Thurston Moore

Thurston Moore

Country: US | Gender: male

Influence: 54.76% Fanbase: 35.61% Trending: 64.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 66.50% • Very Strong

As of 2025-09-09

191,187

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:42 UTC

Genres

alternativealternative rockalternative

Biography

Thurston Moore's work with Sonic Youth -- and as a solo artist and collaborator -- has rearranged the parameters of indie rock to an almost incalculable degree, merging experimental art rock tendencies with unconventional guitar tunings for a sound that would influence generations to come. Moore's abstract poetic lyrics and perpetually mysterious aura were core ingredients of Sonic Youth's 30-plus-year run, but also bled into countless side projects and less-frequent solo albums like 1994's sprawling and loose Psychic Hearts. After the group's breakup in 2011, Moore continued with his ambitions, ranging from projects like his band Chelsea Light Moving to noisy collaborations with Merzbow and John Zorn to solo albums like 2024's Flow Critical Lucidity that continued to explore the kind of moody, twisting art rock he'd become an icon of with Sonic Youth.

Moore was born in 1958 in Coral Gables, Florida. In the mid-'70s, at age 18, he dropped out of college after a single semester and moved to New York City to take part in the punk and downtown art rock scene that was forming at the time. Immersing himself in underground poetry and music communities, a teenage Moore was exposed to a constant flow of new ideas and artistic influences. Along with taking in live readings from punk poet Patti Smith, Moore was especially moved by composer Glenn Branca's experimental approach to guitar. In 1980, Moore co-founded Sonic Youth, bringing aspects of Branca's avant guitar techniques to scuzzy art rock songs. Sonic Youth would grow from their feral beginnings into a defining pillar of alternative rock. While the band would be Moore's main focus for the next three decades, he also pursued a plethora of side projects, from the hardcore rush of Even Worse to formless songs written with Kim Gordon released under the moniker Mirror/Dash to an endless list of collaborations with artists from across the world's jazz, noise, and experimental scenes.

Moore's first proper solo album, Psychic Hearts, appeared in 1994. The record featured ex-Half Japanese guitarist Tim Foljahn and Sonic Youth drummer Steve Shelley, and had an offhand noise-rock feel not far from the post-grunge territory Sonic Youth were operating in around that time. Moving into the 2000s, Moore collaborated with artists including DJ Spooky and Nels Cline, wrote music reviews and other pieces for Arthur magazine, and issued a book, Mix Tape: The Art of Cassette Culture, in 2005. His second song-based album, Trees Outside of the Academy, arrived in 2007, and featured cameos from Shelley, Samara Lubelski, and Dinosaur Jr.'s J Mascis. In 2010, Moore guested on the Hat City Intuitive's A Ticket for Decay and began laying the foundation for another solo effort, Demolished Thoughts, which appeared the following year.

Following Moore's separation from bandmate, wife, and partner Kim Gordon in late 2011, Sonic Youth was put on indefinite pause. Nevertheless, Moore and Gordon collaborated with Yoko Ono the following year on the album YOKOKIMTHURSTON. By 2012, Moore had begun touring and recording with new act Chelsea Light Moving, as well as joining black metal group Twilight on guitar. The year 2013 saw the release of @, a collaborative album of sax/guitar improvisations with fellow N.Y.C. fringe dweller John Zorn. Arriving in 2014, The Best Day saw Moore shedding the softer acoustic moods of Demolished Thoughts for a return to his signature rock sprawl and daydreamy lyrics. Around the same time, he took part in a massive improvisation session with Mats Gustafsson, Balázs Pándi, and noise master Merzbow that was released as the double album Cuts of Guilt, Cuts Deeper in 2015. The following year, he issued the single "Feel It in Your Guts," which was available to anyone who donated to Bernie Sanders' presidential campaign.

For 2017's Rock n Roll Consciousness, Moore reunited with his backing band for The Best Day -- Sonic Youth drummer Shelley, My Bloody Valentine bassist Deb Googe, and Nought guitarist James Sedwards -- on a mystically inspired set of songs. In 2019, he released the ambitious Spirit Counsel project, a live document with over two hours of orchestrated, instrumental guitar-based compositions that hearkened back to the Branca influences that helped form Moore's earliest output. June 2020 saw the release of the track "Hashish," the first single from Moore's seventh solo effort, By the Fire, which was released in September of that year. In 2022, he veered back toward his experimental side with the spooky guitar ambience of instrumental album Screen Time, released on the usually metal-focused Southern Lord label. The following year, Moore published his memoir Sonic Life, a book that chronicled his childhood, teenage years spent watching punk take shape in New York clubs like CBGB's and Max's Kansas City, and the evolution of Sonic Youth right up until the end.

Never one to linger too long in nostalgia, Moore quickly moved on to his next set of new music, releasing his ninth solo album, Flow Critical Lucidity, in September 2024. The record's lyrics were penned entirely by writer Radieux Radio, with whom Moore had collaborated on several of his earlier solo albums. Additionally, former Negativland member Jon Leidecker contributed electronic elements to the album, and Stereolab's Lætitia Sadier provided guest vocals on the track "Sans Limites." ~ Heather Phares & Fred Thomas

Thurston Moore Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Thurston Moore commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (78%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (32,022 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Thurston Moore score 1.61%Moderate bucket.
Brand: AmpegBrand: MOOGBrand: Mixcloud
Followers:191,187
Engagements:3,069
Rate:1.6%
Posts:3,188
Views:32,022
Avg Likes:2,995
Avg Comments:83
Avg Views:32,022

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 191,187 · Engagements 3,069 · Rate 1.6%
Posts 3,188 · Views 32,022 · Avg Likes 2,995 · Avg Comments 83 · Avg Views 32,022
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 24%
35-44: 23%
45-64: 14%
Largest: 25-34 (36%); next: 18-24 (24%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (22%)
BRAZIL (9%)
UNITED KINGDOM (5%)
ARGENTINA (4%)
ITALY (4%)
Top regions: UNITED STATES (22%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 2,121 avg likes/post · Youtube: 32,022 avg views/post Best reach: Youtube 32,022 avg views; best engagement: Instagram 2,121 avg likes

Top Brand Affinities

Ampeg
Score: 66.50
MOOG
Score: 64.46
Mixcloud
Score: 21.94
Xerox
Score: 12.69
Ableton
Score: 12.68
Akai
Score: 10.52
Fred Perry
Score: 9.97
Pro Tools
Score: 9.38
Tate Modern
Score: 9.23
Schwartz's
Score: 9.17
Amazon Music
Score: 8.27
Vivienne Westwood
Score: 6.75
Brand Category Score
Ampeg 66.50
MOOG 64.46
Mixcloud 21.94
Xerox 12.69
Ableton 12.68
Akai 10.52
Fred Perry 9.97
Pro Tools 9.38
Tate Modern 9.23
Schwartz's 9.17
Amazon Music 8.27
Vivienne Westwood 6.75
Spotify Music 6.68
Kickstarter 5.83
SoundCloud 4.96
Lollapalooza 4.88
Warner Bros 4.73
Columbia Pictures 4.58
Nixon 4.25
Polaroid 4.22
Hurley 4.20
MTV 4.07
Kodak 4.05
Leica 3.80
Paramount Pictures 3.63
Dr. Martens 3.63
Heinz 3.39
Philips 3.10
Fujifilm 3.02
Cadillac 3.00
BBC 2.82
Tinder 2.80
Beats Electronics 2.77
Comedy Central 2.74
Tesco 2.63
Guinness 2.59
Jaguar 2.56
Showtime 2.51
Emporium 2.48
Coachella 2.15
Star Wars 2.13
Budweiser 2.12
Nickelodeon 2.10
Transformers 2.09
Lego 2.02
Snoopy And The Peanuts Gang 1.88
WWE 1.84
Nintendo 1.79
Airbnb 1.71
Pepsi 1.66

Official Profiles

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Artist: Thurston Moore

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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