Tierry Brand Affinity ranks highest Brahma at 48.20% . Very Strong. Score DMDB 48.09% | Fanbase 51.33%

Tierry — pop artist from BR.

Tierry rose to prominence in the Brazilian music scene as a successful songwriter before launching his solo singing career in 2015. Prior to this, he was the…

Tierry

Established

Country: BR | Gender: male | Artist ID: 11e81bc0-7b14-dcb4-8365-a0369fe50396

Find Artist

Genres

popsertanejo popasian poplatinsertanejoother latin musicforró

Influential: 48.09% Fanbase: 51.33% Trending: 46.46%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 48.20% • Very Strong

As of 2025-09-10

12,300,478

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 48.09% | Fanbase 51.33% | Trending 46.46% | CAREER STAGE: MID_LEVEL

Biography

Tierry rose to prominence in the Brazilian music scene as a successful songwriter before launching his solo singing career in 2015. Prior to this, he was the lead vocalist of the Bahian pagode band Fantasmão. In 2018, Tierry co-wrote the song "Cem Mil" with Gusttavo Lima, which became the most played track on Brazilian radio the following year, earning him the nickname "Tiehit."

By the end of 2019, Tierry achieved mainstream success with his own recording of the song "Cracudo," considered his breakthrough hit. Throughout 2020, he continued to make waves with singles like "Rita," "HB20," and "Hackearam-me," all landing in the top 50 on Spotify Brazil. "Rita" alone has garnered over 200 million streams on digital platforms. Tierry's 2020 DVD release, "Acertou na Mosca," featuring collaborations with Marília Mendonça, Gustavo Lima, and Leo Chaves, further solidified his status as a rising star in the national music scene. His YouTube channel is on track to reach an impressive 2 billion views in 2022.

Report Date: 2025-09-10

Tierry commands interest from 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, BOLIVIA. With a heavily male (58%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (249,875 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Brahma, Itaipava, Itambé points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tierry score 0.16% — Low bucket.

Brand: BrahmaBrand: ItaipavaBrand: Itambé

Followers:12,300,478

Engagements:20,157

Rate:0.2%

Posts:937

Avg Likes:20,075

Avg Comments:337

Avg Views:249,875

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,300,478 · Engagements 20,157 · Rate 0.2% Posts 937 · Views 249,875 · Avg Likes 20,075 · Avg Comments 337 · Avg Views 249,875	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 10% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	BRAZIL (97%) PORTUGAL (1%) BOLIVIA (0%) UNITED STATES (0%) INDIA (0%)	Top regions: BRAZIL (97%), PORTUGAL (1%), BOLIVIA (0%)
Platform Engagement	Instagram: 15,617 avg likes/post · Youtube: 249,875 avg views/post	Best reach: Youtube 249,875 avg views; best engagement: Instagram 15,617 avg likes

Top Brand Affinities

Brahma

Score: 48.20

Itaipava

Score: 23.17

Itambé

Score: 21.49

Jequiti

Score: 21.02

Lojas Renner

Score: 18.61

Bodytech

Score: 16.65

Colcci

Score: 14.37

Ambev

Score: 13.00

Boticario

Score: 12.34

Riachuelo

Score: 11.70

Moda Praia

Score: 10.40

Banco Bradesco

Score: 8.84

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Top Brand Affinities

Brand	Category	Score
Brahma		48.20
Itaipava		23.17
Itambé		21.49
Jequiti		21.02
Lojas Renner		18.61
Bodytech		16.65
Colcci		14.37
Ambev		13.00
Boticario		12.34
Riachuelo		11.70
Moda Praia		10.40
Banco Bradesco		8.84
LATAM		8.67
Sarar		8.57
Amstel		7.76
Xerox		7.02
Danone		6.87
Eudora		6.39
Rapha		6.36
BaByliss		5.63
Arezzo		4.50
Mary Kay		3.89
Avon		3.76
Iberostar Hotels & Resorts		3.64
Pfizer		3.41
Heineken		2.91
Uber		2.86
Budweiser		2.84
Lacoste		2.07
shein		2.05
Lollapalooza		2.02
Peugeot		1.92
Mitsubishi		1.77
SheInside		1.61
Hyundai		1.41
Fiat		1.38
Calvin Klein		1.29
Mitsubishi Motors		1.26
UFC		1.26
Airbnb		1.22
Guess		1.20
Pandora		1.13
Oakley		1.06
Ray-Ban		1.05
Red Bull		1.03
Ferrari		0.97
Volvo		0.96
L'Oréal Paris		0.94
Chevrolet		0.91
musical.ly		0.91