Throwing Muses
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,520
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:51:22 UTC
Genres
Biography
‘Sun Racket’, the follow up to 2013’s ‘Purgatory/Paradise’, is an outpouring of modal guitars and reverbed shapes set behind Hersh’s well-thumbed notebook of storylines and haunting vocals that get into your psyche.
One of the greatest college bands of the 90’s, Kristin Hersh formed Throwing Muses with high school friends. The band pioneered a new alternative sound, releasing a string of critically celebrated albums and touring the world. Arresting masterpiece ‘University’ saw the band hitting US and UK charts and marked the beginning of a dedicated fan base that would support them for decades to come.
After signing to a major label, Hersh quickly realized she wasn’t interested in entertaining the greed of the corporate recording industry, so she traded her first solo album, the widely acclaimed ‘Hips and Makers,’ for her band’s freedom. ‘I felt morally obligated to no longer participate in an industry without substance. We need real women, we need real music,’ says Hersh.
Released from her contractual obligations, Hersh was free to indulge her musical passions while fostering close relationships with listeners and touring across the globe with all her projects.
Throwing Muses performs best with fans in the 35-44 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (75%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 8,063 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Live Nation, Ampeg, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Throwing Muses is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,520 · Engagements 387 · Rate 4.1% Posts 438 · Views 8,063 · Avg Likes 372 · Avg Comments 28 · Avg Views 8,063 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 33% 45-64: 25% 25-34: 24% 18-24: 18% |
Largest: 35-44 (33%); next: 45-64 (25%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (57%) UNITED KINGDOM (14%) BRAZIL (3%) AUSTRALIA (3%) ITALY (2%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (14%), BRAZIL (3%) |
| Platform Engagement | Instagram: 243 avg likes/post · Youtube: 8,063 avg views/post | Best reach: Youtube 8,063 avg views; best engagement: Instagram 243 avg likes |
Top Brand Affinities
Mixcloud
Live Nation
Ampeg
MOOG
Amazon Music
Tate Modern
Vivienne Westwood
Paramount Pictures
Nixon
PLAYMOBIL
Lollapalooza
MTV
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 30.27 | |
| Live Nation | 23.50 | |
| Ampeg | 22.05 | |
| MOOG | 18.39 | |
| Amazon Music | 12.68 | |
| Tate Modern | 12.66 | |
| Vivienne Westwood | 8.99 | |
| Paramount Pictures | 7.90 | |
| Nixon | 7.52 | |
| PLAYMOBIL | 7.34 | |
| Lollapalooza | 7.05 | |
| MTV | 6.87 | |
| Spotify Music | 6.76 | |
| RedBubble | 5.85 | |
| Walgreens | 5.78 | |
| Lush | 5.57 | |
| Columbia Pictures | 5.30 | |
| Kickstarter | 5.23 | |
| Kroger | 4.66 | |
| Pilsner Urquell | 4.57 | |
| ALDI | 4.37 | |
| Ableton | 4.35 | |
| Dr. Martens | 4.25 | |
| Campari | 4.24 | |
| Gillette | 4.14 | |
| Warner Bros | 4.02 | |
| iHeartRadio Music Awards | 3.97 | |
| Leica | 3.90 | |
| Hurley | 3.76 | |
| Martini | 3.75 | |
| Emporium | 3.75 | |
| BBC | 3.58 | |
| Showtime | 3.53 | |
| Holden | 3.51 | |
| SoundCloud | 3.46 | |
| Airbnb | 3.43 | |
| Heinz | 3.43 | |
| Fallout | 3.40 | |
| Coachella | 3.33 | |
| Pixar | 3.23 | |
| Kodak | 3.15 | |
| NBC | 3.14 | |
| Guinness | 3.01 | |
| Polaroid | 2.99 | |
| Snoopy And The Peanuts Gang | 2.91 | |
| Citroen | 2.88 | |
| Urban Outfitters | 2.85 | |
| Tesco | 2.69 | |
| Philips | 2.67 | |
| Paypal | 2.66 |
Official Profiles
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LoginArtist: Throwing Muses
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Throwing Muses | Crowbar | Fortitude Valley, Australia | |
| 2025-12-10 04:00 UTC | Throwing Muses | San Fran | Wellington, New Zealand | |
| 2025-12-12 08:00 UTC | Throwing Muses | Rosemount Hotel | City of Vincent, Australia | |
| 2025-12-14 03:00 UTC | Throwing Muses | Lion Arts Factory | Adelaide, Australia |















