Tilly Birds

Tilly Birds — pop artist from TH.

We're a bunch of music nerds with totally assorted musical backgrounds, born and raised in Bangkok, our hometown. It's been more than 10 years since we…

Influence: 51.72% Fanbase: 36.54% Trending: 59.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Discovery • 131.33% • Very Strong

As of 2025-09-08

592,071

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:49:35 UTC

Genres

poppoprockthai indie rockasianthai pop

Biography

We're a bunch of music nerds with totally assorted musical backgrounds, born and raised in Bangkok, our hometown.
It's been more than 10 years since we founded the band, and still, our genre is still quite undefinable, despite the band's distinct sounds and identity, which is a great thing, so "alternative" is the go-to-word whenever we're asked what our genre is.
 
Billy, a YouTuber-turned-guitarist/producer, is producing the songs; Third, the soulful/divo-ish lead vocals, who writes the lyrics and directs music videos; and Milo, our versatile drummer wizard genius, who arranges the music and raps!
 
Talk about fusion food, right? I mean, if that's not a wild combination, we don't know what is! We've been touring in Thailand for a while now, but man, growing up listening to legends like the Beatles, Queen, and so on kinda got us wanting to go worldwide. We don't know what the future holds, but as long as we're still breathing, we'll keep on grooving and making music for you. Literally nothing can stop us from music, because it's our lives. But even with all this bio, you won't really know us unless you listen to what our music has to offer!
 
Go ahead, stream the albums, people!

Top Brand Affinities

Report Date: 2025-09-08

Tilly Birds maintains consistent pull among 18-24 & 25-34 audiences across THAILAND, UNITED STATES, JAPAN. The audience leans male-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 3,610 avg views per post; Instagram functions as the community touchpoint. Affinity with Siam Discovery, Siam Center, Kiehls makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tilly Birds score 0.86% — Low bucket.

Brand: Siam DiscoveryBrand: Siam CenterBrand: Kiehls

Followers:592,071

Engagements:5,106

Rate:0.9%

Posts:442

Avg Likes:5,063

Avg Comments:32

Avg Views:5,157

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 592,071 · Engagements 5,106 · Rate 0.9% Posts 442 · Views 5,157 · Avg Likes 5,063 · Avg Comments 32 · Avg Views 5,157	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 12% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	THAILAND (92%) UNITED STATES (1%) JAPAN (1%) LAOS (1%) CHINA (1%)	Top regions: THAILAND (92%), UNITED STATES (1%), JAPAN (1%)
Platform Engagement	Instagram: 4,546 avg likes/post · Tiktok: 3,610 avg views/post · Youtube: 1,547 avg views/post	Best reach: Tiktok 3,610 avg views; best engagement: Instagram 4,546 avg likes

Top Brand Affinities

Siam Discovery

Score: 131.33

Siam Center

Score: 86.44

Kiehls

Score: 26.29

Casetify

Score: 23.10

Tesco

Score: 12.96

Mulberry

Score: 11.10

Anantara

Score: 10.82

7-Eleven

Score: 9.50

Gundam

Score: 5.61

Emporium

Score: 4.68

Fujifilm

Score: 4.59

Olympus

Score: 3.96

Brand	Category	Score
Siam Discovery		131.33
Siam Center		86.44
Kiehls		26.29
Casetify		23.10
Tesco		12.96
Mulberry		11.10
Anantara		10.82
7-Eleven		9.50
Gundam		5.61
Emporium		4.68
Fujifilm		4.59
Olympus		3.96
Jollibee		3.81
UNIQLO		2.49
Kodak		2.44
Huawei		2.19
Lancôme		2.16
Pepsi		1.94
Petronas		1.85
KitKat		1.79
KFC		1.66
H&M		1.66
Starbucks		1.59
Snapseed		1.33
Walt Disney		1.27
Amazon		1.11
IKEA		1.11
Calvin Klein		1.08
Balenciaga		1.07
Nikon		1.07
Polaroid		1.03
Spotify Music		1.03
NYX Cosmetics		1.01
Maybelline		0.97
OREO		0.92
Pandora		0.89
Lego		0.88
Universal		0.84
Marvel Entertainment		0.80
Pokemon		0.79
HBO		0.79
Marvel		0.76
Puma		0.73
Samsung Group		0.72
Converse		0.71
Suzuki		0.71
Sony		0.70
Adidas		0.67
SoundCloud		0.62
Netflix		0.61