Tiken Jah Fakoly

Tiken Jah Fakoly

Country: CI | Gender: male

Influence: 58.82% Fanbase: 47.16% Trending: 64.65% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Carrefour • 13.38% • Very Strong

As of 2025-09-13

1,948,140

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 10:09:34 UTC

Genres

popafropopreggaefrench reggaereggaeroots reggaeafrican reggaeothersworldwideworldafricangriot

Biography

In the tradition of Bob Marley, Alpha Blondy, and his African griot caste, Tiken Jah Fakoly emerged in the late '90s as Africa's premier social critic through reggae. Born Doumbia Moussa Fakoly (June 23, 1968) into a family of musicians and oral historians known as griots, a role honored throughout Africa, Fakoly took an earnest interest in reggae as a boy growing up in the town of Odienné on the northern slope of the Ivory Coast. He formed his first group in 1987, giving them the name "Djelys," another word for the griots and minstrels. Taking on the mantel of a history keeper, Fakoly wrote lyrics that documented events of his times and the oppression of his people. He was quickly known regionally, and soon his music and reputation stretched across the nation and even beyond its borders. His song recounting the death of Félix Houphouët-Boigny elevated him to popularity among African youth. Soon expatriates introduced his music to African listeners abroad, particularly French audiences. In 1998 Fakoly performed in Paris, his first international venture. His early discography, including Les Djelys (1993), Missiri (1994), Mandercratie (1996), Cours d'Histoire (1999), and Le Chaméléon (2000) were originally produced exclusively for African distribution. Later recordings such as Françafrique (2002) and Coup de Gueule (2004), which were recorded at the famed Tuff Gong Studios in Jamaica, became best-sellers in France. Fakoly racked up an impressive 100,000 records sold to French audiences, making him Africa's best-selling reggae artist. His 2007 album The African won him a place in the Top 20 on World Music Charts Europe, a position he held for months. In 2008, he released the live album Live In Paris and in 2010 released the albums African Revolution and Listen To The Banned. ~ Evan C. Gutierrez, Rovi

Tiken Jah Fakoly Marketing Affinity & Brand Fit Data

Report Date: 2025-09-13

Tiken Jah Fakoly connects with 25-34 & 18-24 audiences and shows durable traction across FRANCE, MALI, UNITED STATES. With a heavily male (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 61,700 avg views per post; Instagram adds dependable engagement depth. Overlap with Carrefour, Auchan, ESPRIT highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tiken Jah Fakoly moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tiken Jah Fakoly score 0.45%Low bucket.
Brand: CarrefourBrand: AuchanBrand: ESPRIT
Followers:1,948,140
Engagements:8,778
Rate:0.5%
Posts:997
Views:70,015
Avg Likes:8,364
Avg Comments:207
Avg Views:70,015

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,948,140 · Engagements 8,778 · Rate 0.5%
Posts 997 · Views 70,015 · Avg Likes 8,364 · Avg Comments 207 · Avg Views 70,015
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 34%
35-44: 13%
45-64: 5%
Largest: 25-34 (45%); next: 18-24 (34%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries FRANCE (36%)
MALI (15%)
UNITED STATES (7%)
BRAZIL (6%)
SENEGAL (5%)
Top regions: FRANCE (36%), MALI (15%), UNITED STATES (7%)
Platform Engagement Instagram: 4,275 avg likes/post · Tiktok: 61,700 avg views/post · Youtube: 8,315 avg views/post Best reach: Tiktok 61,700 avg views; best engagement: Instagram 4,275 avg likes

Top Brand Affinities

Carrefour
Score: 13.38
Auchan
Score: 13.25
ESPRIT
Score: 13.18
Accor Hotels
Score: 12.46
Galeries Lafayette
Score: 11.14
PLAYMOBIL
Score: 7.14
Ableton
Score: 4.84
Lacoste
Score: 3.43
Montblanc
Score: 2.88
KENZO
Score: 2.75
NBC
Score: 2.72
Pull&Bear
Score: 2.71
Brand Category Score
Carrefour 13.38
Auchan 13.25
ESPRIT 13.18
Accor Hotels 12.46
Galeries Lafayette 11.14
PLAYMOBIL 7.14
Ableton 4.84
Lacoste 3.43
Montblanc 2.88
KENZO 2.75
NBC 2.72
Pull&Bear 2.71
Rover 2.69
Garnier 2.52
ASOS 2.45
Tarte Cosmetics 2.23
Timberland 1.96
Bershka 1.88
Jaguar 1.81
NBA 1.72
Spotify Music 1.71
Peugeot 1.70
Maserati 1.60
Renault 1.56
Guess 1.51
H&M 1.48
Polo Ralph Lauren 1.45
Ray-Ban 1.45
Cartier 1.43
shein 1.40
Versace 1.35
musical.ly 1.34
Heineken 1.33
FIFA 1.32
SheInside 1.28
Levi's 1.21
BBC 1.14
Louis Vuitton 1.14
Puma 1.13
SoundCloud 1.12
Coca-Cola 1.07
Pandora 1.05
Reebok 1.04
Los Angeles Lakers 1.01
Lamborghini 1.00
Vans 0.99
Ferrari 0.98
Beats Electronics 0.96
Polaroid 0.96
Sony 0.95

Official Profiles

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Artist: Tiken Jah Fakoly

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-31 04:00 UTC Tiken Jah Fakoly Tropiques Atrium Fort-de-France, Martinique

Trending Artist