Thou

Thou — rock artist from US.

Though often lumped in with New Orleans sludge bands like Eyehategod and Crowbar, Thou shares a more spiritual kinship with ’90s proto-grunge bands like…

Influence: 52.78% Fanbase: 26.98% Trending: 65.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 137.78% • Very Strong

As of 2025-09-09

67,251

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:37 UTC

Genres

rockstoner rockbelgian indie rockalternativealternativespiritualsdronemetaldrone metaldoom metalmetalgaian doompost-doom metalsludge metallouisiana metalvoidgrinddoom/sludge metal

Biography

Though often lumped in with New Orleans sludge bands like Eyehategod and Crowbar, Thou shares a more spiritual kinship with ’90s proto-grunge bands like Nirvana, Alice in Chains, and Soundgarden (all of whom they’ve covered extensively, both in the studio and onstage). The band’s aesthetic and political impulses reflect the obscure ’90s DIY hardcore punk found on labels like Ebullition, Vermiform, and Crimethinc. Since 2004 the band has released four full-length albums, six EPs (some bordering on full lengths), collaboration records with The Body and Emma Ruth Rundle, and enough material spread out over splits to make up another four or five LPs. The new full length Umbilical is set for a May 31, 2024 release.

Top Brand Affinities

Report Date: 2025-09-09

Thou draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (80%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 748 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ampeg, MOOG, Bloodborne makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thou score 1.24% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Bloodborne

Followers:67,251

Engagements:832

Rate:1.2%

Posts:2,766

Avg Likes:823

Avg Comments:21

Avg Views:748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 67,251 · Engagements 832 · Rate 1.2% Posts 2,766 · Views 748 · Avg Likes 823 · Avg Comments 21 · Avg Views 748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 28% 45-64: 18% 35-44: 16%	Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (44%) CANADA (8%) UNITED KINGDOM (8%) AUSTRALIA (4%) BRAZIL (3%)	Top regions: UNITED STATES (44%), CANADA (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 792 avg likes/post · Youtube: 748 avg views/post	Best reach: Youtube 748 avg views; best engagement: Instagram 792 avg likes

Top Brand Affinities

Ampeg

Score: 137.78

MOOG

Score: 37.28

Bloodborne

Score: 18.02

Mixcloud

Score: 11.46

Kickstarter

Score: 8.50

Spotify Music

Score: 7.25

Ableton

Score: 6.97

Pilsner Urquell

Score: 6.75

Xerox

Score: 6.69

Coors

Score: 5.11

Paramount Pictures

Score: 4.84

Fallout

Score: 4.81

Brand	Category	Score
Ampeg		137.78
MOOG		37.28
Bloodborne		18.02
Mixcloud		11.46
Kickstarter		8.50
Spotify Music		7.25
Ableton		6.97
Pilsner Urquell		6.75
Xerox		6.69
Coors		5.11
Paramount Pictures		4.84
Fallout		4.81
Taco Bell		4.45
Final Fantasy		4.16
Sega		4.14
Columbia Pictures		4.08
Bandai Namco		4.02
SoundCloud		4.02
Warner Bros		4.00
Gundam		3.84
WWE		3.76
Bethesda Softworks		3.64
Mortal Kombat		3.63
Kodak		3.58
Emporium		3.37
Showtime		3.33
The Witcher		3.25
Leica		3.20
Olympus		3.03
Carhartt		2.90
Comedy Central		2.89
Paypal		2.87
Tinder		2.87
Dr. Martens		2.80
Nintendo		2.77
Prismacolor		2.70
MTV		2.68
Fujifilm		2.62
Nickelodeon		2.60
Polaroid		2.56
Activision Blizzard		2.48
Star Wars		2.46
Lollapalooza		2.25
Busch		2.24
Philips		2.03
Cadillac		1.99
Guinness		1.98
Airbnb		1.95
Pepsi		1.93
Beats Electronics		1.88