Thelma Plum

Thelma Plum

Country: AU | Gender: female

Influence: 53.20% Fanbase: 33.34% Trending: 63.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 61.30% • Very Strong

As of 2025-09-13

131,436

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 11:07:10 UTC

Genres

popaustralian indieaustralian popalternativealternativeaustralianaustralian indigenous

Biography

Thelma Plum is a Gamilaraay woman, musician and creator. She grew up in Brisbane and spent many of her childhood years on her Grandparents’ farm in Delungra, a small country town in rural New South Wales.

She has been making music her whole life and has told one chapter with her debut album 'Better in Blak;' a story about culture, heritage, love, and pain. With incredible strength, courage and heartbreaking tenderness, her debut album captures so deftly what it’s like to be a young Aboriginal woman in Australia. The album became one of the most successful albums of 2019, nominated for 7 Arias and spawning 3 Platinum and one Gold singles. The title track “Better in Blak” came in the top 10 of the Triple J Hottest 100, the highest result ever for an Indigenous artist at the time, as well as winning the prestigious Vanda and Young “Song of the Year” award.

Far from receding from the public eye, she and her music have been involved in high profile campaigns for White Shirt Day and a number of household brands; for Netflix’s ‘Back To The Outback’ animated feature film (starring Tim Minchin and Eric Bana); press commitments such as recently being the cover artist for In-Style Magazine’s re-launch.

The adventure is always. And there is much more to come, and Thelma looks forward to you buckling up and joining her for the ride!

Thelma Plum Marketing Affinity & Brand Fit Data

Report Date: 2025-09-13

Thelma Plum speaks to 18-24 & 25-34 audiences with measurable traction in AUSTRALIA, UNITED STATES, CANADA. Composition is heavily female (60%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (12,814 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Vegemite, Telstra, Bec & Bridge, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Thelma Plum score 1.46%Moderate bucket.
Brand: VegemiteBrand: TelstraBrand: Bec & Bridge
Followers:131,436
Engagements:1,915
Rate:1.5%
Posts:2,085
Views:18,895
Avg Likes:1,878
Avg Comments:32
Avg Views:18,895

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 131,436 · Engagements 1,915 · Rate 1.5%
Posts 2,085 · Views 18,895 · Avg Likes 1,878 · Avg Comments 32 · Avg Views 18,895
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 33%
35-44: 13%
45-64: 7%
Largest: 18-24 (41%); next: 25-34 (33%)
Gender Split Female: 60%
Male: 40%
Non-binary/Other: 0%
Skews female (60%)
Top Countries AUSTRALIA (68%)
UNITED STATES (10%)
CANADA (3%)
UNITED KINGDOM (3%)
GERMANY (2%)
Top regions: AUSTRALIA (68%), UNITED STATES (10%), CANADA (3%)
Platform Engagement Instagram: 1,526 avg likes/post · Tiktok: 6,081 avg views/post · Youtube: 12,814 avg views/post Best reach: Youtube 12,814 avg views; best engagement: Instagram 1,526 avg likes

Top Brand Affinities

Vegemite
Score: 61.30
Telstra
Score: 56.66
Bec & Bridge
Score: 56.65
Virgin Australia
Score: 50.27
Myer
Score: 47.25
Coles
Score: 46.00
Qantas
Score: 37.00
Kmart
Score: 26.15
Woolworths
Score: 17.64
Afterpay
Score: 17.23
Sunnies Studios
Score: 11.36
New Line Cinema
Score: 11.13
Brand Category Score
Vegemite 61.30
Telstra 56.66
Bec & Bridge 56.65
Virgin Australia 50.27
Myer 47.25
Coles 46.00
Qantas 37.00
Kmart 26.15
Woolworths 17.64
Afterpay 17.23
Sunnies Studios 11.36
New Line Cinema 11.13
Zimmermann 10.20
Billabong 9.23
Ableton 7.39
Holden 6.97
Emporium 6.88
BALMAIN 6.56
Tinder 5.97
ABC 5.64
Showtime 4.94
Lush 4.93
Aperol 4.29
Spotify Music 3.87
Dyson 3.62
McLaren 3.56
Airbnb 3.47
Polaroid 3.41
Coachella 3.33
NARS Cosmetics 2.86
SoundCloud 2.83
Cadbury 2.79
Mulberry 2.72
Geocaching 2.69
Polo Ralph Lauren 2.54
Martini 2.46
The Olympic Games 2.42
ASOS 2.24
Dr. Martens 2.22
Beats Electronics 2.07
Guinness 2.06
Paramount Pictures 2.06
Fenty beauty 2.06
Kodak 1.93
Calvin Klein 1.66
Too Faced Cosmetics 1.54
Vogue 1.50
Chrysler 1.49
HBO 1.48
Levi's 1.42

Official Profiles

Login to view Contact

Login

Artist: Thelma Plum

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Thelma Plum today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-10 22:00 UTC Ocean Sounds Festival 2026 Phillip Island Parkrun Bass Coast Shire, Australia

Trending Artist