Tiësto Brand Affinity ranks highest Trancefamily at 21.37% . Very Strong. Score DMDB 80.94% | Fanbase 81.68%

Tiësto — pop artist from NL.

Tijs Michiel Verwest, known professionally as Tiësto, was born in Breda, the Netherlands in 1969. Starting his career in the mid-1980s, he gravitated towards…

Tiësto

Superstar

Country: NL | Gender: male | Artist ID: 11e81bc9-3b2e-b396-acc3-a0369fe50396

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Genres

popdance poppopelectronictropical houseedmpop dancehousedancedutch edmslap houseprogressive electro housebig roombrosteptranceelectronic

Influential: 80.94% Fanbase: 81.68% Trending: 80.56%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 21.37% • Very Strong

As of 2025-09-10

15,876,969

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 80.94% | Fanbase 81.68% | Trending 80.56% | CAREER STAGE: SUPERSTAR

Biography

Tijs Michiel Verwest, known professionally as Tiësto, was born in Breda, the Netherlands in 1969. Starting his career in the mid-1980s, he gravitated towards trance music, showcasing his signature style of dreamy synth melodies over streamlined drum grooves in his first DJ mix, 1997’s Magik One (First Flight). Tiësto became a pioneer in the electronic music scene, popularizing stadium raving with solo DJ concerts in sports arenas and gaining global recognition through his Club Life radio show and mix series. Embracing the evolution of electronic dance music (EDM), he transitioned towards a blend of high-energy trance and pop melodies in albums like Kaleidoscope (2009) and A Town Called Paradise (2014), collaborating with a new generation of producers.

Throughout his career, Tiësto's versatility and influence in the EDM genre were solidified by collaborations with emerging artists such as The Chainsmokers, Oliver Heldens, DJ Snake, and Hardwell. His ability to adapt to changing musical landscapes while staying true to his melodic roots has cemented his legacy as one of the most prominent figures in electronic music.

Report Date: 2025-09-10

Tiësto converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (74%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 198,250 avg views per post, with supportive conversation on Instagram. Shared audience with Trancefamily, Pioneer, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tiësto score 0.43% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Mixcloud

Followers:15,876,969

Engagements:68,914

Rate:0.4%

Posts:1,340

Avg Likes:66,624

Avg Comments:1,421

Avg Views:261,318

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,876,969 · Engagements 68,914 · Rate 0.4% Posts 1,340 · Views 261,318 · Avg Likes 66,624 · Avg Comments 1,421 · Avg Views 261,318	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (13%) BRAZIL (7%) MEXICO (6%) INDIA (5%) POLAND (5%)	Top regions: UNITED STATES (13%), BRAZIL (7%), MEXICO (6%)
Platform Engagement	Instagram: 49,051 avg likes/post · Tiktok: 198,250 avg views/post · Youtube: 63,068 avg views/post	Best reach: Tiktok 198,250 avg views; best engagement: Instagram 49,051 avg likes

Top Brand Affinities

Trancefamily

Score: 21.37

Pioneer

Score: 20.49

Mixcloud

Score: 19.85

Tomorrowland

Score: 15.97

Sennheiser

Score: 10.08

Ableton

Score: 9.48

Red Bull

Score: 3.30

Beats Electronics

Score: 3.21

Cafecito

Score: 3.00

Coachella

Score: 2.99

Bacardi

Score: 2.96

SoundCloud

Score: 2.96

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Top Brand Affinities

Brand	Category	Score
Trancefamily		21.37
Pioneer		20.49
Mixcloud		19.85
Tomorrowland		15.97
Sennheiser		10.08
Ableton		9.48
Red Bull		3.30
Beats Electronics		3.21
Cafecito		3.00
Coachella		2.99
Bacardi		2.96
SoundCloud		2.96
Aston Martin		2.93
Lollapalooza		2.90
Budweiser		2.81
MTV		2.69
Rover		2.45
Great Wall		2.40
Oakley		2.29
TOM FORD		2.28
The North Face		2.17
Ray-Ban		2.03
Bellagio		2.03
Rolls-Royce		1.93
Coca-Cola		1.92
FashionNova		1.92
Fenty beauty		1.91
Dodge		1.90
Under Armour		1.89
NFL		1.88
Pixar		1.85
Mitsubishi		1.83
Dolce & Gabbana		1.79
Ferrari		1.75
Scion		1.75
Armani		1.75
Ubisoft		1.72
Heineken		1.71
NBA		1.70
Spotify Music		1.63
Gymshark		1.63
Lamborghini		1.62
Tesla Motors		1.58
Maserati		1.57
Land Rover		1.56
Sneakerhead		1.56
Forever 21		1.55
Jack Daniels		1.55
Los Angeles Lakers		1.55
Mercedes-Benz		1.52