Tiny Ruins
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
12,987
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:18 UTC
Genres
Biography
Debut Some Were Meant for Sea was recorded by Fullbrook and producer Greg ‘J’ Walker (Machine Translations) in an old hall in South Gippsland, Australia. It received critical praise for its minimalist approach and lyrical flair.
Joining forces with bassist Cass Basil and drummer Alex Freer in 2013, an EP of older songs and B sides, Haunts, was recorded on tape machine by Jon Pearce (The Beths) in the Waipu bush. Following this, the trio met producer and future band-member Tom Healy to record second album, Brightly Painted One, released in 2014.
Fullbrook recorded a collection of songs in Brooklyn NY with drummer Hamish Kilgour of The Clean, resulting in EP Hurtling Through, released late 2015. This was followed by the 2016 release of Dream Wave - a 7" single recorded/produced by renowned filmmaker David Lynch.
Third full length album 'Olympic Girls', produced again by the band's electric guitarist Tom Healy alongside Fullbrook, Basil and Freer, was released in 2019 and was a finalist for NZ's Taite Music Prize and Silver Scroll Award.
New album, Ceremony is out now!
On first single, 'The Crab / Waterbaby', Clash Music said, "Lyrically, few do it better – sharply poetic, each revelation from Tiny Ruins takes your breath away." Stereogum called it "achingly pretty".
Tiny Ruins stands out with 25-34 & 18-24 audiences across UNITED STATES, NEW ZEALAND, UNITED KINGDOM. The profile is heavily male (65%), and content lands hardest on Youtube, where posts average 5,649 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Air New Zealand, MOOG, TUI, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Tiny Ruins a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,987 · Engagements 435 · Rate 3.3% Posts 641 · Views 5,649 · Avg Likes 426 · Avg Comments 18 · Avg Views 5,649 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 29% 35-44: 21% 45-64: 13% |
Largest: 25-34 (35%); next: 18-24 (29%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (20%) NEW ZEALAND (13%) UNITED KINGDOM (12%) FRANCE (7%) AUSTRALIA (6%) |
Top regions: UNITED STATES (20%), NEW ZEALAND (13%), UNITED KINGDOM (12%) |
| Platform Engagement | Instagram: 319 avg likes/post · Youtube: 5,649 avg views/post | Best reach: Youtube 5,649 avg views; best engagement: Instagram 319 avg likes |
Top Brand Affinities
Air New Zealand
MOOG
TUI
TUI Group
Vegemite
Mixcloud
Ableton
Sennheiser
Spotify Music
Pro Tools
New Line Cinema
Qantas
| Brand | Category | Score |
|---|---|---|
| Air New Zealand | 78.39 | |
| MOOG | 33.90 | |
| TUI | 17.39 | |
| TUI Group | 17.23 | |
| Vegemite | 15.51 | |
| Mixcloud | 14.20 | |
| Ableton | 12.85 | |
| Sennheiser | 10.41 | |
| Spotify Music | 10.00 | |
| Pro Tools | 10.00 | |
| New Line Cinema | 8.84 | |
| Qantas | 8.80 | |
| Amazon Music | 8.61 | |
| Kickstarter | 7.91 | |
| Tate Modern | 7.90 | |
| Kmart | 6.20 | |
| Holden | 6.13 | |
| Kodak | 5.96 | |
| Hurley | 5.00 | |
| Pilsner Urquell | 4.83 | |
| SoundCloud | 4.70 | |
| Emporium | 4.57 | |
| Vodafone | 4.42 | |
| Nixon | 4.38 | |
| Showtime | 4.36 | |
| Polaroid | 4.28 | |
| Airbnb | 3.68 | |
| Sunnies Studios | 3.65 | |
| Fujifilm | 3.61 | |
| Guinness | 3.54 | |
| Tinder | 3.36 | |
| BBC | 3.27 | |
| Paramount Pictures | 3.13 | |
| Coachella | 3.10 | |
| Leica | 3.03 | |
| Olympus | 2.98 | |
| Lush | 2.81 | |
| Lollapalooza | 2.48 | |
| Aperol | 2.30 | |
| Warner Bros | 2.23 | |
| Dr. Martens | 2.14 | |
| Nickelodeon | 2.13 | |
| Pixar | 2.08 | |
| The Olympic Games | 2.00 | |
| McLaren | 1.92 | |
| Bentley | 1.89 | |
| Beats Electronics | 1.87 | |
| A Game of Tones | 1.82 | |
| WWE | 1.50 | |
| Lego | 1.44 |
Official Profiles
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LoginArtist: Tiny Ruins
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
