Tobi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
128,105
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:38 UTC
Genres
Biography
Tobi reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, CANADA, SOUTH AFRICA. The demographic tilt is heavily male (72%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,350 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Scotiabank, Live Nation, Warner Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 128,105 · Engagements 878 · Rate 0.7% Posts 1,090 · Views 1,803 · Avg Likes 1,007 · Avg Comments 83 · Avg Views 1,803 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 39% 35-44: 7% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (39%) |
| Gender Split |
Female: 29% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (39%) CANADA (17%) SOUTH AFRICA (5%) UNITED KINGDOM (4%) BRAZIL (3%) |
Top regions: UNITED STATES (39%), CANADA (17%), SOUTH AFRICA (5%) |
| Platform Engagement | Instagram: 817 avg likes/post · Tiktok: 453 avg views/post · Youtube: 1,350 avg views/post | Best reach: Youtube 1,350 avg views; best engagement: Instagram 817 avg likes |
Top Brand Affinities
Scotiabank
Live Nation
Warner Music
WNBA
Akai
Air Canada
Pro Tools
Amazon Music
Ableton
SoundCloud
New Era
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 36.67 | |
| Live Nation | 36.37 | |
| Warner Music | 26.83 | |
| WNBA | 15.89 | |
| Akai | 15.59 | |
| Air Canada | 13.99 | |
| Pro Tools | 12.68 | |
| Amazon Music | 12.27 | |
| Ableton | 11.10 | |
| SoundCloud | 9.66 | |
| New Era | 7.88 | |
| Beats Electronics | 7.68 | |
| Maison Margiela | 7.61 | |
| Champion | 7.01 | |
| Foot Locker | 6.64 | |
| iHeartRadio Music Awards | 6.43 | |
| Hennessy | 6.02 | |
| Spotify Music | 5.82 | |
| Pioneer | 5.80 | |
| Fenty beauty | 4.36 | |
| Monster Beverage | 4.33 | |
| Budweiser | 4.31 | |
| ESPN | 4.28 | |
| Coachella | 4.27 | |
| NBA | 4.27 | |
| MTV | 4.24 | |
| Kodak | 4.02 | |
| ASOS | 3.99 | |
| FashionNova | 3.99 | |
| CNN | 3.77 | |
| Dr. Martens | 3.59 | |
| Los Angeles Lakers | 3.56 | |
| Timberland | 3.49 | |
| Sneakerhead | 3.19 | |
| NBC | 3.11 | |
| NFL | 3.04 | |
| Bacardi | 3.00 | |
| NHL | 3.00 | |
| Christian Louboutin | 2.97 | |
| Paramount Pictures | 2.85 | |
| BALMAIN | 2.84 | |
| Stüssy | 2.82 | |
| Carhartt | 2.73 | |
| Fendi | 2.69 | |
| Forever 21 | 2.66 | |
| Urban Outfitters | 2.52 | |
| Nokia | 2.52 | |
| shein | 2.46 | |
| Cadillac | 2.46 | |
| TOM FORD | 2.37 |
Official Profiles
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LoginArtist: Tobi
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
