Timi Dakolo

Timi Dakolo — pop artist from NG.

He’s been dubbed ‘the golden voice of Africa’ by 16-time Grammy Award-winning Humberto Gatica (Michael Buble, Michael Jackson, Celine Dion) and now Nigerian…

Influence: 56.52% Fanbase: 44.70% Trending: 62.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Etisalat • 44.17% • Very Strong

As of 2025-09-08

2,268,947

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:52:34 UTC

Genres

popafro dancehallafropopnigerian popr&b, funk & soulr&b/soulcontemporary r&bsoulafricanazonto

Biography

He’s been dubbed ‘the golden voice of Africa’ by 16-time Grammy Award-winning Humberto Gatica (Michael Buble, Michael Jackson, Celine Dion) and now Nigerian sensation Timi Dakolo today releases his debut UK album ‘Merry Christmas, Darling’ on Hafe Music/Virgin EMI. Recorded at Abbey Road Studios in London, Timi presents a simply gorgeous, heartfelt collection of soulful Christmas ballads backed by the London Symphony Orchestra. ‘Merry Christmas, Darling’ combines Timi’s unique voice with some of the greatest classical standards ever written. The album, which was two years in the making was additionally recorded in Libreville, Budapest, Lagos and Los Angeles.

The album is Executively Produced by Mr. Ali Bongo Ondimba - the visionary behind the project. Producers Humberto Gatica and award-winning jazz composer Frederic Michel Gassita came together with co-Executive Producer Efe Ogbeni, to create what is set to be the soundtrack of the Holiday. Timi said of recording at Abbey Road studios; “Recording this album one of the greatest experiences of my life. It was like a dream I didn’t want to wake up from.”

Born in Ghana to a Nigerian father and a Ghanaian mother, Timi was primarily raised by his grandmother in Port Harcourt, south-eastern Nigeria, after his mother died when he was just 13. His love of singing was nurtured by his grandmother.

Top Brand Affinities

Report Date: 2025-09-08

Timi Dakolo connects with 25-34 & 18-24 audiences and shows durable traction across NIGERIA, UNITED STATES, UNITED KINGDOM. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 102,046 avg views per post; Instagram adds dependable engagement depth. Overlap with Etisalat, Airtel, A.P.C. highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Timi Dakolo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Timi Dakolo score 0.30% — Low bucket.

Brand: EtisalatBrand: AirtelBrand: A.P.C.

Followers:2,268,947

Engagements:6,793

Rate:0.3%

Posts:31

Avg Likes:6,703

Avg Comments:187

Avg Views:102,046

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,268,947 · Engagements 6,793 · Rate 0.3% Posts 31 · Views 102,046 · Avg Likes 6,703 · Avg Comments 187 · Avg Views 102,046	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 18-24: 31% 35-44: 12% 13-17: 2%	Largest: 25-34 (53%); next: 18-24 (31%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	NIGERIA (27%) UNITED STATES (21%) UNITED KINGDOM (14%) CANADA (5%) GHANA (3%)	Top regions: NIGERIA (27%), UNITED STATES (21%), UNITED KINGDOM (14%)
Platform Engagement	Instagram: 4,988 avg likes/post · Youtube: 102,046 avg views/post	Best reach: Youtube 102,046 avg views; best engagement: Instagram 4,988 avg likes

Top Brand Affinities

Etisalat

Score: 44.17

Airtel

Score: 22.14

A.P.C.

Score: 9.83

CNN

Score: 9.64

T.G.I. Friday's

Score: 6.96

Alibaba

Score: 5.67

Hublot

Score: 4.71

FashionNova

Score: 4.56

NBC

Score: 4.50

BBC

Score: 3.81

FOREX

Score: 3.77

Hennessy

Score: 3.20

Brand	Category	Score
Etisalat		44.17
Airtel		22.14
A.P.C.		9.83
CNN		9.64
T.G.I. Friday's		6.96
Alibaba		5.67
Hublot		4.71
FashionNova		4.56
NBC		4.50
BBC		3.81
FOREX		3.77
Hennessy		3.20
MTV		3.15
Christian Louboutin		2.82
Oriflame		2.51
Paramount Pictures		2.29
Versace		2.06
ASOS		1.98
Balenciaga		1.81
shein		1.76
Fenty beauty		1.74
Lexus		1.70
musical.ly		1.58
Bugatti		1.57
Microsoft		1.55
Pepsi		1.54
Guinness		1.53
Rolex		1.49
Gucci		1.48
SheInside		1.47
SoundCloud		1.31
Burberry		1.29
Vogue		1.18
Beats Electronics		1.17
Louis Vuitton		1.05
H&M		1.01
The Olympic Games		0.98
FIFA		0.98
Amazon		0.95
Spotify Music		0.87
Google		0.87
Tesla Motors		0.84
Zara		0.83
Coca-Cola		0.83
Toyota		0.83
Christian Dior		0.82
Yamaha		0.78
Lamborghini		0.78
Adobe		0.77
Tommy Hilfiger		0.77