Tkay Maidza

Influence: 58.59% Fanbase: 41.38% Trending: 67.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 27.82% • Very Strong

As of 2025-09-08

300,197

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:16:11 UTC

Genres

alternativeescape roomhip-hop & raphip-hop/rapaustralian hip hopcontemporary hip hop

Biography

Top Brand Affinities

Report Date: 2025-09-08

Tkay Maidza commands interest from 18-24 & 25-34 audiences in UNITED STATES, AUSTRALIA, BRAZIL. With a heavily female (55%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,831 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vegemite, Jeffrey Campbell, Qantas points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tkay Maidza score 0.85% — Low bucket.

Brand: VegemiteBrand: Jeffrey CampbellBrand: Qantas

Followers:300,197

Engagements:2,546

Rate:0.8%

Posts:702

Avg Likes:2,531

Avg Comments:54

Avg Views:3,007

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 300,197 · Engagements 2,546 · Rate 0.8% Posts 702 · Views 3,007 · Avg Likes 2,531 · Avg Comments 54 · Avg Views 3,007	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (39%) AUSTRALIA (12%) BRAZIL (6%) UNITED KINGDOM (6%) INDIA (5%)	Top regions: UNITED STATES (39%), AUSTRALIA (12%), BRAZIL (6%)
Platform Engagement	Instagram: 2,316 avg likes/post · Tiktok: 1,831 avg views/post · Youtube: 1,176 avg views/post	Best reach: Tiktok 1,831 avg views; best engagement: Instagram 2,316 avg likes

Top Brand Affinities

Vegemite

Score: 27.82

Jeffrey Campbell

Score: 25.17

Qantas

Score: 22.52

Kmart

Score: 17.64

Jean Paul Gaultier

Score: 17.43

Amazon Music

Score: 15.94

Depop

Score: 12.96

Ableton

Score: 12.53

Nasty Gal

Score: 10.20

Woolworths

Score: 9.68

Vivienne Westwood

Score: 9.66

Barbie

Score: 9.50

Brand	Category	Score
Vegemite		27.82
Jeffrey Campbell		25.17
Qantas		22.52
Kmart		17.64
Jean Paul Gaultier		17.43
Amazon Music		15.94
Depop		12.96
Ableton		12.53
Nasty Gal		10.20
Woolworths		9.68
Vivienne Westwood		9.66
Barbie		9.50
Sunnies Studios		9.27
Maison Margiela		7.94
Acne Studios		7.31
JACQUEMUS		7.22
Foot Locker		6.85
Holden		6.58
boohoo		6.17
Coachella		6.01
ASOS		5.73
Alexander McQueen		5.65
SoundCloud		5.61
BALMAIN		5.40
Champion		4.99
Coach		4.99
Loewe		4.83
Showtime		4.25
Miu Miu		4.22
Tinder		4.15
Spotify Music		4.13
Aperol		3.83
NARS Cosmetics		3.81
Billabong		3.71
Urban Outfitters		3.70
MTV		3.68
Emporium		3.62
Lush		3.51
Stüssy		3.37
McLaren		3.32
Hennessy		3.24
Beats Electronics		3.11
Carhartt		3.09
Topshop		3.04
Fenty beauty		2.99
Polaroid		2.92
Lollapalooza		2.87
Marc Jacobs		2.80
Dr. Martens		2.68
NBC		2.66