Threshold

Threshold

Country: GB

Influence: 48.97% Fanbase: 21.49% Trending: 62.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 60.76% • Very Strong

As of 2025-09-09

14,947

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:17 UTC

Genres

rockneo-progressivesymphonic rockprogressive rockalternativealternativeelectronicelectronicmetalneo classical metalmetalprogressive metalprog metal

Biography

Formed in leafy Surrey in the late ‘80s, Threshold truly blossomed in the following decade, and swiftly established themselves as the UK’s chief progressive metal standard bearers. From 1993’s Wounded Land debut onwards, the enduring creative core of guitarist Karl Groom and keyboard maestro Richard West constructed a unique new strain of heavy, progressive music, combining incisive melodies, thought-provoking lyrics and intricate but thunderous arrangements. Threshold have marched inexorably forward across three decades of creative fervour, arguably hitting a new peak of potency on the conceptual and musical splurge of 2017’s Legends Of The Shires.

With Glynn Morgan back in the fold, the Brits’ enduring line-up of Groom, West, drummer Johanne James and bassist Steve Anderson somehow pushed themselves to new heights, receiving widespread acclaim and finding themselves in more demand than ever before. Despite the unavoidable setback of a global pandemic, Threshold arrive in 2022 in the best of health.

Following up a newly-minted classic was always going to present Threshold with a challenge, but the band’s twelfth studio album swiftly confirms that the challenge has been met. Darker, heavier and even more adventurous than its predecessor, Dividing Lines reveals a band with a lot on their collective mind, while also boasting some of the most wildly inventive and melodically potent material they have ever recorded.

Threshold Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Threshold builds repeat engagement among 25-34 & 35-44 audiences throughout BRAZIL, UNITED STATES, GERMANY. With a heavily male (88%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (31,432 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Impericon, Ampeg, Sennheiser point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Threshold score 5.00%Very Strong bucket.
Brand: ImpericonBrand: AmpegBrand: Sennheiser
Followers:14,947
Engagements:747
Rate:5.0%
Posts:376
Views:31,432
Avg Likes:687
Avg Comments:63
Avg Views:31,432

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,947 · Engagements 747 · Rate 5.0%
Posts 376 · Views 31,432 · Avg Likes 687 · Avg Comments 63 · Avg Views 31,432
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
35-44: 25%
18-24: 16%
45-64: 14%
Largest: 25-34 (44%); next: 35-44 (25%)
Gender Split Female: 12%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries BRAZIL (14%)
UNITED STATES (12%)
GERMANY (6%)
ITALY (6%)
NETHERLANDS (4%)
Top regions: BRAZIL (14%), UNITED STATES (12%), GERMANY (6%)
Platform Engagement Instagram: 144 avg likes/post · Youtube: 31,432 avg views/post Best reach: Youtube 31,432 avg views; best engagement: Youtube 543 avg likes

Top Brand Affinities

Impericon
Score: 60.76
Ampeg
Score: 46.66
Sennheiser
Score: 29.22
MOOG
Score: 24.21
Akg
Score: 22.57
Warner Music
Score: 22.21
Live Nation
Score: 20.89
Amazon Music
Score: 15.65
Pro Tools
Score: 14.39
Square Enix
Score: 9.91
Final Fantasy
Score: 9.49
Capcom
Score: 9.26
Brand Category Score
Impericon 60.76
Ampeg 46.66
Sennheiser 29.22
MOOG 24.21
Akg 22.57
Warner Music 22.21
Live Nation 20.89
Amazon Music 15.65
Pro Tools 14.39
Square Enix 9.91
Final Fantasy 9.49
Capcom 9.26
Sanderson 8.44
Paulaner 8.17
Pilsner Urquell 7.89
Sega 7.47
The Last of Us 7.36
PLAYMOBIL 7.25
Spotify Music 7.17
Resident Evil 6.37
DeLorean Motor Company 6.18
Gillette 6.13
Columbia Pictures 5.99
Mortal Kombat 5.81
Paco Rabanne 5.69
Kickstarter 5.68
God of War 5.51
Fallout 5.28
Movistar 5.20
The Witcher 5.17
Ableton 4.91
RAZER 4.89
Bandai Namco 4.64
Warner Bros 4.54
Heinz 4.09
Omega 4.03
Matrix 3.56
Bethesda Softworks 3.40
Guinness 3.34
Star Wars 3.32
UEFA 3.22
Transformers 3.13
NBC 3.10
MTV 3.07
AMC 3.00
Tesla Motors 3.00
Jack Daniels 2.92
BBC 2.89
Lego 2.78
HBO 2.78

Official Profiles

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Artist: Threshold

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Threshold today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-10)

Total: 26,079

PLATFORM TOTAL %
Spotify Spotify 26,079 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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Trending Artist