Thundercat Brand Affinity ranks highest MOOG at 82.97% . Very Strong. Score DMDB 71.97% | Fanbase 61.14%

Thundercat — r&b, funk & soul artist from US.

Thundercat, born Stephen Bruner, is a GRAMMY award-winning bassist and singer known for his virtuosic talent. In 2023, he collaborated with Tame Impala on the…

Thundercat

Superstar

Country: US | Gender: male | Artist ID: 11e81bc6-f355-f586-87a8-a0369fe50396

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Genres

r&b, funk & soulindie soulr&b/soulcontemporary r&bsoulhip-hop & raphip hopafricanafrofuturism

Influential: 71.97% Fanbase: 61.14% Trending: 77.38%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 82.97% • Very Strong

As of 2025-09-10

628,752

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.97% | Fanbase 61.14% | Trending 77.38% | CAREER STAGE: SUPERSTAR

Biography

Thundercat, born Stephen Bruner, is a GRAMMY award-winning bassist and singer known for his virtuosic talent. In 2023, he collaborated with Tame Impala on the release of "No More Lies," showcasing a seamless blend of their distinctive musical styles.

His 2020 album, "It Is What It Is," earned Thundercat a GRAMMY for Best Progressive R&B Album and featured collaborations with artists such as Ty Dolla $ign, Childish Gambino, and Kamasi Washington. Throughout his career, Thundercat has worked with a diverse range of musicians, including Gorillaz, Silk Sonic, and H.E.R., while also contributing original songs for various film and TV projects.

Report Date: 2025-09-10

Thundercat cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, EGYPT, BRAZIL. A heavily male (76%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 46,450 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with MOOG, Ampeg, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thundercat score 1.78% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Ableton

Followers:628,752

Engagements:11,164

Rate:1.8%

Posts:89

Avg Likes:10,179

Avg Comments:152

Avg Views:55,351

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 628,752 · Engagements 11,164 · Rate 1.8% Posts 89 · Views 55,351 · Avg Likes 10,179 · Avg Comments 152 · Avg Views 55,351	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 40% 35-44: 11% 13-17: 5%	Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (56%) EGYPT (13%) BRAZIL (6%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (56%), EGYPT (13%), BRAZIL (6%)
Platform Engagement	Instagram: 2,905 avg likes/post · Tiktok: 46,450 avg views/post · Youtube: 8,901 avg views/post	Best reach: Tiktok 46,450 avg views; best engagement: Tiktok 6,633 avg likes

Top Brand Affinities

MOOG

Score: 82.97

Ampeg

Score: 77.41

Ableton

Score: 44.42

Akai

Score: 41.08

Pro Tools

Score: 24.72

Akg

Score: 23.36

Mixcloud

Score: 23.12

Sennheiser

Score: 17.97

Beats Electronics

Score: 11.38

Amazon Music

Score: 10.34

SoundCloud

Score: 9.88

Spotify Music

Score: 8.62

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Top Brand Affinities

Brand	Category	Score
MOOG		82.97
Ampeg		77.41
Ableton		44.42
Akai		41.08
Pro Tools		24.72
Akg		23.36
Mixcloud		23.12
Sennheiser		17.97
Beats Electronics		11.38
Amazon Music		10.34
SoundCloud		9.88
Spotify Music		8.62
Pioneer		6.61
Maison Margiela		6.35
iHeartRadio Music Awards		4.93
Lollapalooza		4.71
Kodak		4.48
Coachella		4.30
Kickstarter		3.70
Paramount Pictures		3.69
Oculus		3.46
MTV		3.38
Nickelodeon		3.32
Yamaha		3.23
Urban Outfitters		3.18
Carhartt		3.15
Leica		3.11
Showtime		2.99
Columbia Pictures		2.92
ESPN		2.90
Panasonic		2.88
Stüssy		2.87
Hennessy		2.80
Hermès		2.78
NBC		2.62
Versace		2.60
musical.ly		2.48
Los Angeles Lakers		2.42
Sneakerhead		2.39
Matrix		2.36
BBC		2.34
Polaroid		2.34
Nintendo		2.33
The North Face		2.32
Guinness		2.32
Fujifilm		2.32
Timberland		2.29
Warner Bros		2.27
Fendi		2.19
Dr. Martens		2.18