tobi lou
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
674,235
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 23:12:19 UTC
Genres
Biography
tobi lou speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,006 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Zumiez, Akai, Champion, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 674,235 · Engagements 1,764 · Rate 0.3% Posts 481 · Views 3,249 · Avg Likes 1,745 · Avg Comments 69 · Avg Views 3,249 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 9% 35-44: 3% |
Largest: 18-24 (60%); next: 25-34 (26%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (55%) BRAZIL (5%) UNITED KINGDOM (4%) NIGERIA (3%) CANADA (3%) |
Top regions: UNITED STATES (55%), BRAZIL (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,550 avg likes/post · Tiktok: 2,006 avg views/post · Youtube: 1,243 avg views/post | Best reach: Tiktok 2,006 avg views; best engagement: Instagram 1,550 avg likes |
Top Brand Affinities
Zumiez
Akai
Champion
Amazon Music
Pro Tools
SoundCloud
Hennessy
Ableton
Beats Electronics
Cartoon Network
Final Fantasy
Fenty beauty
| Brand | Category | Score |
|---|---|---|
| Zumiez | 17.23 | |
| Akai | 14.97 | |
| Champion | 11.51 | |
| Amazon Music | 11.31 | |
| Pro Tools | 10.83 | |
| SoundCloud | 9.74 | |
| Hennessy | 5.60 | |
| Ableton | 5.56 | |
| Beats Electronics | 5.56 | |
| Cartoon Network | 5.38 | |
| Final Fantasy | 4.95 | |
| Fenty beauty | 4.81 | |
| boohoo | 4.72 | |
| iHeartRadio Music Awards | 4.49 | |
| Kodak | 4.33 | |
| Steve Madden | 4.30 | |
| Spotify Music | 4.30 | |
| Urban Outfitters | 4.28 | |
| FashionNova | 4.13 | |
| MTV | 4.08 | |
| Coachella | 4.04 | |
| Taco Bell | 4.03 | |
| Verizon | 4.02 | |
| Gundam | 3.33 | |
| Nickelodeon | 3.25 | |
| ESPN | 3.14 | |
| ASOS | 3.14 | |
| Forever 21 | 3.11 | |
| Supreme | 3.08 | |
| Sneakerhead | 3.02 | |
| Dr. Martens | 3.02 | |
| Carhartt | 2.95 | |
| Lollapalooza | 2.93 | |
| NBA | 2.91 | |
| Stüssy | 2.90 | |
| Chrysler | 2.90 | |
| Paramount Pictures | 2.85 | |
| Prismacolor | 2.79 | |
| Vans | 2.76 | |
| shein | 2.73 | |
| Polaroid | 2.57 | |
| Vogue | 2.55 | |
| SheInside | 2.50 | |
| League of Legends | 2.50 | |
| Sprite | 2.50 | |
| Lululemon Athletica | 2.45 | |
| Philips | 2.27 | |
| Timberland | 2.21 | |
| Los Angeles Lakers | 2.18 | |
| H&M | 2.17 |
Official Profiles
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LoginArtist: tobi lou
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | tobi lou | Baby's All Right | New York, United States | |
| 2025-12-15 04:00 UTC | Tobi Lou | Lincoln Hall | Chicago, United States |
