THE YELLOW MONKEY
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
170,341
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:02:46 UTC
Genres
Biography
Guitar：HIDEAKI KIKUCHI “EMMA”
Bass：YOICHI HIROSE “HEESEY”
Drums：EIJI KIKUCHI “ANNIE”
吉井和哉、菊地英昭、廣瀬洋一、菊地英二のラインナップで1989年12月から活動。グラムロックをルーツに持つ独自のグラマラスなスタイルで人気を博し、1992年シングル「Romantist Taste」でメジャーデビュー。日本の音楽シーンを代表するロックバンドとなるも、2001年に活動休止、2004年に解散。
2016年に再集結を果たした後も新曲リリースや東京ドーム2DAYS公演を成功させるなど精力的に活動を続け、2019年4月17日に19年ぶり9枚目となるオリジナル・アルバム『9999』をリリース。同作を携え、4月27日より全国アリーナツアーを開催。また、12月28日より結成30周年を記念したキャリア初となる東名阪ドームツアーを開催。
THE YELLOW MONKEY keeps 25-34 & 18-24 audiences engaged throughout JAPAN, INDONESIA, UNITED STATES. The composition is heavily male (63%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 3,340,966 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Isetan, Anna Sui, Vivienne Westwood supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 170,341 · Engagements 22,646 · Rate 13.3% Posts 297 · Views 3,340,966 · Avg Likes 22,115 · Avg Comments 692 · Avg Views 3,340,966 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 36% 35-44: 15% 13-17: 6% |
Largest: 25-34 (39%); next: 18-24 (36%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
JAPAN (84%) INDONESIA (3%) UNITED STATES (2%) BRAZIL (1%) THAILAND (1%) |
Top regions: JAPAN (84%), INDONESIA (3%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 9,363 avg likes/post · Youtube: 3,340,966 avg views/post | Best reach: Youtube 3,340,966 avg views; best engagement: Youtube 12,752 avg likes |
Top Brand Affinities
Isetan
Anna Sui
Vivienne Westwood
Snoopy And The Peanuts Gang
L'Occitane
Paul Smith
UNIQLO
Gundam
Shiseido
Four Seasons
Dr. Martens
Shake Shack
| Brand | Category | Score |
|---|---|---|
| Isetan | 38.67 | |
| Anna Sui | 30.49 | |
| Vivienne Westwood | 15.19 | |
| Snoopy And The Peanuts Gang | 10.05 | |
| L'Occitane | 9.53 | |
| Paul Smith | 8.91 | |
| UNIQLO | 8.24 | |
| Gundam | 6.30 | |
| Shiseido | 6.10 | |
| Four Seasons | 5.87 | |
| Dr. Martens | 5.12 | |
| Shake Shack | 4.94 | |
| Panasonic | 4.57 | |
| Pokemon | 4.06 | |
| The North Face | 3.69 | |
| IKEA | 3.59 | |
| UberEATS | 3.55 | |
| Olympus | 3.30 | |
| Costco | 3.17 | |
| Hermès | 2.91 | |
| Amazon | 2.88 | |
| New Balance | 2.82 | |
| Tiffany | 2.77 | |
| Bulgari | 2.70 | |
| ASICS | 2.65 | |
| Star Wars | 2.47 | |
| Converse | 2.38 | |
| Chanel | 2.35 | |
| GAP | 2.29 | |
| Montblanc | 2.15 | |
| Reebok | 2.12 | |
| Lego | 1.82 | |
| Yves Saint Laurent | 1.69 | |
| Lush | 1.64 | |
| Christian Dior | 1.61 | |
| Starbucks | 1.56 | |
| Tiffany & Co | 1.51 | |
| Mazda | 1.49 | |
| Pokemon Go | 1.47 | |
| Apple | 1.45 | |
| Nintendo | 1.42 | |
| GIVENCHY | 1.41 | |
| Sony | 1.39 | |
| KFC | 1.37 | |
| Heineken | 1.36 | |
| Vans | 1.36 | |
| Suzuki | 1.35 | |
| Zara | 1.19 | |
| Puma | 1.17 | |
| Yamaha | 1.17 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
