Tiggs da Author

Tiggs da Author — pop artist from GB.

Tanzanian-born and London-based singer, songwriter and producer, Tiggs Da Author, comes bursting out of the traps in 2021 with the announcement of his stellar…

Influence: 52.33% Fanbase: 26.51% Trending: 65.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Assassin's Creed • 73.10% • Very Strong

As of 2025-09-10

72,357

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:13:25 UTC

Genres

popuk popr&b, funk & soulr&b/soulhip-hop & rapuk hip hopuk alternative hip hop

Biography

Tanzanian-born and London-based singer, songwriter and producer, Tiggs Da Author, comes bursting out of the traps in 2021 with the announcement of his stellar debut album, ‘Blame It On The Youts’ - out March 12th on Alacran Records.

Recorded in the storied RAK studios with engineer Jonathan Quarmby (Lewis Capaldi, Tom Walker, Plan B), and featuring a highly charged, twelve-dose blend of Afrobeat, Afrojazz and Afrosoul splendour, ‘Blame It On The Youts’ is a bold, bright & brilliant album, packed full of hard hitting messages born from frustration, but with the aim to inspire and help make a change. This is an album that lyrically resonates in the current climate. It’s an album that has something to say.

This is the Tiggs story, told via an album that further amplifies the success of the African wave of artists like Burna Boy and Naira Marley – and that also taps into neo-the new strain of classic soul exemplified by Leon Bridges and Michael Kiwanuka. Equally, though, as we might expect from the title, ‘Blame It On The Youts’ is an album in touch with the realities of life right now.

“It’s a journey that starts in Tanzania, goes to New Cross, and will hopefully end up on a stage somewhere in Europe in the near future. The album captures everything.”

Top Brand Affinities

Report Date: 2025-09-10

Tiggs da Author reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (50,526 avg views per post); Youtube layers on depth and replies. The audience sits near Assassin's Creed, ITV, Next Model Management, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tiggs da Author score 1.51% — Moderate bucket.

Brand: Assassin's CreedBrand: ITVBrand: Next Model Management

Followers:72,357

Engagements:1,092

Rate:1.5%

Posts:48

Avg Likes:1,064

Avg Comments:142

Avg Views:50,526

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,357 · Engagements 1,092 · Rate 1.5% Posts 48 · Views 50,526 · Avg Likes 1,064 · Avg Comments 142 · Avg Views 50,526	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 8% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED KINGDOM (21%) UNITED STATES (11%) BRAZIL (7%) ITALY (4%) FRANCE (4%)	Top regions: UNITED KINGDOM (21%), UNITED STATES (11%), BRAZIL (7%)
Platform Engagement	Instagram: 495 avg likes/post · Youtube: 50,526 avg views/post	Best reach: Youtube 50,526 avg views; best engagement: Youtube 569 avg likes

Top Brand Affinities

Assassin's Creed

Score: 73.10

ITV

Score: 40.01

Next Model Management

Score: 25.59

Warner Music

Score: 24.98

True Religion

Score: 24.88

Mixcloud

Score: 23.77

Jil Sander

Score: 23.20

Alpha Industries

Score: 20.10

Sky Sports

Score: 19.12

Acne Studios

Score: 17.89

JACQUEMUS

Score: 16.45

Marni

Score: 16.43

Brand	Category	Score
Assassin's Creed		73.10
ITV		40.01
Next Model Management		25.59
Warner Music		24.98
True Religion		24.88
Mixcloud		23.77
Jil Sander		23.20
Alpha Industries		20.10
Sky Sports		19.12
Acne Studios		17.89
JACQUEMUS		16.45
Marni		16.43
Amazon Music		15.68
Maison Margiela		14.85
Jean Paul Gaultier		13.54
Selfridges		12.53
Hasselblad		12.38
Sandro		11.68
Foot Locker		11.63
Akai		11.34
New Era		11.13
Alexander Wang		10.61
Dsquared		10.40
Rockstar Games		9.92
Ellesse		9.80
Ubisoft		9.79
Audemars Piguet		9.66
Loewe		9.59
Vivienne Westwood		9.36
River Island		9.33
Lanvin		9.17
boohoo		8.63
SoundCloud		8.62
Pioneer		8.48
Vauxhall		7.85
Pro Tools		7.73
MISSGUIDED		7.71
Ableton		7.69
Miu Miu		7.41
Champion		7.39
ASOS		7.37
BBC		7.19
God of War		6.66
The Last of Us		6.55
Spotify Music		6.40
Clarks		6.27
Stone Island		6.20
Hennessy		6.00
MTV		5.62
Beats Electronics		5.42