Thuy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,444,118
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:39:47 UTC
Genres
Biography
In addition to making chart-topping hits, thủy proves her star power with sold-out international tours, major festival billings, & collaborations with leading brands. thủy was named People Magazine's #1 Emerging Artists to Watch (2022) & landed a spot on the coveted Vevo DSCVR’s Artist to Watch list (2023). This year, thủy continues to cement her name on the global stage & made history as the first Vietnamese American artist to be on the official Coachella bill. thủy’s forthcoming project will now give a glimpse into the new era of “thủy”.
Thuy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, VIETNAM, PHILIPPINES. With a heavily female (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 8,229 avg views per post; Instagram adds dependable engagement depth. Overlap with Amazon Music, Pro Tools, GENTLE MONSTER highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Thuy moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,444,118 · Engagements 10,786 · Rate 0.7% Posts 3,405 · Views 10,912 · Avg Likes 10,749 · Avg Comments 103 · Avg Views 10,912 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 25% 13-17: 10% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (25%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
UNITED STATES (37%) VIETNAM (19%) PHILIPPINES (7%) INDONESIA (3%) THAILAND (3%) |
Top regions: UNITED STATES (37%), VIETNAM (19%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 10,031 avg likes/post · Tiktok: 8,229 avg views/post · Youtube: 2,683 avg views/post | Best reach: Tiktok 8,229 avg views; best engagement: Instagram 10,031 avg likes |
Top Brand Affinities
Amazon Music
Pro Tools
GENTLE MONSTER
Brandy Melville
Mixcloud
Akai
Coachella
Houston Livestock Show and Rodeo
Ableton
Hennessy
iHeartRadio Music Awards
Steve Madden
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 14.61 | |
| Pro Tools | 14.40 | |
| GENTLE MONSTER | 14.15 | |
| Brandy Melville | 13.51 | |
| Mixcloud | 11.90 | |
| Akai | 11.31 | |
| Coachella | 9.50 | |
| Houston Livestock Show and Rodeo | 9.29 | |
| Ableton | 9.20 | |
| Hennessy | 8.99 | |
| iHeartRadio Music Awards | 8.95 | |
| Steve Madden | 8.43 | |
| Glossier | 8.34 | |
| FashionNova | 8.10 | |
| Champion | 8.04 | |
| Coach | 7.93 | |
| Bath & Body Works | 7.74 | |
| Fenty beauty | 7.73 | |
| Urban Outfitters | 7.45 | |
| SoundCloud | 7.23 | |
| boohoo | 6.82 | |
| shein | 6.45 | |
| Forever 21 | 6.38 | |
| NORDSTROM | 5.98 | |
| Target | 5.63 | |
| Macy's | 5.36 | |
| SheInside | 5.22 | |
| Beats Electronics | 5.20 | |
| Stüssy | 5.20 | |
| Spotify Music | 4.78 | |
| Chick-fil-A | 4.67 | |
| ASOS | 4.61 | |
| Los Angeles Lakers | 4.40 | |
| Benefit Cosmetics | 4.25 | |
| BH Cosmetics | 4.17 | |
| American Eagle | 4.16 | |
| UGG | 4.06 | |
| MTV | 4.02 | |
| ESPN | 3.83 | |
| Too Faced Cosmetics | 3.78 | |
| Oculus | 3.73 | |
| Abercrombie & Fitch | 3.65 | |
| Verizon | 3.58 | |
| OLD NAVY | 3.49 | |
| Sephora | 3.48 | |
| Sneakerhead | 3.44 | |
| Anastasia Beverly Hills | 3.31 | |
| NARS Cosmetics | 3.26 | |
| NBC | 3.25 | |
| H&M | 3.23 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















