Tito Nieves

Tito Nieves

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bd0-f0cd-c424-871b-a0369fe50396

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Genres

latinlatintropicalsalsasalsa puertorriquenasalsa y tropical
Influential: 63.22% Fanbase: 48.05% Trending: 70.80%
As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 38.53% • Very Strong
As of 2025-09-10

789,947

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.22% | Fanbase 48.05% | Trending 70.80% | CAREER STAGE: MAINSTREAM

Biography

Tito Nieves, born Humberto Nieves in Puerto Rico, grew up in the U.S. and kickstarted his music career with the New York-based orchestra Cimarron. Transitioning to a solo artist in 1986, Nieves gained recognition for singing salsa in English and achieved commercial success with hits like "I Like It Like That." His discography includes notable albums such as Classic (1988), Fabricando Fantasias (2004), and Canciones Clasicas de Marco Antonio Solis (2008). Nieves continued to make waves in the Latin music scene with chart-topping singles and albums, collaborating with producer Sergio George on projects like Una Historia Musical (2018).

Throughout his career, Tito Nieves maintained a strong presence on the music charts, consistently delivering successful releases and engaging in extensive touring. His albums like Entre Familia (2010) and En Dos Idiomas (2015) showcased his enduring popularity, with the latter peaking at number four on the Tropical Albums chart. Nieves' dedication to his craft and ongoing collaborations with industry professionals like Hector Lavoe and Conjunto Clásico have solidified his position as a prominent figure in the salsa genre, culminating in projects like Navidad a Mi Estilo (2017) and the compilation album Canciones Que No Se Olvidan (2017).
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Tito Nieves Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Tito Nieves reaches 25-34 & 18-24 audiences concentrated in PERU, COLOMBIA, UNITED STATES. The demographic tilt is heavily male (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 9,650 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Univision, La Perla, Movistar suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tito Nieves score 0.19%Low bucket.
Brand: UnivisionBrand: La PerlaBrand: Movistar
Followers:789,947
Engagements:1,466
Rate:0.2%
Posts:899
Views:11,482
Avg Likes:1,420
Avg Comments:48
Avg Views:11,482

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 789,947 · Engagements 1,466 · Rate 0.2%
Posts 899 · Views 11,482 · Avg Likes 1,420 · Avg Comments 48 · Avg Views 11,482
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
18-24: 33%
35-44: 18%
45-64: 9%
Largest: 25-34 (38%); next: 18-24 (33%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries PERU (27%)
COLOMBIA (18%)
UNITED STATES (17%)
VENEZUELA (7%)
ECUADOR (6%)
Top regions: PERU (27%), COLOMBIA (18%), UNITED STATES (17%)
Platform Engagement Instagram: 936 avg likes/post · Tiktok: 9,650 avg views/post · Youtube: 1,832 avg views/post Best reach: Tiktok 9,650 avg views; best engagement: Instagram 936 avg likes

Top Brand Affinities

Univision
Score: 38.53
La Perla
Score: 25.20
Movistar
Score: 16.45
Bodytech
Score: 14.12
Suavecito
Score: 12.83
American Airlines
Score: 12.36
Pro Tools
Score: 11.65
Jetblue Airways
Score: 11.04
Amazon Music
Score: 8.13
VidaSana
Score: 6.82
Cafecito
Score: 6.40
iHeartRadio Music Awards
Score: 5.51
Brand Category Score
Univision 38.53
La Perla 25.20
Movistar 16.45
Bodytech 14.12
Suavecito 12.83
American Airlines 12.36
Pro Tools 11.65
Jetblue Airways 11.04
Amazon Music 8.13
VidaSana 6.82
Cafecito 6.40
iHeartRadio Music Awards 5.51
Pioneer 5.42
Macy's 5.07
Amway 4.63
Iberostar Hotels & Resorts 4.47
CNN 3.79
NBC 3.16
ESPN 3.08
Spotify Music 2.86
musical.ly 2.81
Busch 2.65
Los Angeles Lakers 2.51
Pepsi 2.03
Pandora 1.61
Transformers 1.61
Yamaha 1.60
Polo Ralph Lauren 1.50
Mitsubishi Motors 1.47
Hyundai 1.42
Herbalife 1.41
Bellagio 1.41
Heineken 1.39
FIFA 1.36
Versace 1.36
Michael Kors 1.31
Walmart 1.24
NBA 1.21
Lamborghini 1.15
NFL 1.13
Sony 1.11
UFC 1.10
Universal 1.07
Mazda 1.05
CBS 1.00
Airbnb 0.99
FashionNova 0.99
Mitsubishi 0.99
Pixar 0.98
Guinness 0.97

Official Profiles

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Artist: Tito Nieves

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Tito Nieves today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.