN | 3.57 | |
| NFL | 3.41 | |
| Ubisoft | 3.41 | |
| Comedy Central | 3.38 | |
| NHL | 3.30 | |
| GMC | 3.23 | |
| Los Angeles Lakers | 3.15 | |
| NBA | 3.10 | |
| UFC | 3.06 | |
| Sneakerhead | 3.03 | |
| Xbox | 2.97 | |
| WWE | 2.96 | |
| MTV | 2.91 | |
| Haima | 2.78 | |
| AMC | 2.76 | |
| Monster Beverage | 2.71 | |
| Budweiser | 2.67 | |
| Carhartt | 2.66 | |
| Subaru | 2.62 | |
| Walmart | 2.59 | |
| Grand Theft Auto | 2.54 | |
| Timberland | 2.51 | |
| Jack Daniels | 2.44 | |
| Sprite | 2.35 | |
| Vans | 2.28 | |
| Scion | 2.27 | |
| Mazda | 2.27 | |
| Ford | 2.26 | |
| Chrysler | 2.23 | |
| PlayStation | 2.21 | |
| Supreme | 2.20 |
Official Profiles
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LoginArtist: Token
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
