Tiwa Savage Brand Affinity ranks highest Airtel at 16.64% . Very Strong. Score DMDB 72.90% | Fanbase 72.63%

Tiwa Savage — pop artist from NG.

Tiwatope Savage-Balogun, professionally known as Tiwa Savage, is a Nigerian singer and songwriter who emerged in the early 2010s with a blend of dance-pop,…

Tiwa Savage

Superstar

Country: NG | Gender: female | Artist ID: 11e81bbe-aaa0-d7c8-95de-a0369fe50396

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Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hopafricanazontobeatsazontoafrobeats

Influential: 72.90% Fanbase: 72.63% Trending: 73.04%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 16.64% • Very Strong

As of 2025-09-10

24,660,507

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 72.90% | Fanbase 72.63% | Trending 73.04% | CAREER STAGE: SUPERSTAR

Biography

Tiwatope Savage-Balogun, professionally known as Tiwa Savage, is a Nigerian singer and songwriter who emerged in the early 2010s with a blend of dance-pop, Afropop, reggae, and contemporary R&B influences. Born in Lagos, Nigeria, Savage moved to England at the age of 11. She began her music career as a background vocalist in the late '90s, later pursuing formal music education at Berklee College of Music on scholarship. Savage gained recognition after competing on The X Factor (U.K.) and securing songwriting credits on various albums, including Fantasia's Back to Me.

In 2010, Savage made her mark as a solo artist with the release of "Kele Kele Love" and continued to build her reputation with subsequent releases. Signing with Don Jazzy's Mavin label in 2013, she released her debut album, Once Upon a Time, which garnered her a MOBO Award nomination. Her second album, R.E.D., was released in late 2015, showcasing her collaboration with Don Jazzy on production duties.

Report Date: 2025-09-10

Tiwa Savage builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, NIGERIA, KENYA. With a male-leaning (52%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (237,300 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Airtel, Alexander Wang, A.P.C. point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tiwa Savage score 0.22% — Low bucket.

Brand: AirtelBrand: Alexander WangBrand: A.P.C.

Followers:24,660,507

Engagements:53,653

Rate:0.2%

Posts:524

Avg Likes:51,040

Avg Comments:1,278

Avg Views:244,116

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,660,507 · Engagements 53,653 · Rate 0.2% Posts 524 · Views 244,116 · Avg Likes 51,040 · Avg Comments 1,278 · Avg Views 244,116	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 44% 35-44: 7% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (44%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (22%) NIGERIA (11%) KENYA (11%) FRANCE (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (22%), NIGERIA (11%), KENYA (11%)
Platform Engagement	Instagram: 12,341 avg likes/post · Tiktok: 237,300 avg views/post · Youtube: 6,816 avg views/post	Best reach: Tiktok 237,300 avg views; best engagement: Tiktok 38,150 avg likes

Top Brand Affinities

Airtel

Score: 16.64

Alexander Wang

Score: 10.95

A.P.C.

Score: 10.26

boohoo

Score: 9.24

River Island

Score: 8.43

ASOS

Score: 6.49

FashionNova

Score: 4.22

FOREX

Score: 4.15

shein

Score: 4.01

BALMAIN

Score: 3.94

CNN

Score: 3.80

Fenty beauty

Score: 3.57

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Top Brand Affinities

Brand	Category	Score
Airtel		16.64
Alexander Wang		10.95
A.P.C.		10.26
boohoo		9.24
River Island		8.43
ASOS		6.49
FashionNova		4.22
FOREX		4.15
shein		4.01
BALMAIN		3.94
CNN		3.80
Fenty beauty		3.57
Urban Outfitters		3.41
TOM FORD		3.21
Hennessy		3.16
Polo Ralph Lauren		2.95
Oriflame		2.66
Dolce & Gabbana		2.51
Hermès		2.45
Christian Louboutin		2.37
Carrefour		2.23
MTV		2.23
Sunnies Studios		2.16
Timberland		2.14
Balenciaga		2.14
Paramount Pictures		2.13
New Balance		1.94
Versace		1.87
Guess		1.80
Fendi		1.80
Lacoste		1.80
Guinness		1.79
SoundCloud		1.76
Calvin Klein		1.76
BBC		1.74
Forever 21		1.64
Beats Electronics		1.56
Yves Saint Laurent		1.46
Los Angeles Lakers		1.46
Cartier		1.45
Rolex		1.44
Michael Kors		1.44
Lexus		1.43
Chanel		1.42
Bentley		1.39
Gucci		1.36
FIFA		1.30
GIVENCHY		1.30
Tommy Hilfiger		1.28
Huda Beauty		1.19