Thirsty Merc

Thirsty Merc — pop artist from AU.

Australian indie rock quartet Thirsty Merc formed in Sydney in 2002 -- singer/guitarist Rai Thistlethwayte, lead guitarist Matt Baker, bassist Phil Stack, and…

Influence: 48.63% Fanbase: 30.11% Trending: 57.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 95.91% • Very Strong

As of 2025-09-11

27,380

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 10:03:07 UTC

Genres

poppopaustralian poprockaustralian rockrockalternative rockpop rock

Biography

Australian indie rock quartet Thirsty Merc formed in Sydney in 2002 -- singer/guitarist Rai Thistlethwayte, lead guitarist Matt Baker, bassist Phil Stack, and drummer Karl Robertson co-founded the original lineup, which in 2003 issued its debut EP, First Work, notching the hit singles "Wasting Time" and "Emancipate Myself." Thirsty Merc's self-titled full-length followed in 2004, cracking the Top 20 on the Aussie LP charts and generating the hits "My Completeness" and "Someday, Someway." Despite the record's success, Baker resigned from the lineup soon after its release and the remaining trio recruited ex-Midnight Swim guitarist Sean Carey as his replacement. In mid-2005 Thirsty Merc issued an expanded edition of the album, scoring a minor hit with the additional cut "When the Weather Is Fine." ~ Jason Ankeny

Top Brand Affinities

Report Date: 2025-09-11

Thirsty Merc is a clear fit for 18-24 & 25-34 audiences with strength across AUSTRALIA, UNITED STATES, UNITED KINGDOM. The audience is heavily male (62%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (59,787 avg views per post); Youtube builds the community layer. Affinity data highlights Virgin Australia, Myer, Bec & Bridge, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thirsty Merc score 2.10% — Strong bucket.

Brand: Virgin AustraliaBrand: MyerBrand: Bec & Bridge

Followers:27,380

Engagements:576

Rate:2.1%

Posts:478

Avg Likes:518

Avg Comments:63

Avg Views:59,787

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,380 · Engagements 576 · Rate 2.1% Posts 478 · Views 59,787 · Avg Likes 518 · Avg Comments 63 · Avg Views 59,787	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 35% 35-44: 12% 45-64: 7%	Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	AUSTRALIA (56%) UNITED STATES (8%) UNITED KINGDOM (6%) BRAZIL (3%) NEW ZEALAND (3%)	Top regions: AUSTRALIA (56%), UNITED STATES (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 187 avg likes/post · Youtube: 59,787 avg views/post	Best reach: Youtube 59,787 avg views; best engagement: Youtube 331 avg likes

Top Brand Affinities

Virgin Australia

Score: 95.91

Myer

Score: 75.83

Bec & Bridge

Score: 62.10

Vegemite

Score: 60.94

Telstra

Score: 56.88

Qantas

Score: 54.77

Priceline Pharmacy

Score: 53.01

Coles

Score: 52.66

Kmart

Score: 40.02

Woolworths

Score: 36.21

Holden

Score: 18.75

Sennheiser

Score: 17.00

Brand	Category	Score
Virgin Australia		95.91
Myer		75.83
Bec & Bridge		62.10
Vegemite		60.94
Telstra		56.88
Qantas		54.77
Priceline Pharmacy		53.01
Coles		52.66
Kmart		40.02
Woolworths		36.21
Holden		18.75
Sennheiser		17.00
Akg		14.34
Pro Tools		12.30
Sunnies Studios		10.88
Amazon Music		9.32
New Line Cinema		8.37
Thermomix		7.18
Billabong		6.71
BALMAIN		5.67
Cadbury		5.63
Ableton		5.39
ABC		5.02
NBC		4.95
boohoo		4.81
Spotify Music		4.64
Geocaching		4.63
ALDI		4.63
Showtime		4.18
Emporium		4.12
Paramount Pictures		3.58
Lindt		3.56
UberEATS		3.53
McLaren		3.44
Tinder		3.43
Aperol		3.29
Lush		3.22
Jack Daniels		2.69
Guinness		2.62
Martini		2.61
The Olympic Games		2.59
Baileys		2.56
Dr. Martens		2.50
Babybump		2.49
Polaroid		2.46
ASOS		2.40
Airbnb		2.28
Tiffany		2.07
Beats Electronics		2.06
Coachella		2.00

Official Profiles

Artist: Thirsty Merc

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-08 02:00 UTC	Thirsty Merc	The Gov	Adelaide, Australia	tickets.oztix.com.au
2025-12-13 03:15 UTC	Thirsty Merc	The Astor Theatre	Perth, Australia	ticketekau.pxf.io
2025-12-14 04:00 UTC	Thirsty Merc	South West Blues Club at Burlington Hotel	Bunbury, Australia	tickets.oztix.com.au
2025-12-15 02:00 UTC	Thirsty Merc	Tambrey Tavern	Karratha, Australia	tickets.oztix.com.au
2025-12-28 04:00 UTC	Thirsty Merc	The Coolangatta Hotel	Gold Coast City, Australia	tickets.oztix.com.au
2025-12-30 03:00 UTC	Thirsty Merc	Nambucca Heads RSL Club	Nambucca Valley Council, Australia	tickets.oztix.com.au
2026-01-03 03:00 UTC	Thirsty Merc	The Hoey Moey	Coffs Harbour, Australia	tickets.oztix.com.au