Threshold
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
14,947
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:17 UTC
Genres
Biography
With Glynn Morgan back in the fold, the Brits’ enduring line-up of Groom, West, drummer Johanne James and bassist Steve Anderson somehow pushed themselves to new heights, receiving widespread acclaim and finding themselves in more demand than ever before. Despite the unavoidable setback of a global pandemic, Threshold arrive in 2022 in the best of health.
Following up a newly-minted classic was always going to present Threshold with a challenge, but the band’s twelfth studio album swiftly confirms that the challenge has been met. Darker, heavier and even more adventurous than its predecessor, Dividing Lines reveals a band with a lot on their collective mind, while also boasting some of the most wildly inventive and melodically potent material they have ever recorded.
Threshold builds repeat engagement among 25-34 & 35-44 audiences throughout BRAZIL, UNITED STATES, GERMANY. With a heavily male (88%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (31,432 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Impericon, Ampeg, Sennheiser point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,947 · Engagements 747 · Rate 5.0% Posts 376 · Views 31,432 · Avg Likes 687 · Avg Comments 63 · Avg Views 31,432 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 25% 18-24: 16% 45-64: 14% |
Largest: 25-34 (44%); next: 35-44 (25%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
BRAZIL (14%) UNITED STATES (12%) GERMANY (6%) ITALY (6%) NETHERLANDS (4%) |
Top regions: BRAZIL (14%), UNITED STATES (12%), GERMANY (6%) |
| Platform Engagement | Instagram: 144 avg likes/post · Youtube: 31,432 avg views/post | Best reach: Youtube 31,432 avg views; best engagement: Youtube 543 avg likes |
Top Brand Affinities
Impericon
Ampeg
Sennheiser
MOOG
Akg
Warner Music
Live Nation
Amazon Music
Pro Tools
Square Enix
Final Fantasy
Capcom
| Brand | Category | Score |
|---|---|---|
| Impericon | 60.76 | |
| Ampeg | 46.66 | |
| Sennheiser | 29.22 | |
| MOOG | 24.21 | |
| Akg | 22.57 | |
| Warner Music | 22.21 | |
| Live Nation | 20.89 | |
| Amazon Music | 15.65 | |
| Pro Tools | 14.39 | |
| Square Enix | 9.91 | |
| Final Fantasy | 9.49 | |
| Capcom | 9.26 | |
| Sanderson | 8.44 | |
| Paulaner | 8.17 | |
| Pilsner Urquell | 7.89 | |
| Sega | 7.47 | |
| The Last of Us | 7.36 | |
| PLAYMOBIL | 7.25 | |
| Spotify Music | 7.17 | |
| Resident Evil | 6.37 | |
| DeLorean Motor Company | 6.18 | |
| Gillette | 6.13 | |
| Columbia Pictures | 5.99 | |
| Mortal Kombat | 5.81 | |
| Paco Rabanne | 5.69 | |
| Kickstarter | 5.68 | |
| God of War | 5.51 | |
| Fallout | 5.28 | |
| Movistar | 5.20 | |
| The Witcher | 5.17 | |
| Ableton | 4.91 | |
| RAZER | 4.89 | |
| Bandai Namco | 4.64 | |
| Warner Bros | 4.54 | |
| Heinz | 4.09 | |
| Omega | 4.03 | |
| Matrix | 3.56 | |
| Bethesda Softworks | 3.40 | |
| Guinness | 3.34 | |
| Star Wars | 3.32 | |
| UEFA | 3.22 | |
| Transformers | 3.13 | |
| NBC | 3.10 | |
| MTV | 3.07 | |
| AMC | 3.00 | |
| Tesla Motors | 3.00 | |
| Jack Daniels | 2.92 | |
| BBC | 2.89 | |
| Lego | 2.78 | |
| HBO | 2.78 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 26,079
| PLATFORM | TOTAL | % | |
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26,079 | 100.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















