Toby Keith Brand Affinity ranks highest Sherri Hill at 34.49% . Very Strong. Score DMDB 69.95% | Fanbase 67.34%

Toby Keith — country artist from US.

Toby Keith is a singer, songwriter, and musician known for his self-directed hit-making abilities. In 2021, he received the National Medal of Arts, was…

Toby Keith

Superstar

Country: US | Gender: male | Artist ID: 11e81bbb-702e-5b0e-b757-a0369fe50396

Find Artist

Genres

countrycontemporary countrycountry roadcountryoklahoma country

Influential: 69.95% Fanbase: 67.34% Trending: 71.26%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sherri Hill • 34.49% • Very Strong

As of 2025-09-10

4,778,058

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.95% | Fanbase 67.34% | Trending 71.26% | CAREER STAGE: SUPERSTAR

Biography

Toby Keith is a singer, songwriter, and musician known for his self-directed hit-making abilities. In 2021, he received the National Medal of Arts, was inducted into the Nashville Songwriters Hall of Fame, and received the Academy of Country Music's Merle Haggard Spirit Award. His upcoming album, "Peso In My Pocket," includes the single "Old School," which achieved his highest debut on Billboard's airplay chart. With over 40 million albums sold, 32 #1 hit singles, and more than 10 billion streams, Toby has been a consistent force in the music industry. He was inducted into the Songwriters Hall Of Fame in 2015 and has had notable successes such as the viral hit "Red Solo Cup" and the song "Don't Let The Old Man In," featured in Clint Eastwood's film "The Mule."

Report Date: 2025-09-10

Toby Keith indexes high with fans in the 18-24 range in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 475,900 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Sherri Hill, Ariat, Miller Lite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Toby Keith when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toby Keith score 1.26% — Moderate bucket.

Brand: Sherri HillBrand: AriatBrand: Miller Lite

Followers:4,778,058

Engagements:60,396

Rate:1.3%

Posts:2,656

Avg Likes:57,348

Avg Comments:781

Avg Views:572,092

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,778,058 · Engagements 60,396 · Rate 1.3% Posts 2,656 · Views 572,092 · Avg Likes 57,348 · Avg Comments 781 · Avg Views 572,092	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 28% 35-44: 18% 45-64: 18%	Largest: 18-24 (32%); next: 25-34 (28%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (69%) NIGERIA (6%) CANADA (5%) BRAZIL (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (69%), NIGERIA (6%), CANADA (5%)
Platform Engagement	Instagram: 23,935 avg likes/post · Tiktok: 475,900 avg views/post · Youtube: 96,192 avg views/post	Best reach: Tiktok 475,900 avg views; best engagement: Tiktok 31,850 avg likes

Top Brand Affinities

Sherri Hill

Score: 34.49

Ariat

Score: 32.26

Miller Lite

Score: 15.60

Margaritaville

Score: 10.52

FOX

Score: 8.99

Coors

Score: 8.42

Houston Livestock Show and Rodeo

Score: 8.35

Bud Light

Score: 8.17

Verizon

Score: 7.93

T.J. Maxx

Score: 7.87

MamaBear

Score: 7.34

Busch

Score: 7.29

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Top Brand Affinities

Brand	Category	Score
Sherri Hill		34.49
Ariat		32.26
Miller Lite		15.60
Margaritaville		10.52
FOX		8.99
Coors		8.42
Houston Livestock Show and Rodeo		8.35
Bud Light		8.17
Verizon		7.93
T.J. Maxx		7.87
MamaBear		7.34
Busch		7.29
iHeartRadio Music Awards		7.25
OLD NAVY		6.86
Younique		6.61
GMC		6.18
Holden		6.11
Free People		5.97
Publix		5.82
American Eagle		5.64
Kroger		5.54
NBC		5.23
American Airlines		5.09
Taco Bell		4.85
Walmart		4.74
Carhartt		4.64
Gillette		4.59
NHL		4.55
Chick-fil-A		4.52
Budweiser		4.29
Lululemon Athletica		3.76
ESPN		3.75
NFL		3.70
Jeep		3.68
Heinz		3.61
Monster Beverage		3.61
Dodge		3.30
Bentley		3.30
ABC		3.29
Chevrolet		3.28
Ford		3.12
Jack Daniels		3.03
WWE		3.01
Cadillac		2.91
Under Armour		2.80
Target		2.78
Abercrombie & Fitch		2.72
Oakley		2.58
Harley-Davidson		2.46
Baileys		2.34