Todrick Hall
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
6,911,918
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:23 UTC
Genres
Biography
Hall landed a starring role in a pop music safety video commissioned by Virgin America (for which he also wrote the music), gained a spot on the judge's panel of RuPaul's Drag Race All Stars, and starred in his own MTV documentary series, Todrick. In December 2013, he released a Christmas record, Dear Santa, and followed up with an hour-long visual album, Straight Outta Oz, in summer 2016. Hall toured to promote the release later that year, but the trek was interrupted by a casting call for Broadway's Kinky Boots. Hall starred as Lola for a four-month stretch before resuming the Oz tour. March 2018 saw the release of the visual LP Forbidden, which was followed by an international tour. In May 2019, he announced that he would be releasing a trilogy of EPs throughout the year, starting that month with Haus Party, Pt. 1. He also returned to Broadway when he joined the cast of Waitress in the role of Ogie Anhorn for a limited run. ~ Rob Wacey, Rovi
Todrick Hall connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 28,000 avg views per post; Instagram adds dependable engagement depth. Overlap with ITV, Grindr, Barbie highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Todrick Hall moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,911,918 · Engagements 16,682 · Rate 0.2% Posts 1,897 · Views 42,517 · Avg Likes 16,363 · Avg Comments 258 · Avg Views 42,517 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 8% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (54%) UNITED KINGDOM (6%) BRAZIL (6%) AUSTRALIA (4%) CANADA (4%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (6%), BRAZIL (6%) |
| Platform Engagement | Instagram: 12,919 avg likes/post · Tiktok: 28,000 avg views/post · Youtube: 14,517 avg views/post | Best reach: Tiktok 28,000 avg views; best engagement: Instagram 12,919 avg likes |
Top Brand Affinities
ITV
Grindr
Barbie
HBO Max
Urban Outfitters
Selfridges
Delta
River Island
MATTEL
Alexander McQueen
Influenster
Verizon
| Brand | Category | Score |
|---|---|---|
| ITV | 18.86 | |
| Grindr | 13.76 | |
| Barbie | 13.08 | |
| HBO Max | 10.24 | |
| Urban Outfitters | 8.16 | |
| Selfridges | 7.36 | |
| Delta | 7.30 | |
| River Island | 6.55 | |
| MATTEL | 6.45 | |
| Alexander McQueen | 6.31 | |
| Influenster | 6.25 | |
| Verizon | 5.69 | |
| KARL LAGERFELD | 5.68 | |
| Fenty beauty | 5.66 | |
| ULTA Beauty | 5.47 | |
| Lululemon Athletica | 5.32 | |
| Hot Topic | 5.30 | |
| Champion | 4.98 | |
| OLD NAVY | 4.97 | |
| boohoo | 4.95 | |
| Margaritaville | 4.93 | |
| Walgreens | 4.92 | |
| Macy's | 4.85 | |
| NORDSTROM | 4.65 | |
| NBC | 4.54 | |
| BH Cosmetics | 4.43 | |
| iHeartRadio Music Awards | 4.39 | |
| American Eagle | 4.30 | |
| ASOS | 4.24 | |
| Steve Madden | 4.05 | |
| Coach | 4.02 | |
| Showtime | 3.94 | |
| Urban Decay Cosmetics | 3.60 | |
| Target | 3.60 | |
| Gillette | 3.52 | |
| NYX Cosmetics | 3.51 | |
| Amway | 3.48 | |
| Benefit Cosmetics | 3.44 | |
| Kate Spade | 3.43 | |
| MTV | 3.42 | |
| TOM FORD | 3.39 | |
| NARS Cosmetics | 3.36 | |
| Anastasia Beverly Hills | 3.32 | |
| Too Faced Cosmetics | 3.22 | |
| Dr. Martens | 3.19 | |
| Primark | 3.19 | |
| Paramount Pictures | 3.12 | |
| ABC | 3.11 | |
| Aperol | 3.04 | |
| Forever 21 | 2.98 |
Official Profiles
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LoginArtist: Todrick Hall
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 963,556
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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860,676 | 89.32% |
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84,625 | 8.78% |
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18,255 | 1.89% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















