Tiny Habits

Tiny Habits

Country: US

Influence: 52.04% Fanbase: 26.77% Trending: 64.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 10.54% • Very Strong

As of 2025-09-21

758,106

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 18:15:42 UTC

Genres

popindie poppoprockrockfolk & traditionalindie folksinger/songwriter

Biography

Tiny Habits were formed in Boston, MA by artists Maya Rae, Cinya Khan and Judah Mayowa. The three singer-songwriters met at Berklee College of Music and the band was born at the beginning of 2022. They started out by sharing covers recorded in the stairwell of their dorm and posting them on social media. Focusing on beautifully intimate three-part harmonies the trio's enticing signature sound, offered exquisite, reimagined versions of songs from across a spectrum of styles and quickly drove them to viral success. They received recognition and early support from artists as diverse as David Crosby, Marcus Mumford, Phoebe Bridgers, and Noah Kahan. Collaborations include work with Mark Ronson, JP Saxe and Lizzy McAlpine, who they supported on NPR’s Tiny Desk. Their first two singles of original music "pennies (voice memo)" & “hemenway” were released at the end of 2022.

Their debut EP “Tiny Things” was released in April 2023 and established them as one of “the” bands to watch in the year ahead. In early 2023 the band opened for Gracie Abram’s “Good Riddance Tour” across North America, followed by their own sold-out US “Tiny Tour”. In fall 2023 they supported Noah Kahan on his European/UK tour. The band will be reuniting with Gracie Abrams on her Australian tour in January 2024.

Recently praised by Sir Elton John on his radio program 'Rocket Hour': “Ah, so beautiful, Tiny Habits… They’re delicious, we love them”… What more can you say!

Tiny Habits Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

Tiny Habits stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is male-leaning (52%), and content lands hardest on Tiktok, where posts average 10,062 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ableton, Pro Tools, Pacific Northwest Wonderland, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Tiny Habits a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tiny Habits score 0.84%Low bucket.
Brand: AbletonBrand: Pro ToolsBrand: Pacific Northwest Wonderland
Followers:758,106
Engagements:6,358
Rate:0.8%
Posts:805
Views:14,324
Avg Likes:6,305
Avg Comments:75
Avg Views:14,324

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 758,106 · Engagements 6,358 · Rate 0.8%
Posts 805 · Views 14,324 · Avg Likes 6,305 · Avg Comments 75 · Avg Views 14,324
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 34%
35-44: 10%
45-64: 7%
Largest: 18-24 (43%); next: 25-34 (34%)
Gender Split Female: 48%
Male: 52%
Non-binary/Other: 0%
Skews male (52%)
Top Countries UNITED STATES (45%)
UNITED KINGDOM (8%)
CANADA (5%)
BRAZIL (4%)
AUSTRALIA (4%)
Top regions: UNITED STATES (45%), UNITED KINGDOM (8%), CANADA (5%)
Platform Engagement Instagram: 5,070 avg likes/post · Tiktok: 10,062 avg views/post · Youtube: 4,262 avg views/post Best reach: Tiktok 10,062 avg views; best engagement: Instagram 5,070 avg likes

Top Brand Affinities

Ableton
Score: 10.54
Pro Tools
Score: 8.96
Pacific Northwest Wonderland
Score: 7.54
Free People
Score: 6.43
Anthropologie
Score: 5.90
Spotify Music
Score: 5.19
NBC
Score: 5.19
Showtime
Score: 5.09
Airbnb
Score: 4.90
Target
Score: 4.85
OLD NAVY
Score: 4.48
Chick-fil-A
Score: 4.25
Brand Category Score
Ableton 10.54
Pro Tools 8.96
Pacific Northwest Wonderland 7.54
Free People 6.43
Anthropologie 5.90
Spotify Music 5.19
NBC 5.19
Showtime 5.09
Airbnb 4.90
Target 4.85
OLD NAVY 4.48
Chick-fil-A 4.25
Costco 3.98
Lululemon Athletica 3.94
Gillette 3.91
Sunnies Studios 3.80
Summit Entertainment 3.53
Lollapalooza 3.14
Polaroid 3.01
Coachella 2.98
Carhartt 2.93
Paramount Pictures 2.87
Chipotle Mexican Grill 2.87
Dr. Martens 2.73
SoundCloud 2.71
Urban Outfitters 2.69
Pixar 2.64
Beats Electronics 2.61
Geocaching 2.48
Guinness 2.45
The Olympic Games 2.41
Tinder 2.34
Walmart 2.23
Amazon 1.97
WWE 1.93
ASOS 1.90
Kodak 1.85
Chrysler 1.74
Walt Disney 1.70
Vogue 1.68
Etsy 1.63
IKEA 1.62
Fujifilm 1.62
Netflix 1.61
Activision Blizzard 1.54
Levi's 1.53
HBO 1.53
H&M 1.39
Paypal 1.39
CBS 1.36

Official Profiles

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Artist: Tiny Habits

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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