Tobias Dray

Tobias Dray

Country: FR | Gender: male

Influence: 50.68% Fanbase: 28.00% Trending: 62.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 7.72% • Very Strong

As of 2025-09-08

2,723,875

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 08:07:40 UTC

Genres

electronicelectronic

Biography

Tobias Dray is a genre-defying artist who began his career as a bedroom producer during the golden era of SoundCloud, gaining early recognition with features on Soulection Radio. Tobias evolved from crafting beats into a full fledged singer-songwriter. While his music knows no bounds, it consistently carries the essence of bossa nova, hip-hop, and R&B influences, creating a sound that’s uniquely his own.

Completely independent—no label, no manager, no distributor deal—Tobias does it all himself. This DIY approach allows him to shape his sound on his own terms, evolving into a real independent artist.

In 2025, Tobias is set to release his debut album that transcends traditional music boundaries. This work combines music with a one-shot manga illustrated by Japanese mangaka Akeji Fujimura, where each track serves as a chapter in a deeply personal narrative. The first single HMU has already caught the attention of listeners, setting the stage for this unique tale Tobias has been crafting for years.

From selling out his first headline tour to earning co-signs from global icons like RM of BTS, Tobias Dray proves that being independent isn’t a limitation—it’s a strength, turning challenges into opportunities for authentic artistic expression.

Tobias Dray Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Tobias Dray is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, PHILIPPINES. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (59,600 avg views per post); Instagram builds the community layer. Affinity data highlights Ableton, Maison Margiela, Vivienne Westwood, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tobias Dray score 0.08%Low bucket.
Brand: AbletonBrand: Maison MargielaBrand: Vivienne Westwood
Followers:2,723,875
Engagements:2,144
Rate:0.1%
Posts:514
Views:67,452
Avg Likes:2,082
Avg Comments:40
Avg Views:67,452

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,723,875 · Engagements 2,144 · Rate 0.1%
Posts 514 · Views 67,452 · Avg Likes 2,082 · Avg Comments 40 · Avg Views 67,452
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 22%
13-17: 12%
35-44: 5%
Largest: 18-24 (59%); next: 25-34 (22%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED STATES (18%)
CANADA (8%)
PHILIPPINES (8%)
POLAND (6%)
BRAZIL (5%)
Top regions: UNITED STATES (18%), CANADA (8%), PHILIPPINES (8%)
Platform Engagement Instagram: 1,178 avg likes/post · Tiktok: 59,600 avg views/post · Youtube: 7,852 avg views/post Best reach: Tiktok 59,600 avg views; best engagement: Instagram 1,178 avg likes

Top Brand Affinities

Ableton
Score: 7.72
Maison Margiela
Score: 6.67
Vivienne Westwood
Score: 5.50
Pull&Bear
Score: 4.12
Urban Outfitters
Score: 3.79
SoundCloud
Score: 3.29
Kodak
Score: 3.26
ASOS
Score: 3.24
Lollapalooza
Score: 3.13
Monster Beverage
Score: 3.01
CBS Television Studios
Score: 2.83
Polaroid
Score: 2.65
Brand Category Score
Ableton 7.72
Maison Margiela 6.67
Vivienne Westwood 5.50
Pull&Bear 4.12
Urban Outfitters 3.79
SoundCloud 3.29
Kodak 3.26
ASOS 3.24
Lollapalooza 3.13
Monster Beverage 3.01
CBS Television Studios 2.83
Polaroid 2.65
CBS 2.63
Stradivarius 2.63
H&M 2.49
Beats Electronics 2.44
Bershka 2.30
Dr. Martens 2.26
Spotify Music 2.18
Fujifilm 2.11
Primark 2.07
Aperol 2.06
Timberland 2.05
Sprite 2.01
A Game of Tones 1.98
Chrysler 1.91
shein 1.86
Converse 1.83
Levi's 1.58
Hollister Co 1.54
Vans 1.54
The North Face 1.53
Vogue 1.51
SheInside 1.46
Coachella 1.41
Supreme 1.32
Call of Duty 1.31
McDonald's 1.30
Pokemon Go 1.26
Zara 1.26
Snapseed 1.23
Forever 21 1.21
Starbucks 1.16
Activision Blizzard 1.16
Guess 1.16
New Balance 1.14
Versace 1.14
UNIQLO 1.14
Walmart 1.11
Los Angeles Lakers 1.10

Official Profiles

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Artist: Tobias Dray

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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