This Is the Kit

This Is the Kit — pop artist from GB.

Since 2008’s debut album Krulle Bol, This Is The Kit (lead by Kate Stables) have unpicked emotional knots and woven remarkable stories, but even by their high…

Influence: 55.59% Fanbase: 34.67% Trending: 66.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 37.20% • Very Strong

As of 2025-09-15

52,054

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 16:49:08 UTC

Genres

popchamber popchamber psychbristol indieindie poppopfolk & traditionalindie folkfreak folksinger/songwriter

Biography

Since 2008’s debut album Krulle Bol, This Is The Kit (lead by Kate Stables) have unpicked emotional knots and woven remarkable stories, but even by their high standards, Off Off On is a beautifully clear distillation of Stables’ song-writing gifts.
By the end of 2018, the band had finished touring their last album, the talismanic Moonshine Freeze – leading to Kate’s Ivor Novello nomination, but when it came to Stables’ natural impulse to start the next record, her efforts were diverted by an invitation to join The National on the road for multiple tours and TV appearances – a continuation of the role she took on their album I Am Easy To Find. “It was so brilliant when I was writing to be away from my songs and the responsibility of being in charge of a band or a project – I think it really helped my writing and my getting through whatever I needed to get through.”
Richly illuminating and acutely sensitive to the pulses and currents of life, Off Off On shows This Is The Kit overflowing with ideas. In difficult times, it’s a record that feels like a lifeline, moving against the tide, standing against the storm. Keep going.

Top Brand Affinities

Report Date: 2025-09-15

This Is the Kit speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, FRANCE, UNITED STATES. Composition is heavily male (65%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,116 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Mixcloud, Tate Modern, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist This Is the Kit score 0.44% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Tate Modern

Followers:52,054

Engagements:228

Rate:0.4%

Posts:2,315

Avg Likes:223

Avg Comments:7

Avg Views:1,116

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,054 · Engagements 228 · Rate 0.4% Posts 2,315 · Views 1,116 · Avg Likes 223 · Avg Comments 7 · Avg Views 1,116	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 25% 35-44: 22% 45-64: 16%	Largest: 25-34 (34%); next: 18-24 (25%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED KINGDOM (29%) FRANCE (14%) UNITED STATES (14%) BRAZIL (5%) ITALY (4%)	Top regions: UNITED KINGDOM (29%), FRANCE (14%), UNITED STATES (14%)
Platform Engagement	Instagram: 173 avg likes/post · Youtube: 1,116 avg views/post	Best reach: Youtube 1,116 avg views; best engagement: Instagram 173 avg likes

Top Brand Affinities

MOOG

Score: 37.20

Mixcloud

Score: 21.33

Tate Modern

Score: 20.73

Akg

Score: 17.42

Waitrose

Score: 16.36

Ableton

Score: 14.25

Pro Tools

Score: 11.07

Kickstarter

Score: 10.48

Sainsbury's

Score: 10.18

Sennheiser

Score: 9.33

Amazon Music

Score: 8.43

Vauxhall

Score: 8.30

Brand	Category	Score
MOOG		37.20
Mixcloud		21.33
Tate Modern		20.73
Akg		17.42
Waitrose		16.36
Ableton		14.25
Pro Tools		11.07
Kickstarter		10.48
Sainsbury's		10.18
Sennheiser		9.33
Amazon Music		8.43
Vauxhall		8.30
Spotify Music		7.99
BBC		7.12
Rapha		6.47
Guinness		5.71
Holden		5.43
Tesco		4.89
Kodak		4.78
Polaroid		4.47
SoundCloud		4.42
Showtime		4.17
Emporium		3.99
Hurley		3.95
Lush		3.84
Leica		3.55
Airbnb		3.51
Dr. Martens		3.42
Heinz		3.30
Lollapalooza		3.25
Fujifilm		3.19
Olympus		3.14
Paramount Pictures		2.99
Mulberry		2.93
Aperol		2.80
Columbia Pictures		2.71
Warner Bros		2.70
Beats Electronics		2.57
Tinder		2.57
Citroen		2.53
NBC		2.50
Garnier		2.40
Preloved		2.25
Snoopy And The Peanuts Gang		2.18
Sunnies Studios		2.10
Etsy		2.07
The Olympic Games		1.97
Coachella		1.95
Lego		1.90
Cadillac		1.77