Tobias Dray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,723,875
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 08:07:40 UTC
Genres
Biography
Completely independent—no label, no manager, no distributor deal—Tobias does it all himself. This DIY approach allows him to shape his sound on his own terms, evolving into a real independent artist.
In 2025, Tobias is set to release his debut album that transcends traditional music boundaries. This work combines music with a one-shot manga illustrated by Japanese mangaka Akeji Fujimura, where each track serves as a chapter in a deeply personal narrative. The first single HMU has already caught the attention of listeners, setting the stage for this unique tale Tobias has been crafting for years.
From selling out his first headline tour to earning co-signs from global icons like RM of BTS, Tobias Dray proves that being independent isn’t a limitation—it’s a strength, turning challenges into opportunities for authentic artistic expression.
Tobias Dray is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, PHILIPPINES. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (59,600 avg views per post); Instagram builds the community layer. Affinity data highlights Ableton, Maison Margiela, Vivienne Westwood, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,723,875 · Engagements 2,144 · Rate 0.1% Posts 514 · Views 67,452 · Avg Likes 2,082 · Avg Comments 40 · Avg Views 67,452 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 22% 13-17: 12% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (22%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (18%) CANADA (8%) PHILIPPINES (8%) POLAND (6%) BRAZIL (5%) |
Top regions: UNITED STATES (18%), CANADA (8%), PHILIPPINES (8%) |
| Platform Engagement | Instagram: 1,178 avg likes/post · Tiktok: 59,600 avg views/post · Youtube: 7,852 avg views/post | Best reach: Tiktok 59,600 avg views; best engagement: Instagram 1,178 avg likes |
Top Brand Affinities
Ableton
Maison Margiela
Vivienne Westwood
Pull&Bear
Urban Outfitters
SoundCloud
Kodak
ASOS
Lollapalooza
Monster Beverage
CBS Television Studios
Polaroid
| Brand | Category | Score |
|---|---|---|
| Ableton | 7.72 | |
| Maison Margiela | 6.67 | |
| Vivienne Westwood | 5.50 | |
| Pull&Bear | 4.12 | |
| Urban Outfitters | 3.79 | |
| SoundCloud | 3.29 | |
| Kodak | 3.26 | |
| ASOS | 3.24 | |
| Lollapalooza | 3.13 | |
| Monster Beverage | 3.01 | |
| CBS Television Studios | 2.83 | |
| Polaroid | 2.65 | |
| CBS | 2.63 | |
| Stradivarius | 2.63 | |
| H&M | 2.49 | |
| Beats Electronics | 2.44 | |
| Bershka | 2.30 | |
| Dr. Martens | 2.26 | |
| Spotify Music | 2.18 | |
| Fujifilm | 2.11 | |
| Primark | 2.07 | |
| Aperol | 2.06 | |
| Timberland | 2.05 | |
| Sprite | 2.01 | |
| A Game of Tones | 1.98 | |
| Chrysler | 1.91 | |
| shein | 1.86 | |
| Converse | 1.83 | |
| Levi's | 1.58 | |
| Hollister Co | 1.54 | |
| Vans | 1.54 | |
| The North Face | 1.53 | |
| Vogue | 1.51 | |
| SheInside | 1.46 | |
| Coachella | 1.41 | |
| Supreme | 1.32 | |
| Call of Duty | 1.31 | |
| McDonald's | 1.30 | |
| Pokemon Go | 1.26 | |
| Zara | 1.26 | |
| Snapseed | 1.23 | |
| Forever 21 | 1.21 | |
| Starbucks | 1.16 | |
| Activision Blizzard | 1.16 | |
| Guess | 1.16 | |
| New Balance | 1.14 | |
| Versace | 1.14 | |
| UNIQLO | 1.14 | |
| Walmart | 1.11 | |
| Los Angeles Lakers | 1.10 |
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LoginArtist: Tobias Dray
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















