Todrick Hall

Todrick Hall

Country: US | Gender: male

Influence: 59.48% Fanbase: 44.88% Trending: 66.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 18.86% • Very Strong

As of 2025-09-08

6,911,918

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:23 UTC

Genres

popdance poppoppost-teen pophip-hop & rappop raphip hop

Biography

Hailing from Arlington, Texas, Todrick Hall is an American entertainer who rose to fame after making it to the semifinals of the ninth season of American Idol in 2010. A man of many talents that include singing, acting, dance choreography, and directing, Hall decided to transform his brief moment of fame into a fully-fledged career that traversed the arts. He began by creating an ongoing series of viral videos dedicated to some of his favorite music artists. Stating that the idea of talent show graduates releasing albums or EPs was a tried-and-tested idea, he ultimately decided to pursue the route of combining his many talents using the resources available through online streaming platform YouTube. The move proved to be a successful one, and his YouTube creations quickly became online sensations -- most notably due to their flash mob videos for Ariana Grande and Beyoncé, and for directing and starring in a reinvention of The Wizard of Oz. His YouTube channel eventually exceeded two million subscribers.

Hall landed a starring role in a pop music safety video commissioned by Virgin America (for which he also wrote the music), gained a spot on the judge's panel of RuPaul's Drag Race All Stars, and starred in his own MTV documentary series, Todrick. In December 2013, he released a Christmas record, Dear Santa, and followed up with an hour-long visual album, Straight Outta Oz, in summer 2016. Hall toured to promote the release later that year, but the trek was interrupted by a casting call for Broadway's Kinky Boots. Hall starred as Lola for a four-month stretch before resuming the Oz tour. March 2018 saw the release of the visual LP Forbidden, which was followed by an international tour. In May 2019, he announced that he would be releasing a trilogy of EPs throughout the year, starting that month with Haus Party, Pt. 1. He also returned to Broadway when he joined the cast of Waitress in the role of Ogie Anhorn for a limited run. ~ Rob Wacey, Rovi

Todrick Hall Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Todrick Hall connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 28,000 avg views per post; Instagram adds dependable engagement depth. Overlap with ITV, Grindr, Barbie highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Todrick Hall moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Todrick Hall score 0.24%Low bucket.
Brand: ITVBrand: GrindrBrand: Barbie
Followers:6,911,918
Engagements:16,682
Rate:0.2%
Posts:1,897
Views:42,517
Avg Likes:16,363
Avg Comments:258
Avg Views:42,517

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,911,918 · Engagements 16,682 · Rate 0.2%
Posts 1,897 · Views 42,517 · Avg Likes 16,363 · Avg Comments 258 · Avg Views 42,517
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 27%
13-17: 8%
35-44: 5%
Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split Female: 71%
Male: 29%
Non-binary/Other: 0%
Skews female (71%)
Top Countries UNITED STATES (54%)
UNITED KINGDOM (6%)
BRAZIL (6%)
AUSTRALIA (4%)
CANADA (4%)
Top regions: UNITED STATES (54%), UNITED KINGDOM (6%), BRAZIL (6%)
Platform Engagement Instagram: 12,919 avg likes/post · Tiktok: 28,000 avg views/post · Youtube: 14,517 avg views/post Best reach: Tiktok 28,000 avg views; best engagement: Instagram 12,919 avg likes

Top Brand Affinities

ITV
Score: 18.86
Grindr
Score: 13.76
Barbie
Score: 13.08
HBO Max
Score: 10.24
Urban Outfitters
Score: 8.16
Selfridges
Score: 7.36
Delta
Score: 7.30
River Island
Score: 6.55
MATTEL
Score: 6.45
Alexander McQueen
Score: 6.31
Influenster
Score: 6.25
Verizon
Score: 5.69
Brand Category Score
ITV 18.86
Grindr 13.76
Barbie 13.08
HBO Max 10.24
Urban Outfitters 8.16
Selfridges 7.36
Delta 7.30
River Island 6.55
MATTEL 6.45
Alexander McQueen 6.31
Influenster 6.25
Verizon 5.69
KARL LAGERFELD 5.68
Fenty beauty 5.66
ULTA Beauty 5.47
Lululemon Athletica 5.32
Hot Topic 5.30
Champion 4.98
OLD NAVY 4.97
boohoo 4.95
Margaritaville 4.93
Walgreens 4.92
Macy's 4.85
NORDSTROM 4.65
NBC 4.54
BH Cosmetics 4.43
iHeartRadio Music Awards 4.39
American Eagle 4.30
ASOS 4.24
Steve Madden 4.05
Coach 4.02
Showtime 3.94
Urban Decay Cosmetics 3.60
Target 3.60
Gillette 3.52
NYX Cosmetics 3.51
Amway 3.48
Benefit Cosmetics 3.44
Kate Spade 3.43
MTV 3.42
TOM FORD 3.39
NARS Cosmetics 3.36
Anastasia Beverly Hills 3.32
Too Faced Cosmetics 3.22
Dr. Martens 3.19
Primark 3.19
Paramount Pictures 3.12
ABC 3.11
Aperol 3.04
Forever 21 2.98

Official Profiles

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Artist: Todrick Hall

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Todrick Hall today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-28)

Total: 963,556

PLATFORM TOTAL %
Spotify Spotify 860,676 89.32%
Yandex Yandex 84,625 8.78%
Pandora Pandora 18,255 1.89%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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