Tobu

Tobu — electronic artist from LV.

Tobu — electronic artist · from LV · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

Influence: 60.19% Fanbase: 49.46% Trending: 65.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Launchpad • 41.46% • Very Strong

As of 2025-09-09

51,993

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:57 UTC

Genres

electronicelectronicgaming edm

Biography

Tobu — electronic artist · from LV · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

Top Brand Affinities

Report Date: 2025-09-09

Tobu stands out with 18-24 & 25-34 audiences across UNITED STATES, INDONESIA, CHINA. The profile is heavily male (84%), and content lands hardest on Instagram, where posts average 2,230 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Launchpad, Ableton, Tomorrowland, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Tobu a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tobu score 4.29% — Very Strong bucket.

Brand: LaunchpadBrand: AbletonBrand: Tomorrowland

Followers:51,993

Engagements:2,230

Rate:4.3%

Posts:158

Avg Likes:2,230

Avg Comments:83

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,993 · Engagements 2,230 · Rate 4.3% Posts 158 · Views 0 · Avg Likes 2,230 · Avg Comments 83 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 13-17: 7% 35-44: 6%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (14%) INDONESIA (9%) CHINA (9%) INDIA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (14%), INDONESIA (9%), CHINA (9%)
Platform Engagement	Instagram: 2,230 avg likes/post	best engagement: Instagram 2,230 avg likes

Top Brand Affinities

Launchpad

Score: 41.46

Ableton

Score: 29.99

Tomorrowland

Score: 19.17

Trancefamily

Score: 17.58

Pioneer

Score: 17.01

Clash Royale

Score: 14.08

SoundCloud

Score: 12.66

Akai

Score: 11.19

Amazon Music

Score: 7.73

Pro Tools

Score: 7.62

RAZER

Score: 7.46

Counter-Strike

Score: 6.94

Brand	Category	Score
Launchpad		41.46
Ableton		29.99
Tomorrowland		19.17
Trancefamily		17.58
Pioneer		17.01
Clash Royale		14.08
SoundCloud		12.66
Akai		11.19
Amazon Music		7.73
Pro Tools		7.62
RAZER		7.46
Counter-Strike		6.94
Dota 2		6.59
Clash of Clans		6.47
Beats Electronics		6.01
Logitech		5.91
DeviantArt		5.79
Nvidia		5.70
League of Legends		5.64
Rockstar Games		5.02
Spotify Music		4.71
ASUS		4.64
Bandai Namco		4.24
Resident Evil		4.04
Oculus		3.89
Ubisoft		3.60
Monster Beverage		3.53
Gundam		3.20
Adobe		3.14
Boeing		3.05
Bugatti		3.02
Pokemon Go		2.76
McLaren		2.76
Lamborghini		2.51
Activision Blizzard		2.48
Call of Duty		2.47
Nintendo		2.46
Sprite		2.44
Grand Theft Auto		2.43
A Game of Tones		2.43
Hot Wheels		2.35
Aston Martin		2.34
Nickelodeon		2.28
Sony		2.24
Xbox		2.09
Snapseed		2.05
PlayStation		2.04
Pokemon		2.02
Nissan		1.96
Mitsubishi Motors		1.96