These New Puritans

These New Puritans — pop artist from GB.

Crooked Wing is These New Puritans' long-awaited fifth album—their first in six years. Produced by Bark Psychosis pioneer Graham Sutton and by Jack…

Influence: 51.97% Fanbase: 27.27% Trending: 64.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ann Demeulemeester • 70.65% • Very Strong

As of 2025-09-13

22,130

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 08:06:53 UTC

Genres

popessex indierockgrave waverockalternativenew ravealternativeindie rock

Biography

Crooked Wing is These New Puritans' long-awaited fifth album—their first in six years. Produced by Bark Psychosis pioneer Graham Sutton and by Jack Barnett, and executive produced by George Barnett, it features an unpredictable lineup of collaborators, from Caroline Polachek to veteran jazz bassist Chris Laurence.

The cult duo returns with one of 2025’s boldest and most immersive records, shifting from the brutal to the beautiful. Crooked Wing cements TNP’s status as visionaries—defying genre, rejecting convention, and delivering their most moving, powerful work yet.

Top Brand Affinities

Report Date: 2025-09-13

These New Puritans is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, UNITED KINGDOM, ITALY. The audience is heavily male (69%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,911 avg views per post); Instagram builds the community layer. Affinity data highlights Ann Demeulemeester, MOOG, Loro Piana, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist These New Puritans score 2.78% — Strong bucket.

Brand: Ann DemeulemeesterBrand: MOOGBrand: Loro Piana

Followers:22,130

Engagements:616

Rate:2.8%

Posts:332

Avg Likes:612

Avg Comments:16

Avg Views:2,753

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,130 · Engagements 616 · Rate 2.8% Posts 332 · Views 2,753 · Avg Likes 612 · Avg Comments 16 · Avg Views 2,753	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 35% 35-44: 13% 45-64: 6%	Largest: 25-34 (42%); next: 18-24 (35%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (15%) UNITED KINGDOM (8%) ITALY (7%) FRANCE (5%) BRAZIL (4%)	Top regions: UNITED STATES (15%), UNITED KINGDOM (8%), ITALY (7%)
Platform Engagement	Instagram: 557 avg likes/post · Tiktok: 842 avg views/post · Youtube: 1,911 avg views/post	Best reach: Youtube 1,911 avg views; best engagement: Instagram 557 avg likes

Top Brand Affinities

Ann Demeulemeester

Score: 70.65

MOOG

Score: 34.51

Loro Piana

Score: 34.19

Jil Sander

Score: 27.30

Thom Browne

Score: 24.87

Mixcloud

Score: 24.35

Acne Studios

Score: 22.24

Tate Modern

Score: 21.21

Ermenegildo Zegna

Score: 21.17

Maison Margiela

Score: 17.67

Loewe

Score: 16.27

Fred Perry

Score: 15.53

Brand	Category	Score
Ann Demeulemeester		70.65
MOOG		34.51
Loro Piana		34.19
Jil Sander		27.30
Thom Browne		24.87
Mixcloud		24.35
Acne Studios		22.24
Tate Modern		21.21
Ermenegildo Zegna		21.17
Maison Margiela		17.67
Loewe		16.27
Fred Perry		15.53
Vivienne Westwood		15.49
Eurostar		15.45
Hasselblad		14.95
Jean Paul Gaultier		14.93
Paul Smith		13.88
Ableton		13.72
All Saints		13.37
Bottega Veneta		11.62
Marni		11.60
Alexander McQueen		10.55
Miu Miu		10.42
JACQUEMUS		9.98
KARL LAGERFELD		9.84
Selfridges		9.38
Stella McCartney		8.98
Lanvin		7.41
Vauxhall		7.32
Pro Tools		7.18
Kodak		7.06
Dsquared		6.82
Emporio Armani		5.59
Moncler		5.30
Dr. Martens		5.27
Spotify Music		5.27
Olympus		5.14
Fujifilm		5.10
Max Mara		5.09
Yves Saint Laurent		5.09
Leica		4.93
SoundCloud		4.91
Holden		4.84
Stüssy		4.80
Prada		4.74
Polaroid		4.64
BBC		4.54
BALMAIN		4.40
Warner Bros		4.36
Coach		4.08