Tobias Jesso Jr.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
47,733
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:48:26 UTC
Genres
Biography
Born in North Vancouver on July 11, 1985, Tobias MacDonald Jesso, Jr. joined local indie rock band the Sessions as their bass player in the mid-2000s, then moved with part of the group to Los Angeles to briefly back a young pop singer, Melissa Cavatti. After that work fizzled, and not confident in his own singing ability, Jesso set out to make a career for himself in Los Angeles writing songs for others. In 2012, after failing to find work as a songwriter and licking wounds from a recent breakup, he was hit by car while riding his bike (injuring his hand and having his bike stolen in the process), and the next day he learned that his mother had been diagnosed with cancer. The accumulated events prompted a move back to Vancouver.
With his music equipment still in storage in Los Angeles, and deciding that songwriting would be relegated to a hobby, he used the family piano to write "Just a Dream" -- a father's lullaby to his newborn in light of a dream about an impending apocalypse -- for himself, and he sang it himself. Jesso posted the song on social networking sites, got good feedback from friends and soon strangers, and word began to spread about his work as he posted more material. He reached out to bassist/producer Chet "JR" White after hearing that his band Girls, a favorite of Jesso's, had just broken up, and included links to his demos. This led to recording sessions with White and a record deal with True Panther. Producers Patrick Carney (the Black Keys, the Rentals) and Ariel Rechtshaid (Kylie Minogue, Usher, Vampire Weekend) also worked on the album. As with the demos, singles released in 2014 and 2015 in anticipation of his debut LP immediately created waves. Pop diva Adele posted a link to his "How Could You Babe" video to her over 20 million Twitter followers, and Jesso was booked on The Tonight Show Starring Jimmy Fallon for his TV debut before the album was even released. Written entirely by Jesso and centered on his vocals and piano, the heartache-themed Goon was released in March 2015. He relocated to Silver Lake, Los Angeles, later in the year, around the time Adele's 25 became the then-fastest-selling album in history. He had co-written one of the singles, "When We Were Young."
With Jesso's songwriting clout firmly established, he quickly found work with John Legend, Shawn Mendes, and Sia on 2016 releases. His 2017 résumé included songs for, among others, P!nk and Niall Horan. His streak continued in 2018 with artist such as Florence + the Machine, St. Paul & the Broken Bones, and LANY, and by the end of 2020, his work had also appeared on releases by King Princess, Ellie Goulding, and HAIM. He collaborated again with Adele on a track for 2021's 30 ("To Be Loved") and went on to compose for such artists as Jake Bugg, Diplo, and Marcus Mumford while continuing to earn the occasional producing or piano performance credit. Early 2023 saw the release of songwriting collaborations for Lewis Capaldi and, again, Florence + the Machine before Jesso won the inaugural Songwriter of the Year, Non-Classical Grammy Award in February. His output for the period of eligibility for the trophy had included songs by Adele, Harry Styles, FKA twigs, Orville Peck, and Omar Apollo. In his acceptance speech, Jesso called the award a win for everyone in the songwriting community. ~ Marcy Donelson, Rovi
Tobias Jesso Jr. cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 3,228 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Live Nation, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 47,733 · Engagements 3,228 · Rate 6.8% Posts 1 · Views 0 · Avg Likes 3,228 · Avg Comments 115 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 28% 35-44: 18% 45-64: 5% |
Largest: 25-34 (45%); next: 18-24 (28%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (9%) CANADA (6%) AUSTRALIA (6%) BRAZIL (3%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (9%), CANADA (6%) |
| Platform Engagement | Instagram: 3,228 avg likes/post | best engagement: Instagram 3,228 avg likes |
Top Brand Affinities
MOOG
Live Nation
Amazon Music
Ableton
Glossier
Pro Tools
Mixcloud
Acne Studios
JACQUEMUS
Coachella
Spotify Music
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| MOOG | 37.29 | |
| Live Nation | 22.29 | |
| Amazon Music | 14.54 | |
| Ableton | 13.46 | |
| Glossier | 12.93 | |
| Pro Tools | 12.25 | |
| Mixcloud | 11.94 | |
| Acne Studios | 11.92 | |
| JACQUEMUS | 9.85 | |
| Coachella | 9.31 | |
| Spotify Music | 8.06 | |
| Vivienne Westwood | 6.78 | |
| iHeartRadio Music Awards | 6.52 | |
| Lollapalooza | 6.27 | |
| Maison Margiela | 5.87 | |
| Free People | 5.54 | |
| Loewe | 5.50 | |
| SoundCloud | 5.13 | |
| NBC | 5.03 | |
| Anthropologie | 5.00 | |
| Paramount Pictures | 4.84 | |
| Miu Miu | 4.83 | |
| Alexander McQueen | 4.55 | |
| MTV | 4.50 | |
| Kodak | 4.47 | |
| Polaroid | 3.76 | |
| Urban Outfitters | 3.71 | |
| Kickstarter | 3.69 | |
| Airbnb | 3.67 | |
| Summit Entertainment | 3.67 | |
| Columbia Pictures | 3.65 | |
| Showtime | 3.60 | |
| Oculus | 3.43 | |
| Tinder | 3.32 | |
| Leica | 3.31 | |
| Budweiser | 3.26 | |
| Vogue | 3.05 | |
| Marc Jacobs | 3.02 | |
| Beats Electronics | 3.01 | |
| Lululemon Athletica | 3.01 | |
| Nickelodeon | 2.84 | |
| Fujifilm | 2.78 | |
| Carhartt | 2.75 | |
| BBC | 2.64 | |
| GAP | 2.57 | |
| Pixar | 2.56 | |
| Guinness | 2.43 | |
| Dr. Martens | 2.37 | |
| Hermès | 2.36 | |
| Fenty beauty | 2.26 |
Official Profiles
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