Thurston Moore
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
191,187
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:42 UTC
Genres
Biography
Moore was born in 1958 in Coral Gables, Florida. In the mid-'70s, at age 18, he dropped out of college after a single semester and moved to New York City to take part in the punk and downtown art rock scene that was forming at the time. Immersing himself in underground poetry and music communities, a teenage Moore was exposed to a constant flow of new ideas and artistic influences. Along with taking in live readings from punk poet Patti Smith, Moore was especially moved by composer Glenn Branca's experimental approach to guitar. In 1980, Moore co-founded Sonic Youth, bringing aspects of Branca's avant guitar techniques to scuzzy art rock songs. Sonic Youth would grow from their feral beginnings into a defining pillar of alternative rock. While the band would be Moore's main focus for the next three decades, he also pursued a plethora of side projects, from the hardcore rush of Even Worse to formless songs written with Kim Gordon released under the moniker Mirror/Dash to an endless list of collaborations with artists from across the world's jazz, noise, and experimental scenes.
Moore's first proper solo album, Psychic Hearts, appeared in 1994. The record featured ex-Half Japanese guitarist Tim Foljahn and Sonic Youth drummer Steve Shelley, and had an offhand noise-rock feel not far from the post-grunge territory Sonic Youth were operating in around that time. Moving into the 2000s, Moore collaborated with artists including DJ Spooky and Nels Cline, wrote music reviews and other pieces for Arthur magazine, and issued a book, Mix Tape: The Art of Cassette Culture, in 2005. His second song-based album, Trees Outside of the Academy, arrived in 2007, and featured cameos from Shelley, Samara Lubelski, and Dinosaur Jr.'s J Mascis. In 2010, Moore guested on the Hat City Intuitive's A Ticket for Decay and began laying the foundation for another solo effort, Demolished Thoughts, which appeared the following year.
Following Moore's separation from bandmate, wife, and partner Kim Gordon in late 2011, Sonic Youth was put on indefinite pause. Nevertheless, Moore and Gordon collaborated with Yoko Ono the following year on the album YOKOKIMTHURSTON. By 2012, Moore had begun touring and recording with new act Chelsea Light Moving, as well as joining black metal group Twilight on guitar. The year 2013 saw the release of @, a collaborative album of sax/guitar improvisations with fellow N.Y.C. fringe dweller John Zorn. Arriving in 2014, The Best Day saw Moore shedding the softer acoustic moods of Demolished Thoughts for a return to his signature rock sprawl and daydreamy lyrics. Around the same time, he took part in a massive improvisation session with Mats Gustafsson, Balázs Pándi, and noise master Merzbow that was released as the double album Cuts of Guilt, Cuts Deeper in 2015. The following year, he issued the single "Feel It in Your Guts," which was available to anyone who donated to Bernie Sanders' presidential campaign.
For 2017's Rock n Roll Consciousness, Moore reunited with his backing band for The Best Day -- Sonic Youth drummer Shelley, My Bloody Valentine bassist Deb Googe, and Nought guitarist James Sedwards -- on a mystically inspired set of songs. In 2019, he released the ambitious Spirit Counsel project, a live document with over two hours of orchestrated, instrumental guitar-based compositions that hearkened back to the Branca influences that helped form Moore's earliest output. June 2020 saw the release of the track "Hashish," the first single from Moore's seventh solo effort, By the Fire, which was released in September of that year. In 2022, he veered back toward his experimental side with the spooky guitar ambience of instrumental album Screen Time, released on the usually metal-focused Southern Lord label. The following year, Moore published his memoir Sonic Life, a book that chronicled his childhood, teenage years spent watching punk take shape in New York clubs like CBGB's and Max's Kansas City, and the evolution of Sonic Youth right up until the end.
Never one to linger too long in nostalgia, Moore quickly moved on to his next set of new music, releasing his ninth solo album, Flow Critical Lucidity, in September 2024. The record's lyrics were penned entirely by writer Radieux Radio, with whom Moore had collaborated on several of his earlier solo albums. Additionally, former Negativland member Jon Leidecker contributed electronic elements to the album, and Stereolab's Lætitia Sadier provided guest vocals on the track "Sans Limites." ~ Heather Phares & Fred Thomas
Thurston Moore commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (78%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (32,022 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 191,187 · Engagements 3,069 · Rate 1.6% Posts 3,188 · Views 32,022 · Avg Likes 2,995 · Avg Comments 83 · Avg Views 32,022 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 24% 35-44: 23% 45-64: 14% |
Largest: 25-34 (36%); next: 18-24 (24%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (9%) UNITED KINGDOM (5%) ARGENTINA (4%) ITALY (4%) |
Top regions: UNITED STATES (22%), BRAZIL (9%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 2,121 avg likes/post · Youtube: 32,022 avg views/post | Best reach: Youtube 32,022 avg views; best engagement: Instagram 2,121 avg likes |
Top Brand Affinities
Ampeg
MOOG
Mixcloud
Xerox
Ableton
Akai
Fred Perry
Pro Tools
Tate Modern
Schwartz's
Amazon Music
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| Ampeg | 66.50 | |
| MOOG | 64.46 | |
| Mixcloud | 21.94 | |
| Xerox | 12.69 | |
| Ableton | 12.68 | |
| Akai | 10.52 | |
| Fred Perry | 9.97 | |
| Pro Tools | 9.38 | |
| Tate Modern | 9.23 | |
| Schwartz's | 9.17 | |
| Amazon Music | 8.27 | |
| Vivienne Westwood | 6.75 | |
| Spotify Music | 6.68 | |
| Kickstarter | 5.83 | |
| SoundCloud | 4.96 | |
| Lollapalooza | 4.88 | |
| Warner Bros | 4.73 | |
| Columbia Pictures | 4.58 | |
| Nixon | 4.25 | |
| Polaroid | 4.22 | |
| Hurley | 4.20 | |
| MTV | 4.07 | |
| Kodak | 4.05 | |
| Leica | 3.80 | |
| Paramount Pictures | 3.63 | |
| Dr. Martens | 3.63 | |
| Heinz | 3.39 | |
| Philips | 3.10 | |
| Fujifilm | 3.02 | |
| Cadillac | 3.00 | |
| BBC | 2.82 | |
| Tinder | 2.80 | |
| Beats Electronics | 2.77 | |
| Comedy Central | 2.74 | |
| Tesco | 2.63 | |
| Guinness | 2.59 | |
| Jaguar | 2.56 | |
| Showtime | 2.51 | |
| Emporium | 2.48 | |
| Coachella | 2.15 | |
| Star Wars | 2.13 | |
| Budweiser | 2.12 | |
| Nickelodeon | 2.10 | |
| Transformers | 2.09 | |
| Lego | 2.02 | |
| Snoopy And The Peanuts Gang | 1.88 | |
| WWE | 1.84 | |
| Nintendo | 1.79 | |
| Airbnb | 1.71 | |
| Pepsi | 1.66 |
Official Profiles
Login to view Contact
LoginArtist: Thurston Moore
The map shows every radio station that aired Thurston Moore today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















