Toby Mai

Toby Mai — pop artist from AU.

IG : @toby_mai 21

Influence: 50.70% Fanbase: 24.60% Trending: 63.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OneTeaspoon • 99.93% • Very Strong

As of 2025-09-09

143,641

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:32 UTC

Genres

poppopmainstream pop

Biography

IG : @toby_mai

21

Top Brand Affinities

Report Date: 2025-09-09

Toby Mai cuts through with 18-24 & 25-34 audiences and consistency across AUSTRALIA, LITHUANIA, BRAZIL. A heavily female (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,104 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with OneTeaspoon, Bec & Bridge, Star Wars: Battlefront, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toby Mai score 0.59% — Low bucket.

Brand: OneTeaspoonBrand: Bec & BridgeBrand: Star Wars: Battlefront

Followers:143,641

Engagements:849

Rate:0.6%

Posts:314

Avg Likes:827

Avg Comments:58

Avg Views:4,989

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 143,641 · Engagements 849 · Rate 0.6% Posts 314 · Views 4,989 · Avg Likes 827 · Avg Comments 58 · Avg Views 4,989	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	AUSTRALIA (11%) LITHUANIA (11%) BRAZIL (10%) UNITED STATES (6%) FRANCE (6%)	Top regions: AUSTRALIA (11%), LITHUANIA (11%), BRAZIL (10%)
Platform Engagement	Instagram: 509 avg likes/post · Tiktok: 1,885 avg views/post · Youtube: 3,104 avg views/post	Best reach: Youtube 3,104 avg views; best engagement: Instagram 509 avg likes

Top Brand Affinities

OneTeaspoon

Score: 99.93

Bec & Bridge

Score: 69.22

Star Wars: Battlefront

Score: 48.93

Giant Bicycles

Score: 44.74

Telstra

Score: 41.54

Afterpay

Score: 32.61

Glow Recipe

Score: 28.42

Coles

Score: 27.20

Woolworths

Score: 26.44

Sonic

Score: 24.73

Drunk Elephant

Score: 24.44

Tencent

Score: 21.29

Brand	Category	Score
OneTeaspoon		99.93
Bec & Bridge		69.22
Star Wars: Battlefront		48.93
Giant Bicycles		44.74
Telstra		41.54
Afterpay		32.61
Glow Recipe		28.42
Coles		27.20
Woolworths		26.44
Sonic		24.73
Drunk Elephant		24.44
Tencent		21.29
DC Shoes		21.23
Kmart		20.30
Hurley		17.91
MOOG		17.05
Hennessey		15.74
Quiksilver		14.69
Rollerblade		14.19
Oysho		13.94
Sunnies Studios		12.56
Billabong		12.17
All Saints		12.03
Depop		11.59
Sheraton		11.00
Bare Escentuals		10.75
Arbonne		9.96
Real Techniques		9.82
DreamWorks		7.85
Kerastase		7.66
DeLorean Motor Company		7.46
Crossfit		7.42
Clash Royale		7.18
Volcom		6.33
Champion		6.07
Furla		5.98
Aperol		5.81
Alpinestars		5.39
boohoo		5.36
ALDI		4.90
Nixon		4.83
MasterCard Incorporated		4.55
Dr. Martens		4.49
Steve Madden		4.45
Kodak		4.38
Vans		4.38
Tinder		4.28
Holden		4.18
ASOS		4.13
SoundCloud		4.12