Toby Grey

Toby Grey — others artist from NG.

Toby Grey is an award-winning Nigerian singer-songwriter based in Birmingham, United Kingdom. Her sound is a blend of Soul, RnB, Afrobeats and Dancehall. She…

Influence: 49.67% Fanbase: 34.59% Trending: 57.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 25.74% • Very Strong

As of 2025-09-09

254,909

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:53 UTC

Genres

othersworldwide

Biography

Toby Grey is an award-winning Nigerian singer-songwriter based in Birmingham, United Kingdom. Her sound is a blend of Soul, RnB, Afrobeats and Dancehall.

She began singing at 17 years old when she joined a church choir as a backup singer but has since taken centre stage at several prestigious events at home and abroad. Since recording her first single in 2012, this powerhouse singer has worked with some of Nigeria’s finest musicians and producers. She has several projects in the works with international producers, DJs and singers.

Toby Grey stands out with her soul-enchanting vocals and her ability to sing and write in the French Language giving her the unique advantage of captivating a wide range of audiences.

This master’s degree holder is more than a pretty face but also an intelligent talent with so much to offer.

Stream her latest single - ‘I GOT IT’.

Top Brand Affinities

Report Date: 2025-09-09

Toby Grey has momentum with 18-24 & 25-34 audiences—particularly in NIGERIA, UNITED STATES, FRANCE. A heavily male (60%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 787 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Airtel, A.P.C., CNN signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toby Grey score 0.04% — Low bucket.

Brand: AirtelBrand: A.P.C.Brand: CNN

Followers:254,909

Engagements:93

Rate:0.0%

Posts:2,276

Avg Likes:84

Avg Comments:13

Avg Views:1,235

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 254,909 · Engagements 93 · Rate 0.0% Posts 2,276 · Views 1,235 · Avg Likes 84 · Avg Comments 13 · Avg Views 1,235	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 41% 35-44: 8% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	NIGERIA (25%) UNITED STATES (19%) FRANCE (9%) KENYA (9%) UNITED KINGDOM (6%)	Top regions: NIGERIA (25%), UNITED STATES (19%), FRANCE (9%)
Platform Engagement	Instagram: 41 avg likes/post · Tiktok: 787 avg views/post · Youtube: 448 avg views/post	Best reach: Tiktok 787 avg views; best engagement: Instagram 41 avg likes

Top Brand Affinities

Airtel

Score: 25.74

A.P.C.

Score: 14.65

CNN

Score: 10.64

Hennessy

Score: 6.49

T.G.I. Friday's

Score: 6.24

Pioneer

Score: 5.52

MTV

Score: 4.83

FOREX

Score: 4.60

boohoo

Score: 4.38

FashionNova

Score: 3.96

Fenty beauty

Score: 3.48

NBC

Score: 3.28

Brand	Category	Score
Airtel		25.74
A.P.C.		14.65
CNN		10.64
Hennessy		6.49
T.G.I. Friday's		6.24
Pioneer		5.52
MTV		4.83
FOREX		4.60
boohoo		4.38
FashionNova		3.96
Fenty beauty		3.48
NBC		3.28
shein		2.81
Monster Beverage		2.79
Fendi		2.67
SoundCloud		2.65
BBC		2.59
Lexus		2.48
Versace		2.43
Guinness		2.35
Paramount Pictures		2.34
musical.ly		2.32
Balenciaga		2.31
SheInside		2.29
Pepsi		2.26
Beats Electronics		2.25
Nokia		2.23
Primark		2.12
Gucci		2.09
Christian Louboutin		2.04
ASOS		1.81
Dolce & Gabbana		1.79
GIVENCHY		1.71
Vogue		1.68
Spotify Music		1.64
Rolex		1.54
Puma		1.41
Bentley		1.38
Burberry		1.33
Adobe		1.32
H&M		1.27
FIFA		1.27
Paypal		1.21
Los Angeles Lakers		1.21
Calvin Klein		1.15
NBA		1.14
Coca-Cola		1.08
Microsoft		1.07
Louis Vuitton		1.05
Red Bull		1.05