Tiiwtiiw

Tiiwtiiw

Country: MA | Gender: male

Influence: 49.69% Fanbase: 37.75% Trending: 55.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

5,165,100

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 14:41:36 UTC

Genres

popfrancotonmoroccan poppopothersworldwideafricanrairif

Biography

Ilias Barni (real name) was born on July 23, 1992 in Molenbeek into a family of Moroccan origin. He was soon introduced to music, and in 2008 joined a group playing dakka marrakchia, a style of Moroccan ritual and folk music based on percussion. The young Ilias took to the band's sound, calling it Dakka TiiwTiiw and performing at numerous weddings. TiiwTiiw became his nickname, "little devil", which he kept for his personal career. While the band was running out of steam, ending its activity in 2016, TiiwTiiw was also getting used to the stage and learning stand-up comedy. The world of show business was an obvious choice, and despite his parents' concerns, he left school to devote himself fully to it. An absolute fan of Michael Jackson and a rap listener, he tried his hand at his first songs, before hitting the big time in 2013 with a Moroccan version of "Jingle Bells". In 2016, "Te Amo", with its electronic rhythms and pop and raï accents, attracted over a hundred million views. Ilias then began a series of compilations, entitled Dream Tiiw, from 2015, and collaborated with numerous personalities such as l'Algérino. He got closer to DJ Hamida, a French-Moroccan musician and producer, with whom he composed "Chouwaya Chaabi" and took part in Planète Rap on Skyrock. In 2017, he unveiled two tracks, "Ma Fille" and "Hasta Luego", where electronic sounds, mixed with traditional Moroccan music, brought in millions of views. Now well recognized, TiiwTiiw took part in Mawazine in Rabat, Africa's biggest music festival. He performed in front of 150,000 people. However, his universal, unifying music is still struggling to make a name for itself with the French public. In 2020, TiiwTiiw passed the billion-view mark on YouTube, more than Damso, Angèle and Roméo Elvis combined. While he is now well integrated into the Moroccan music scene, alongside the likes of Shayfeen, Madd and Tagne, his Khosé project, released in 2021, with contributions from rapper Lacrim and Mister You, brings him ever closer to notoriety in France.

Tiiwtiiw Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Tiiwtiiw reaches 18-24 & 25-34 audiences concentrated in MOROCCO, ALGERIA, FRANCE. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 740,412 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tiiwtiiw score 0.21%Low bucket.
Followers:5,165,100
Engagements:10,735
Rate:0.2%
Posts:77
Views:849,962
Avg Likes:9,755
Avg Comments:356
Avg Views:849,962

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,165,100 · Engagements 10,735 · Rate 0.2%
Posts 77 · Views 849,962 · Avg Likes 9,755 · Avg Comments 356 · Avg Views 849,962
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 30%
13-17: 8%
35-44: 4%
Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries MOROCCO (44%)
ALGERIA (25%)
FRANCE (8%)
TUNISIA (4%)
SPAIN (4%)
Top regions: MOROCCO (44%), ALGERIA (25%), FRANCE (8%)
Platform Engagement Tiktok: 109,550 avg views/post · Youtube: 740,412 avg views/post Best reach: Youtube 740,412 avg views; best engagement: Youtube 6,045 avg likes

Top Brand Affinities

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Brand Category Score
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Artist: Tiiwtiiw

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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