Theo Von
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
20,312,540
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:20:13 UTC
Genres
Biography
Theo Von cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (82%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 352,500 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Barstool Sports, Bellator MMA, Coors, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,312,540 · Engagements 69,177 · Rate 0.3% Posts 3,727 · Views 572,134 · Avg Likes 61,470 · Avg Comments 1,205 · Avg Views 572,134 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 38% 35-44: 11% 45-64: 5% |
Largest: 18-24 (41%); next: 25-34 (38%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (66%) UNITED KINGDOM (8%) CANADA (6%) AUSTRALIA (5%) IRELAND (2%) |
Top regions: UNITED STATES (66%), UNITED KINGDOM (8%), CANADA (6%) |
| Platform Engagement | Instagram: 25,420 avg likes/post · Tiktok: 352,500 avg views/post · Youtube: 219,634 avg views/post | Best reach: Tiktok 352,500 avg views; best engagement: Tiktok 27,700 avg likes |
Top Brand Affinities
Barstool Sports
Bellator MMA
Coors
Houston Livestock Show and Rodeo
REVOLVE
UFC
Free People
Lululemon Athletica
Bud Light
Publix
Gerber
ESPN
| Brand | Category | Score |
|---|---|---|
| Barstool Sports | 21.47 | |
| Bellator MMA | 15.80 | |
| Coors | 13.14 | |
| Houston Livestock Show and Rodeo | 12.53 | |
| REVOLVE | 12.21 | |
| UFC | 9.65 | |
| Free People | 7.69 | |
| Lululemon Athletica | 7.29 | |
| Bud Light | 7.26 | |
| Publix | 6.95 | |
| Gerber | 6.79 | |
| ESPN | 6.43 | |
| Jameson | 6.25 | |
| Anthropologie | 5.84 | |
| Steve Madden | 5.53 | |
| Gillette | 5.52 | |
| MamaBear | 5.42 | |
| Budweiser | 5.29 | |
| HomeGoods | 5.03 | |
| Comedy Central | 4.94 | |
| NORDSTROM | 4.92 | |
| The Home Depot | 4.92 | |
| Taco Bell | 4.90 | |
| NHL | 4.83 | |
| Margaritaville | 4.79 | |
| Chick-fil-A | 4.73 | |
| Verizon | 4.67 | |
| NFL | 4.56 | |
| Nixon | 4.51 | |
| Gatorade | 4.51 | |
| Ableton | 4.49 | |
| WWE | 4.40 | |
| Busch | 4.30 | |
| OLD NAVY | 4.13 | |
| Lollapalooza | 4.09 | |
| Columbia Pictures | 3.94 | |
| GMC | 3.86 | |
| PetSmart | 3.72 | |
| Coachella | 3.67 | |
| Cadillac | 3.65 | |
| Chrysler | 3.51 | |
| Abercrombie & Fitch | 3.48 | |
| Chipotle Mexican Grill | 3.44 | |
| Carhartt | 3.43 | |
| Fallout | 3.37 | |
| Los Angeles Lakers | 3.27 | |
| Acura | 3.22 | |
| Heinz | 3.21 | |
| Harley-Davidson | 3.16 | |
| Guinness | 3.07 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
