Tobtok

Tobtok — electronic artist from SE.

Platinum awarded producer/artist from Sweden.

Influence: 50.51% Fanbase: 28.88% Trending: 61.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 96.96% • Very Strong

As of 2025-09-09

6,056

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:50 UTC

Genres

electronicnew french touchtropical houseedmelectro housepop dancedeep tropical housepop edmdeep groove househousedanceuk danceelectronic

Biography

Platinum awarded producer/artist from Sweden.

Top Brand Affinities

Report Date: 2025-09-09

Tobtok resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, SWEDEN. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (110 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Pioneer, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tobtok score 1.82% — Moderate bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:6,056

Engagements:110

Rate:1.8%

Posts:716

Avg Likes:110

Avg Comments:3

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,056 · Engagements 110 · Rate 1.8% Posts 716 · Views 0 · Avg Likes 110 · Avg Comments 3 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 24% 35-44: 19% 45-64: 5%	Largest: 25-34 (49%); next: 18-24 (24%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (22%) UNITED KINGDOM (14%) SWEDEN (7%) MEXICO (4%) SOUTH KOREA (3%)	Top regions: UNITED STATES (22%), UNITED KINGDOM (14%), SWEDEN (7%)
Platform Engagement	Instagram: 110 avg likes/post	best engagement: Instagram 110 avg likes

Top Brand Affinities

Mixcloud

Score: 96.96

Pioneer

Score: 66.12

Ableton

Score: 56.37

Warner Music

Score: 53.74

Trancefamily

Score: 39.68

Akai

Score: 37.68

Amazon Music

Score: 31.61

MOOG

Score: 30.57

Tomorrowland

Score: 28.35

SoundCloud

Score: 23.46

Pro Tools

Score: 23.37

Sennheiser

Score: 20.62

Brand	Category	Score
Mixcloud		96.96
Pioneer		66.12
Ableton		56.37
Warner Music		53.74
Trancefamily		39.68
Akai		37.68
Amazon Music		31.61
MOOG		30.57
Tomorrowland		28.35
SoundCloud		23.46
Pro Tools		23.37
Sennheiser		20.62
ITV		17.94
Akg		14.68
Spotify Music		13.91
Beats Electronics		12.17
All Saints		9.85
Acne Studios		9.07
Coachella		7.82
iHeartRadio Music Awards		7.00
Atmos		6.67
MTV		5.49
Lollapalooza		4.91
BBC		4.66
Leica		3.88
Summit Entertainment		3.37
ASOS		3.21
Warner Bros		3.20
Columbia Pictures		3.17
Red Bull		3.11
Stüssy		3.07
Aperol		3.07
Tinder		3.05
A Game of Tones		2.95
Harrods		2.92
Carhartt		2.80
Kodak		2.77
NBC		2.76
Pull&Bear		2.74
Sony		2.72
musical.ly		2.69
Heineken		2.68
Dr. Martens		2.67
Urban Outfitters		2.66
Fendi		2.61
Martini		2.55
TOM FORD		2.45
Versace		2.35
Showtime		2.29
Topshop		2.24