Thuy

Thuy

Country: US

Influence: 57.10% Fanbase: 39.79% Trending: 65.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 14.61% • Very Strong

As of 2025-09-09

1,444,118

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:39:47 UTC

Genres

r&b, funk & soulchill r&br&b/soulpop r&bcontemporary r&bneo soul

Biography

Bay Area-bred recording artist & songwriter, thủy, is setting herself apart in today’s pop R&B scene. With over 650 million career streams, and praise from premier publications including Billboard, Rolling Stone, Paper, Nylon, Vibe & Harper’s Bazaar, the Vietnamese American starlet is the artist to watch. Marked by her celestial vocals, hitmaking penmanship, and modern R&B stylings, thủy has carved out a space for herself both within & beyond the community of self-made musical artists that have emerged in the streaming era. Inspired by early 2000s pop and R&B idols Britney Spears, Brandy & Mariah Carey, thủy emerged onto the mainstream stage with her debut EP 'i hope u see this' & its breakout single, “universe”. Her sophomore EP, 'girls like me don't cry' then catapulted her into global recognition & won the hearts of fans worldwide. The title track became a cultural lexicon & was named one of the Top 10 Global Songs on TikTok in 2023.

In addition to making chart-topping hits, thủy proves her star power with sold-out international tours, major festival billings, & collaborations with leading brands. thủy was named People Magazine's #1 Emerging Artists to Watch (2022) & landed a spot on the coveted Vevo DSCVR’s Artist to Watch list (2023). This year, thủy continues to cement her name on the global stage & made history as the first Vietnamese American artist to be on the official Coachella bill. thủy’s forthcoming project will now give a glimpse into the new era of “thủy”.

Thuy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Thuy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, VIETNAM, PHILIPPINES. With a heavily female (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 8,229 avg views per post; Instagram adds dependable engagement depth. Overlap with Amazon Music, Pro Tools, GENTLE MONSTER highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Thuy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Thuy score 0.75%Low bucket.
Brand: Amazon MusicBrand: Pro ToolsBrand: GENTLE MONSTER
Followers:1,444,118
Engagements:10,786
Rate:0.7%
Posts:3,405
Views:10,912
Avg Likes:10,749
Avg Comments:103
Avg Views:10,912

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,444,118 · Engagements 10,786 · Rate 0.7%
Posts 3,405 · Views 10,912 · Avg Likes 10,749 · Avg Comments 103 · Avg Views 10,912
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 25%
13-17: 10%
35-44: 3%
Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split Female: 69%
Male: 31%
Non-binary/Other: 0%
Skews female (69%)
Top Countries UNITED STATES (37%)
VIETNAM (19%)
PHILIPPINES (7%)
INDONESIA (3%)
THAILAND (3%)
Top regions: UNITED STATES (37%), VIETNAM (19%), PHILIPPINES (7%)
Platform Engagement Instagram: 10,031 avg likes/post · Tiktok: 8,229 avg views/post · Youtube: 2,683 avg views/post Best reach: Tiktok 8,229 avg views; best engagement: Instagram 10,031 avg likes

Top Brand Affinities

Amazon Music
Score: 14.61
Pro Tools
Score: 14.40
GENTLE MONSTER
Score: 14.15
Brandy Melville
Score: 13.51
Mixcloud
Score: 11.90
Akai
Score: 11.31
Coachella
Score: 9.50
Houston Livestock Show and Rodeo
Score: 9.29
Ableton
Score: 9.20
Hennessy
Score: 8.99
iHeartRadio Music Awards
Score: 8.95
Steve Madden
Score: 8.43
Brand Category Score
Amazon Music 14.61
Pro Tools 14.40
GENTLE MONSTER 14.15
Brandy Melville 13.51
Mixcloud 11.90
Akai 11.31
Coachella 9.50
Houston Livestock Show and Rodeo 9.29
Ableton 9.20
Hennessy 8.99
iHeartRadio Music Awards 8.95
Steve Madden 8.43
Glossier 8.34
FashionNova 8.10
Champion 8.04
Coach 7.93
Bath & Body Works 7.74
Fenty beauty 7.73
Urban Outfitters 7.45
SoundCloud 7.23
boohoo 6.82
shein 6.45
Forever 21 6.38
NORDSTROM 5.98
Target 5.63
Macy's 5.36
SheInside 5.22
Beats Electronics 5.20
Stüssy 5.20
Spotify Music 4.78
Chick-fil-A 4.67
ASOS 4.61
Los Angeles Lakers 4.40
Benefit Cosmetics 4.25
BH Cosmetics 4.17
American Eagle 4.16
UGG 4.06
MTV 4.02
ESPN 3.83
Too Faced Cosmetics 3.78
Oculus 3.73
Abercrombie & Fitch 3.65
Verizon 3.58
OLD NAVY 3.49
Sephora 3.48
Sneakerhead 3.44
Anastasia Beverly Hills 3.31
NARS Cosmetics 3.26
NBC 3.25
H&M 3.23

Official Profiles

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Artist: Thuy

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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