Tiago PZK Brand Affinity ranks highest 47 Street at 91.53% . Very Strong. Score DMDB 68.59% | Fanbase 59.46%

Tiago PZK — hip-hop & rap artist from AR.

Tiago Uriel Pacheco Lezcano, known as Tiago PZK, is an Argentine artist known for his versatile songwriting spanning trap to R&B. In March 2022, he made his…

Tiago PZK

Recognizable

Country: AR | Gender: male | Artist ID: 8e5e735c-4c9d-11e9-8ecb-549f35141000

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Genres

hip-hop & raphip-hop/raptrap argentino

Influential: 68.59% Fanbase: 59.46% Trending: 73.16%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 91.53% • Very Strong

As of 2025-09-10

10,157,230

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.59% | Fanbase 59.46% | Trending 73.16% | CAREER STAGE: MAINSTREAM

Biography

Tiago Uriel Pacheco Lezcano, known as Tiago PZK, is an Argentine artist known for his versatile songwriting spanning trap to R&B. In March 2022, he made his debut at Lollapalooza in Chile and Argentina, drawing crowds of 30,000 and 80,000 respectively. Tiago's live performance of "Entre Nosotros Remix" at the Latin American Music Awards with Maria Becerra and LIT Killah garnered high praise and became the most-watched act.

His debut album "Portales" released on July 21, 2022, peaked at #2 on Spotify's Top Global Albums chart. Tiago was honored with the "Best New Artist" award at Spain's LOS 40 Awards. His first world tour sold out two Movistar Arenas in Buenos Aires and included multiple countries across Latin America, Europe, and the United States.

In 2023, Tiago delighted fans with the release of "Bemaste," performed at Premio Lo Nuestro. He followed up with "Slow" and now unveils the highly anticipated "Portales Deluxe Edition." As he enjoys his current success, Tiago is gearing up for the next phase of his musical career.

Report Date: 2025-09-10

Tiago PZK engages 18-24 & 25-34 audiences with repeatable results in ARGENTINA, MEXICO, SPAIN. The fan base skews heavily male (68%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,300,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around 47 Street, Movistar, Falabella, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tiago PZK score 1.64% — Moderate bucket.

Brand: 47 StreetBrand: MovistarBrand: Falabella

Followers:10,157,230

Engagements:166,168

Rate:1.6%

Posts:448

Avg Likes:156,597

Avg Comments:1,781

Avg Views:1,316,598

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,157,230 · Engagements 166,168 · Rate 1.6% Posts 448 · Views 1,316,598 · Avg Likes 156,597 · Avg Comments 1,781 · Avg Views 1,316,598	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 21% 13-17: 9% 35-44: 4%	Largest: 18-24 (65%); next: 25-34 (21%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	ARGENTINA (35%) MEXICO (9%) SPAIN (9%) PERU (9%) COLOMBIA (6%)	Top regions: ARGENTINA (35%), MEXICO (9%), SPAIN (9%)
Platform Engagement	Instagram: 11,383 avg likes/post · Tiktok: 1,300,000 avg views/post · Youtube: 16,598 avg views/post	Best reach: Tiktok 1,300,000 avg views; best engagement: Tiktok 143,950 avg likes

Top Brand Affinities

47 Street

Score: 91.53

Movistar

Score: 36.90

Falabella

Score: 19.53

Lollapalooza

Score: 14.09

Cafecito

Score: 4.71

VidaSana

Score: 3.65

Pringles

Score: 3.09

Bershka

Score: 3.06

Burger King

Score: 2.46

MTV

Score: 2.17

Primark

Score: 1.91

League of Legends

Score: 1.89

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Top Brand Affinities

Brand	Category	Score
47 Street		91.53
Movistar		36.90
Falabella		19.53
Lollapalooza		14.09
Cafecito		4.71
VidaSana		3.65
Pringles		3.09
Bershka		3.06
Burger King		2.46
MTV		2.17
Primark		1.91
League of Legends		1.89
Tomorrowland		1.83
Pepsi		1.81
Spotify Music		1.77
Crocs		1.73
Marvel		1.61
Coachella		1.48
Forever 21		1.41
shein		1.39
Guess		1.35
Walt Disney		1.17
OREO		1.12
Versace		1.12
musical.ly		1.12
Pandora		1.11
SheInside		1.08
NYX Cosmetics		1.08
H&M		1.05
Coca-Cola		1.03
CBS		0.99
Pokemon Go		0.99
Pixar		0.98
Vans		0.97
Sony		0.96
Pokemon		0.93
Red Bull		0.93
Puma		0.89
Netflix		0.88
Lamborghini		0.88
Prada		0.85
Zara		0.83
Vogue		0.81
Marvel Entertainment		0.80
Starbucks		0.79
Polaroid		0.77
Nikon		0.77
PlayStation		0.75
Beats Electronics		0.75
Adidas		0.74