Third Party

Third Party — electronic artist from GB.

Moving away from city life to the English countryside to reside in a wooden lodge for a month with no social media or technological distractions, ‘Take Me…

Influence: 53.46% Fanbase: 34.38% Trending: 63.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

46,823

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 18:56:49 UTC

Genres

electronicedmelectro housepop danceprogressive houseprogressive electro housesky roomelectronicdance

Biography

Moving away from city life to the English countryside to reside in a wooden lodge for a month with no social media or technological distractions, ‘Take Me Away’ represents Jonnie Macaire and Harry Bass (aka Third Party)’s search for that midas creative touch following a whirlwind career period which saw the duo rack up over 70 million Spotify streams on debut album ‘HOPE’, and follow-up ‘TOGETHER’, in the space of a hectic two-year span. This track marks Third Partys first original release since early 2019 and follows their widely acclaimed remix of Armin van Buuren’s ‘All Comes Down’ last month. ’Take Me Away’ is sure to instantly cement a reputation as a new fan’s favourite…

Top Brand Affinities

Report Date: 2025-09-08

Third Party is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, INDIA, BRAZIL. The audience is heavily male (89%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (8,293 avg views per post); Tiktok builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Third Party score 2.47% — Strong bucket.

Followers:46,823

Engagements:1,158

Rate:2.5%

Posts:162

Avg Likes:1,019

Avg Comments:53

Avg Views:14,575

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,823 · Engagements 1,158 · Rate 2.5% Posts 162 · Views 14,575 · Avg Likes 1,019 · Avg Comments 53 · Avg Views 14,575	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 35-44: 6% 13-17: 5%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (8%) INDIA (8%) BRAZIL (7%) MEXICO (6%) PERU (5%)	Top regions: UNITED STATES (8%), INDIA (8%), BRAZIL (7%)
Platform Engagement	Tiktok: 8,293 avg views/post · Youtube: 6,282 avg views/post	Best reach: Tiktok 8,293 avg views; best engagement: Tiktok 633 avg likes