
Tito Nieves
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
789,947
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Throughout his career, Tito Nieves maintained a strong presence on the music charts, consistently delivering successful releases and engaging in extensive touring. His albums like Entre Familia (2010) and En Dos Idiomas (2015) showcased his enduring popularity, with the latter peaking at number four on the Tropical Albums chart. Nieves' dedication to his craft and ongoing collaborations with industry professionals like Hector Lavoe and Conjunto Clásico have solidified his position as a prominent figure in the salsa genre, culminating in projects like Navidad a Mi Estilo (2017) and the compilation album Canciones Que No Se Olvidan (2017).
Tito Nieves reaches 25-34 & 18-24 audiences concentrated in PERU, COLOMBIA, UNITED STATES. The demographic tilt is heavily male (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 9,650 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Univision, La Perla, Movistar suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 789,947 · Engagements 1,466 · Rate 0.2% Posts 899 · Views 11,482 · Avg Likes 1,420 · Avg Comments 48 · Avg Views 11,482 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 38% 18-24: 33% 35-44: 18% 45-64: 9% |
Largest: 25-34 (38%); next: 18-24 (33%) |
Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
Top Countries |
PERU (27%) COLOMBIA (18%) UNITED STATES (17%) VENEZUELA (7%) ECUADOR (6%) |
Top regions: PERU (27%), COLOMBIA (18%), UNITED STATES (17%) |
Platform Engagement | Instagram: 936 avg likes/post · Tiktok: 9,650 avg views/post · Youtube: 1,832 avg views/post | Best reach: Tiktok 9,650 avg views; best engagement: Instagram 936 avg likes |
Top Brand Affinities
Univision
La Perla
Movistar
Bodytech
Suavecito
American Airlines
Pro Tools
Jetblue Airways
Amazon Music
VidaSana
Cafecito
iHeartRadio Music Awards
Brand | Category | Score |
---|---|---|
Univision | 38.53 | |
La Perla | 25.20 | |
Movistar | 16.45 | |
Bodytech | 14.12 | |
Suavecito | 12.83 | |
American Airlines | 12.36 | |
Pro Tools | 11.65 | |
Jetblue Airways | 11.04 | |
Amazon Music | 8.13 | |
VidaSana | 6.82 | |
Cafecito | 6.40 | |
iHeartRadio Music Awards | 5.51 | |
Pioneer | 5.42 | |
Macy's | 5.07 | |
Amway | 4.63 | |
Iberostar Hotels & Resorts | 4.47 | |
CNN | 3.79 | |
NBC | 3.16 | |
ESPN | 3.08 | |
Spotify Music | 2.86 | |
musical.ly | 2.81 | |
Busch | 2.65 | |
Los Angeles Lakers | 2.51 | |
Pepsi | 2.03 | |
Pandora | 1.61 | |
Transformers | 1.61 | |
Yamaha | 1.60 | |
Polo Ralph Lauren | 1.50 | |
Mitsubishi Motors | 1.47 | |
Hyundai | 1.42 | |
Herbalife | 1.41 | |
Bellagio | 1.41 | |
Heineken | 1.39 | |
FIFA | 1.36 | |
Versace | 1.36 | |
Michael Kors | 1.31 | |
Walmart | 1.24 | |
NBA | 1.21 | |
Lamborghini | 1.15 | |
NFL | 1.13 | |
Sony | 1.11 | |
UFC | 1.10 | |
Universal | 1.07 | |
Mazda | 1.05 | |
CBS | 1.00 | |
Airbnb | 0.99 | |
FashionNova | 0.99 | |
Mitsubishi | 0.99 | |
Pixar | 0.98 | |
Guinness | 0.97 |
Official Profiles
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LoginArtist: Tito Nieves
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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