Tierra Whack
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
1,594,373
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 16:52:53 UTC
Genres
Biography
Whack began writing poetry as a child. She started rapping as a teenager, initially going by the name Dizzle Dizz. A 2011 freestyle video produced by Philadelphia underground music collective We Run the Streets earned her an audience, and she began releasing songs online and performing around town. However, she wasn't satisfied with her work, and was having trouble developing an individual style. Her family moved to Atlanta so she could finish high school. Upon returning to Philadelphia in 2015, Whack (now going by her real name) reconnected with an acquaintance from her teenage years, engineer and producer Kenete Simms, and the two began working on music together. She released several singles in 2017, including "Child Please" and "Mumbo Jumbo," seemingly a satire of mumble rap.
In 2018, she released Whack World, her debut full-length. Presented as a visual album with music videos for each of its 15 brief tracks, the release was a major critical success. Whack subsequently opened for her self-acknowledged idol Lauryn Hill in Philadelphia and later toured across the world with 6LACK. Over the next two years, she issued a bevy of singles including "Only Child," "Wasteland," "Feel Good," and "Peppers and Onions." She appeared on Beyoncé's The Lion King: The Gift soundtrack, as well as on albums by Lil Yachty, Alicia Keys, Flying Lotus, and others. The J Melodic-produced "Walk the Beat," arrived in August 2021, and a trio of genre-focused EPs, Rap?, Pop?, and R&B?, closed out the year. An instrumental edition of Whack World, a dramatically different listening experience than the original, appeared in 2022. Also that year, Whack made an appearance on the soundtrack to The Minions: The Rise of Gru, followed by a contribution to Creed III: The Soundtrack in 2023. She also starred in a hybrid documentary-fiction film titled Cypher. "Millions (Jumbo Sounds Mix)," a club remix of a song from Rap?, and the single "Chanel Pit" both surfaced during the year.
In 2024, she released the full-length World Wide Whack, telling the story of a character "both untouchable and vulnerable, superhuman and painfully human." ~ Paul Simpson
Tierra Whack reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily female (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (173,150 avg views per post); Instagram layers on depth and replies. The audience sits near Shea Moisture, True Religion, Depop, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,594,373 · Engagements 28,152 · Rate 1.8% Posts 530 · Views 225,003 · Avg Likes 27,433 · Avg Comments 883 · Avg Views 225,003 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 33% 13-17: 7% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (33%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (77%) UNITED KINGDOM (4%) CANADA (3%) BRAZIL (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (77%), UNITED KINGDOM (4%), CANADA (3%) |
| Platform Engagement | Instagram: 18,275 avg likes/post · Tiktok: 173,150 avg views/post · Youtube: 51,853 avg views/post | Best reach: Tiktok 173,150 avg views; best engagement: Instagram 18,275 avg likes |
Top Brand Affinities
Shea Moisture
True Religion
Depop
Akai
Maison Margiela
Nasty Gal
Amazon Music
New Era
Jean Paul Gaultier
HBO Max
Alexander Wang
Marni
| Brand | Category | Score |
|---|---|---|
| Shea Moisture | 18.48 | |
| True Religion | 12.80 | |
| Depop | 11.98 | |
| Akai | 11.55 | |
| Maison Margiela | 11.55 | |
| Nasty Gal | 11.49 | |
| Amazon Music | 11.05 | |
| New Era | 10.75 | |
| Jean Paul Gaultier | 10.73 | |
| HBO Max | 10.23 | |
| Alexander Wang | 10.20 | |
| Marni | 9.64 | |
| Glossier | 9.19 | |
| boohoo | 8.41 | |
| Acne Studios | 8.35 | |
| Free People | 8.35 | |
| JACQUEMUS | 8.08 | |
| Ableton | 7.59 | |
| J.Crew | 7.37 | |
| Foot Locker | 7.14 | |
| SoundCloud | 7.06 | |
| Fenty beauty | 7.05 | |
| iHeartRadio Music Awards | 6.43 | |
| Steve Madden | 6.40 | |
| Barbie | 6.40 | |
| FashionNova | 6.35 | |
| Champion | 5.92 | |
| Macy's | 5.80 | |
| MISSGUIDED | 5.77 | |
| Hennessy | 5.55 | |
| Alexander McQueen | 5.38 | |
| ULTA Beauty | 5.13 | |
| Vivienne Westwood | 5.12 | |
| Coachella | 4.84 | |
| Coach | 4.77 | |
| Kodak | 4.65 | |
| Loewe | 4.49 | |
| Spotify Music | 4.27 | |
| shein | 4.13 | |
| Verizon | 4.12 | |
| Beats Electronics | 4.06 | |
| Urban Outfitters | 4.03 | |
| UGG | 3.92 | |
| Taco Bell | 3.92 | |
| Forever 21 | 3.87 | |
| ASOS | 3.86 | |
| OLD NAVY | 3.64 | |
| SheInside | 3.41 | |
| NORDSTROM | 3.41 | |
| MTV | 3.26 |
Official Profiles
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LoginArtist: Tierra Whack
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Top 10 Songs Played Today
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Total Streams (2025-09-13)
Total: 2,163,770
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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1,528,577 | 70.64% |
| [+] |
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619,420 | 28.63% |
| [+] |
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15,773 | 0.73% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















