Therr Maitz

Therr Maitz — alternative artist from RU.

Therr Maitz (ter 'meɪts) is a Russian indie band, which brings together a mix of trip-hop, acid jazz, breakbeat, house, disco, funk and pop. It was founded…

Influence: 62.15% Fanbase: 52.03% Trending: 67.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sberbank • 42.85% • Very Strong

As of 2025-09-14

1,384,581

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 11:20:31 UTC

Genres

alternativealternative

Biography

Therr Maitz (ter 'meɪts) is a Russian indie band, which brings together a mix of trip-hop, acid jazz, breakbeat, house, disco, funk and pop.

It was founded by musician, producer, and composer Anton Belyaev in 2004.

Since 2011, Therr Maitz has been active in concert and touring, participating in major music festivals, releasing music, and participating in film and television projects.

The group was recognized with the award for Most Popular Russian Music Band at the "Event of the Year" ceremony in 2014. The band was also the best selling act on iTunes Russia and Apple Music Russia in 2015, and received the award for Best Russian Artist at the 2016 MTV Europe Music Awards.

Top Brand Affinities

Report Date: 2025-09-14

Therr Maitz performs best with fans in the 18-24 range, concentrated in RUSSIA, UKRAINE, UNITED STATES. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 9,830 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Sberbank, Aeroflot, JACQUEMUS, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Therr Maitz is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Therr Maitz score 0.21% — Low bucket.

Brand: SberbankBrand: AeroflotBrand: JACQUEMUS

Followers:1,384,581

Engagements:2,884

Rate:0.2%

Posts:2,871

Avg Likes:2,869

Avg Comments:47

Avg Views:12,840

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,384,581 · Engagements 2,884 · Rate 0.2% Posts 2,871 · Views 12,840 · Avg Likes 2,869 · Avg Comments 47 · Avg Views 12,840	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 39% 35-44: 13% 13-17: 4%	Largest: 18-24 (41%); next: 25-34 (39%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	RUSSIA (66%) UKRAINE (6%) UNITED STATES (6%) INDIA (5%) KAZAKHSTAN (5%)	Top regions: RUSSIA (66%), UKRAINE (6%), UNITED STATES (6%)
Platform Engagement	Instagram: 2,570 avg likes/post · Tiktok: 3,010 avg views/post · Youtube: 9,830 avg views/post	Best reach: Youtube 9,830 avg views; best engagement: Instagram 2,570 avg likes

Top Brand Affinities

Sberbank

Score: 42.85

Aeroflot

Score: 22.34

JACQUEMUS

Score: 8.25

Pantone Inc

Score: 2.98

NBC

Score: 2.87

Oriflame

Score: 2.61

FIFA

Score: 2.31

Dolce & Gabbana

Score: 2.01

H&M

Score: 1.77

Lexus

Score: 1.75

Aperol

Score: 1.71

Fujifilm

Score: 1.68

Brand	Category	Score
Sberbank		42.85
Aeroflot		22.34
JACQUEMUS		8.25
Pantone Inc		2.98
NBC		2.87
Oriflame		2.61
FIFA		2.31
Dolce & Gabbana		2.01
H&M		1.77
Lexus		1.75
Aperol		1.71
Fujifilm		1.68
Bershka		1.47
Snapseed		1.33
Balenciaga		1.32
UFC		1.29
Vogue		1.29
Bellagio		1.28
Prada		1.22
Cartier		1.20
Yves Saint Laurent		1.20
New Balance		1.19
Versace		1.18
SWAROVSKI		1.15
musical.ly		1.15
Reebok		1.15
Coca-Cola		1.14
Tesla Motors		1.13
Mercedes-Benz		1.12
Chanel		1.07
Paypal		1.06
Hyundai		0.98
Xiaomi		0.96
SoundCloud		0.90
BMW		0.88
Lamborghini		0.85
Louis Vuitton		0.84
Adobe		0.83
Puma		0.82
Christian Dior		0.80
Zara		0.79
Porsche		0.77
Levi's		0.77
Pandora		0.73
Gucci		0.73
Yamaha		0.72
Red Bull		0.71
National Geographic		0.69
Apple		0.69
HBO		0.68