Toby Love

Toby Love — hip-hop & rap artist from US.

A former member of the Dominican-American boy band Aventura, vocalist Toby Love performs a unique pop style that mixes R&B, hip-hop, and elements of the…

Influence: 57.64% Fanbase: 39.90% Trending: 66.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 35.86% • Very Strong

As of 2025-09-09

86,786

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:05:01 UTC

Genres

hip-hop & raplatin hip hopraplatinlatinreggaetonbachatatropical

Biography

A former member of the Dominican-American boy band Aventura, vocalist Toby Love performs a unique pop style that mixes R&B, hip-hop, and elements of the traditional Dominican musical form bachata. Dubbed "crunkchata," the music often features the Bronx, New York-based vocalist singing in Spanish as well as English. Citing such influences as Michael Jackson, R. Kelly, and Juan Luis Guerra, Love embarked on a solo career, releasing Toby Love on Sony in 2006. It included the Billboard Hot 100 single "Tengo un Amor." He stayed with Sony for 2008's Love Is Back, 2011's La Voz de la Juventud, and 2013's Amor Total, all of which landed on the Billboard Latin and tropical albums charts. He had his biggest hit to date, though, with Bachata Nation, released by Select-O-Hits in 2016. Featuring the single "No Le Eches la Culpa," it reached number five on the Latin chart and became a tropical number one. ~ Matt Collar & Marcy Donelson, Rovi

Top Brand Affinities

Report Date: 2025-09-09

Toby Love indexes high with fans in the 25-34 range in UNITED STATES, DOMINICAN REPUBLIC, BRAZIL. The skew is female-leaning (52%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 3,596 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Univision, Amazon Music, American Airlines, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Toby Love when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toby Love score 4.14% — Very Strong bucket.

Brand: UnivisionBrand: Amazon MusicBrand: American Airlines

Followers:86,786

Engagements:3,596

Rate:4.1%

Posts:3

Avg Likes:3,596

Avg Comments:212

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 86,786 · Engagements 3,596 · Rate 4.1% Posts 3 · Views 0 · Avg Likes 3,596 · Avg Comments 212 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 26% 35-44: 17% 45-64: 5%	Largest: 25-34 (48%); next: 18-24 (26%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (32%) DOMINICAN REPUBLIC (9%) BRAZIL (7%) COLOMBIA (5%) ITALY (3%)	Top regions: UNITED STATES (32%), DOMINICAN REPUBLIC (9%), BRAZIL (7%)
Platform Engagement	Instagram: 3,596 avg likes/post	best engagement: Instagram 3,596 avg likes

Top Brand Affinities

Univision

Score: 35.86

Amazon Music

Score: 19.55

American Airlines

Score: 9.64

Pro Tools

Score: 8.51

Pioneer

Score: 7.43

iHeartRadio Music Awards

Score: 6.81

Movistar

Score: 5.23

Macy's

Score: 5.13

Verizon

Score: 4.85

ESPN

Score: 3.95

Amway

Score: 3.86

Hennessy

Score: 3.30

Brand	Category	Score
Univision		35.86
Amazon Music		19.55
American Airlines		9.64
Pro Tools		8.51
Pioneer		7.43
iHeartRadio Music Awards		6.81
Movistar		5.23
Macy's		5.13
Verizon		4.85
ESPN		3.95
Amway		3.86
Hennessy		3.30
Bacardi		2.98
Fenty beauty		2.88
Barber Shop Connect		2.79
VidaSana		2.64
FashionNova		2.46
NBC		2.39
MTV		2.37
Target		2.33
Busch		2.21
NFL		2.19
Spotify Music		2.12
Beats Electronics		2.09
SoundCloud		2.07
Bellagio		1.95
Cafecito		1.93
NYX Cosmetics		1.92
Sephora		1.92
Herbalife		1.89
NBA		1.68
Gymshark		1.68
Lamborghini		1.67
Coachella		1.63
Sony		1.63
H&M		1.62
Jaguar		1.61
Tarte Cosmetics		1.60
Forever 21		1.60
Jack Daniels		1.56
Urban Decay Cosmetics		1.54
Bershka		1.51
Under Armour		1.50
Michael Kors		1.48
Pandora		1.46
Sneakerhead		1.45
Universal		1.44
Polo Ralph Lauren		1.43
Reebok		1.42
Versace		1.41