Tion Wayne Brand Affinity ranks highest boohoo at 33.39% . Very Strong. Score DMDB 62.79% | Fanbase 56.12%

Tion Wayne — hip-hop & rap artist from GB.

Tion Wayne gained recognition in 2010 with the release of videos on online streaming platforms. Hailing from Edmonton, North London, the MC rose through the…

Tion Wayne

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbc-1494-5f7c-931c-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapuk hip hoplondon raphip hop

Influential: 62.79% Fanbase: 56.12% Trending: 66.12%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 33.39% • Very Strong

As of 2025-09-10

2,378,037

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.79% | Fanbase 56.12% | Trending 66.12% | CAREER STAGE: MAINSTREAM

Biography

Tion Wayne gained recognition in 2010 with the release of videos on online streaming platforms. Hailing from Edmonton, North London, the MC rose through the underground scene independently, releasing his first mixtape, Wayne's World, in 2014. By 2016, Wayne had established a dedicated fan base and had performed alongside artists such as Rick Ross and Sarkodie. The following year, he released Wayne's World, Vol. 2, featuring collaborations with One Acen, Scorcher, and Afro B. In 2017, Wayne dropped the Transition EP and embarked on a series of successful live performances across the U.K., including a sold-out show at London's Electric Ballroom.

Report Date: 2025-09-10

Tion Wayne performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, GHANA, UNITED STATES. Audience composition is heavily male (74%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,650,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward boohoo, MISSGUIDED, River Island, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tion Wayne is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tion Wayne score 9.39% — Very Strong bucket.

Brand: boohooBrand: MISSGUIDEDBrand: River Island

Followers:2,378,037

Engagements:223,245

Rate:9.4%

Posts:322

Avg Likes:214,950

Avg Comments:1,563

Avg Views:1,680,331

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,378,037 · Engagements 223,245 · Rate 9.4% Posts 322 · Views 1,680,331 · Avg Likes 214,950 · Avg Comments 1,563 · Avg Views 1,680,331	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 13-17: 10% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (63%) GHANA (6%) UNITED STATES (5%) SPAIN (3%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (63%), GHANA (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 95,368 avg likes/post · Tiktok: 1,650,000 avg views/post · Youtube: 30,331 avg views/post	Best reach: Tiktok 1,650,000 avg views; best engagement: Tiktok 119,150 avg likes

Top Brand Affinities

boohoo

Score: 33.39

MISSGUIDED

Score: 29.72

River Island

Score: 24.62

Kurt Geiger

Score: 23.68

Selfridges

Score: 21.75

SUSHISAMBA

Score: 19.56

ITV

Score: 18.10

Palm Angels

Score: 17.09

ASOS

Score: 13.12

Vauxhall

Score: 13.12

Dsquared

Score: 12.31

REVOLVE

Score: 11.49

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Top Brand Affinities

Brand	Category	Score
boohoo		33.39
MISSGUIDED		29.72
River Island		24.62
Kurt Geiger		23.68
Selfridges		21.75
SUSHISAMBA		19.56
ITV		18.10
Palm Angels		17.09
ASOS		13.12
Vauxhall		13.12
Dsquared		12.31
REVOLVE		11.49
Alexander Wang		11.46
Armani Exchange		11.05
JACQUEMUS		10.16
Primark		9.35
Stone Island		9.12
Topshop		8.60
Moncler		8.33
Amazon Music		7.53
Maybach		7.01
Maison Margiela		6.63
Vivienne Westwood		6.58
Emporio Armani		6.56
Hennessy		6.50
Harrods		6.29
FashionNova		6.03
Bershka		5.58
Pioneer		5.57
Tesco		5.26
Champion		5.24
Dr. Martens		5.05
shein		5.02
Stüssy		4.78
Steve Madden		4.77
Alexander McQueen		4.49
TOM FORD		4.48
BALMAIN		4.27
Coach		4.18
Miu Miu		4.11
SoundCloud		4.08
SheInside		4.04
Fendi		4.03
Christian Louboutin		4.00
Kodak		3.98
Dolce & Gabbana		3.97
BBS		3.96
Ferragamo		3.93
MTV		3.89
Colgate		3.84