Tierra Whack

Tierra Whack

Country: US | Gender: female

Influence: 61.72% Fanbase: 47.09% Trending: 69.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 18.48% • Very Strong

As of 2025-09-12

1,594,373

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 16:52:53 UTC

Genres

r&b, funk & soulindie soulalternative r&balternativeescape roomhip-hop & raphip-hop/rap

Biography

Tierra Whack is a Philadelphia native whose theatrical, undeniably unique take on contemporary rap and R&B has received widespread acclaim. Her debut album, 2018's Whack World, consisted of 15 one-minute-long tunes, rapidly shifting in mood from playful to introspective to irritated. She further displayed her wry creativity on stand-alone tracks like 2020's "Feel Good" and 2021's "Walk the Beat." A trio of 2021 EPs, Rap?, Pop?, and R&B?, addressed her aversion to easy categorization. World Wide Whack, a full-length centered around an alter ego of the same name, arrived in 2024.

Whack began writing poetry as a child. She started rapping as a teenager, initially going by the name Dizzle Dizz. A 2011 freestyle video produced by Philadelphia underground music collective We Run the Streets earned her an audience, and she began releasing songs online and performing around town. However, she wasn't satisfied with her work, and was having trouble developing an individual style. Her family moved to Atlanta so she could finish high school. Upon returning to Philadelphia in 2015, Whack (now going by her real name) reconnected with an acquaintance from her teenage years, engineer and producer Kenete Simms, and the two began working on music together. She released several singles in 2017, including "Child Please" and "Mumbo Jumbo," seemingly a satire of mumble rap.

In 2018, she released Whack World, her debut full-length. Presented as a visual album with music videos for each of its 15 brief tracks, the release was a major critical success. Whack subsequently opened for her self-acknowledged idol Lauryn Hill in Philadelphia and later toured across the world with 6LACK. Over the next two years, she issued a bevy of singles including "Only Child," "Wasteland," "Feel Good," and "Peppers and Onions." She appeared on Beyoncé's The Lion King: The Gift soundtrack, as well as on albums by Lil Yachty, Alicia Keys, Flying Lotus, and others. The J Melodic-produced "Walk the Beat," arrived in August 2021, and a trio of genre-focused EPs, Rap?, Pop?, and R&B?, closed out the year. An instrumental edition of Whack World, a dramatically different listening experience than the original, appeared in 2022. Also that year, Whack made an appearance on the soundtrack to The Minions: The Rise of Gru, followed by a contribution to Creed III: The Soundtrack in 2023. She also starred in a hybrid documentary-fiction film titled Cypher. "Millions (Jumbo Sounds Mix)," a club remix of a song from Rap?, and the single "Chanel Pit" both surfaced during the year.

In 2024, she released the full-length World Wide Whack, telling the story of a character "both untouchable and vulnerable, superhuman and painfully human." ~ Paul Simpson

Tierra Whack Marketing Affinity & Brand Fit Data

Report Date: 2025-09-12

Tierra Whack reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily female (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (173,150 avg views per post); Instagram layers on depth and replies. The audience sits near Shea Moisture, True Religion, Depop, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tierra Whack score 1.77%Moderate bucket.
Brand: Shea MoistureBrand: True ReligionBrand: Depop
Followers:1,594,373
Engagements:28,152
Rate:1.8%
Posts:530
Views:225,003
Avg Likes:27,433
Avg Comments:883
Avg Views:225,003

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,594,373 · Engagements 28,152 · Rate 1.8%
Posts 530 · Views 225,003 · Avg Likes 27,433 · Avg Comments 883 · Avg Views 225,003
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 33%
13-17: 7%
35-44: 5%
Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split Female: 56%
Male: 44%
Non-binary/Other: 0%
Skews female (56%)
Top Countries UNITED STATES (77%)
UNITED KINGDOM (4%)
CANADA (3%)
BRAZIL (2%)
AUSTRALIA (2%)
Top regions: UNITED STATES (77%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement Instagram: 18,275 avg likes/post · Tiktok: 173,150 avg views/post · Youtube: 51,853 avg views/post Best reach: Tiktok 173,150 avg views; best engagement: Instagram 18,275 avg likes

Top Brand Affinities

Shea Moisture
Score: 18.48
True Religion
Score: 12.80
Depop
Score: 11.98
Akai
Score: 11.55
Maison Margiela
Score: 11.55
Nasty Gal
Score: 11.49
Amazon Music
Score: 11.05
New Era
Score: 10.75
Jean Paul Gaultier
Score: 10.73
HBO Max
Score: 10.23
Alexander Wang
Score: 10.20
Marni
Score: 9.64
Brand Category Score
Shea Moisture 18.48
True Religion 12.80
Depop 11.98
Akai 11.55
Maison Margiela 11.55
Nasty Gal 11.49
Amazon Music 11.05
New Era 10.75
Jean Paul Gaultier 10.73
HBO Max 10.23
Alexander Wang 10.20
Marni 9.64
Glossier 9.19
boohoo 8.41
Acne Studios 8.35
Free People 8.35
JACQUEMUS 8.08
Ableton 7.59
J.Crew 7.37
Foot Locker 7.14
SoundCloud 7.06
Fenty beauty 7.05
iHeartRadio Music Awards 6.43
Steve Madden 6.40
Barbie 6.40
FashionNova 6.35
Champion 5.92
Macy's 5.80
MISSGUIDED 5.77
Hennessy 5.55
Alexander McQueen 5.38
ULTA Beauty 5.13
Vivienne Westwood 5.12
Coachella 4.84
Coach 4.77
Kodak 4.65
Loewe 4.49
Spotify Music 4.27
shein 4.13
Verizon 4.12
Beats Electronics 4.06
Urban Outfitters 4.03
UGG 3.92
Taco Bell 3.92
Forever 21 3.87
ASOS 3.86
OLD NAVY 3.64
SheInside 3.41
NORDSTROM 3.41
MTV 3.26

Official Profiles

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Artist: Tierra Whack

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-13)

Total: 2,163,770

PLATFORM TOTAL %
Spotify Spotify 1,528,577 70.64%
Last.fm Last.fm 619,420 28.63%
Pandora Pandora 15,773 0.73%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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