Tobias Jesso Jr.

Tobias Jesso Jr.

Country: CA | Gender: male

Influence: 52.72% Fanbase: 31.03% Trending: 63.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 37.29% • Very Strong

As of 2025-09-10

47,733

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:48:26 UTC

Genres

rockbeatlesquealternativealternativefolk & traditionalsinger/songwriter

Biography

A Grammy-winning songwriter and solo artist whose sound is steeped in the '70s singer/songwriter tradition, Los Angeles resident Tobias Jesso, Jr. emerged from western Canada in the mid-2010s. On the strength of early songs, he won public accolades from Adele and booked his first national TV appearance before releasing his heavyhearted debut album, Goon, in 2015. While the record was well received, he went on to excel behind the scenes, writing and producing songs for the likes of John Legend, P!nk, Adele, and Harry Styles. In 2023, Jesso won the inaugural Grammy for Songwriter of the Year for his work with the latter two singers as well as FKA twigs, Omar Apollo, and Orville Peck.

Born in North Vancouver on July 11, 1985, Tobias MacDonald Jesso, Jr. joined local indie rock band the Sessions as their bass player in the mid-2000s, then moved with part of the group to Los Angeles to briefly back a young pop singer, Melissa Cavatti. After that work fizzled, and not confident in his own singing ability, Jesso set out to make a career for himself in Los Angeles writing songs for others. In 2012, after failing to find work as a songwriter and licking wounds from a recent breakup, he was hit by car while riding his bike (injuring his hand and having his bike stolen in the process), and the next day he learned that his mother had been diagnosed with cancer. The accumulated events prompted a move back to Vancouver.

With his music equipment still in storage in Los Angeles, and deciding that songwriting would be relegated to a hobby, he used the family piano to write "Just a Dream" -- a father's lullaby to his newborn in light of a dream about an impending apocalypse -- for himself, and he sang it himself. Jesso posted the song on social networking sites, got good feedback from friends and soon strangers, and word began to spread about his work as he posted more material. He reached out to bassist/producer Chet "JR" White after hearing that his band Girls, a favorite of Jesso's, had just broken up, and included links to his demos. This led to recording sessions with White and a record deal with True Panther. Producers Patrick Carney (the Black Keys, the Rentals) and Ariel Rechtshaid (Kylie Minogue, Usher, Vampire Weekend) also worked on the album. As with the demos, singles released in 2014 and 2015 in anticipation of his debut LP immediately created waves. Pop diva Adele posted a link to his "How Could You Babe" video to her over 20 million Twitter followers, and Jesso was booked on The Tonight Show Starring Jimmy Fallon for his TV debut before the album was even released. Written entirely by Jesso and centered on his vocals and piano, the heartache-themed Goon was released in March 2015. He relocated to Silver Lake, Los Angeles, later in the year, around the time Adele's 25 became the then-fastest-selling album in history. He had co-written one of the singles, "When We Were Young."

With Jesso's songwriting clout firmly established, he quickly found work with John Legend, Shawn Mendes, and Sia on 2016 releases. His 2017 résumé included songs for, among others, P!nk and Niall Horan. His streak continued in 2018 with artist such as Florence + the Machine, St. Paul & the Broken Bones, and LANY, and by the end of 2020, his work had also appeared on releases by King Princess, Ellie Goulding, and HAIM. He collaborated again with Adele on a track for 2021's 30 ("To Be Loved") and went on to compose for such artists as Jake Bugg, Diplo, and Marcus Mumford while continuing to earn the occasional producing or piano performance credit. Early 2023 saw the release of songwriting collaborations for Lewis Capaldi and, again, Florence + the Machine before Jesso won the inaugural Songwriter of the Year, Non-Classical Grammy Award in February. His output for the period of eligibility for the trophy had included songs by Adele, Harry Styles, FKA twigs, Orville Peck, and Omar Apollo. In his acceptance speech, Jesso called the award a win for everyone in the songwriting community. ~ Marcy Donelson, Rovi

Tobias Jesso Jr. Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Tobias Jesso Jr. cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 3,228 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Live Nation, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tobias Jesso Jr. score 6.76%Very Strong bucket.
Brand: MOOGBrand: Live NationBrand: Amazon Music
Followers:47,733
Engagements:3,228
Rate:6.8%
Posts:1
Views:0
Avg Likes:3,228
Avg Comments:115
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 47,733 · Engagements 3,228 · Rate 6.8%
Posts 1 · Views 0 · Avg Likes 3,228 · Avg Comments 115 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 28%
35-44: 18%
45-64: 5%
Largest: 25-34 (45%); next: 18-24 (28%)
Gender Split Female: 50%
Male: 50%
Non-binary/Other: 0%
Skews male (50%)
Top Countries UNITED STATES (42%)
UNITED KINGDOM (9%)
CANADA (6%)
AUSTRALIA (6%)
BRAZIL (3%)
Top regions: UNITED STATES (42%), UNITED KINGDOM (9%), CANADA (6%)
Platform Engagement Instagram: 3,228 avg likes/post best engagement: Instagram 3,228 avg likes

Top Brand Affinities

MOOG
Score: 37.29
Live Nation
Score: 22.29
Amazon Music
Score: 14.54
Ableton
Score: 13.46
Glossier
Score: 12.93
Pro Tools
Score: 12.25
Mixcloud
Score: 11.94
Acne Studios
Score: 11.92
JACQUEMUS
Score: 9.85
Coachella
Score: 9.31
Spotify Music
Score: 8.06
Vivienne Westwood
Score: 6.78
Brand Category Score
MOOG 37.29
Live Nation 22.29
Amazon Music 14.54
Ableton 13.46
Glossier 12.93
Pro Tools 12.25
Mixcloud 11.94
Acne Studios 11.92
JACQUEMUS 9.85
Coachella 9.31
Spotify Music 8.06
Vivienne Westwood 6.78
iHeartRadio Music Awards 6.52
Lollapalooza 6.27
Maison Margiela 5.87
Free People 5.54
Loewe 5.50
SoundCloud 5.13
NBC 5.03
Anthropologie 5.00
Paramount Pictures 4.84
Miu Miu 4.83
Alexander McQueen 4.55
MTV 4.50
Kodak 4.47
Polaroid 3.76
Urban Outfitters 3.71
Kickstarter 3.69
Airbnb 3.67
Summit Entertainment 3.67
Columbia Pictures 3.65
Showtime 3.60
Oculus 3.43
Tinder 3.32
Leica 3.31
Budweiser 3.26
Vogue 3.05
Marc Jacobs 3.02
Beats Electronics 3.01
Lululemon Athletica 3.01
Nickelodeon 2.84
Fujifilm 2.78
Carhartt 2.75
BBC 2.64
GAP 2.57
Pixar 2.56
Guinness 2.43
Dr. Martens 2.37
Hermès 2.36
Fenty beauty 2.26

Official Profiles

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Artist: Tobias Jesso Jr.

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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