The Wrecks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
246,751
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 08:02:00 UTC
Genres
Biography
The Wrecks maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The audience leans heavily female (59%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 11,200 avg views per post; Instagram functions as the community touchpoint. Affinity with Arctic Fox hair Color, Live Nation, Hot Topic makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 246,751 · Engagements 5,407 · Rate 2.2% Posts 1,062 · Views 14,560 · Avg Likes 5,246 · Avg Comments 213 · Avg Views 14,560 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 9% 35-44: 5% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (60%) CANADA (6%) UNITED KINGDOM (6%) BRAZIL (3%) AUSTRALIA (3%) |
Top regions: UNITED STATES (60%), CANADA (6%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 3,082 avg likes/post · Tiktok: 11,200 avg views/post · Youtube: 3,360 avg views/post | Best reach: Tiktok 11,200 avg views; best engagement: Instagram 3,082 avg likes |
Top Brand Affinities
Arctic Fox hair Color
Live Nation
Hot Topic
Lollapalooza
Verizon
Taco Bell
RedBubble
Showtime
iHeartRadio Music Awards
Coors
Busch
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Arctic Fox hair Color | 32.23 | |
| Live Nation | 28.91 | |
| Hot Topic | 14.48 | |
| Lollapalooza | 11.19 | |
| Verizon | 9.43 | |
| Taco Bell | 7.35 | |
| RedBubble | 6.71 | |
| Showtime | 5.97 | |
| iHeartRadio Music Awards | 5.88 | |
| Coors | 5.76 | |
| Busch | 5.59 | |
| Margaritaville | 5.52 | |
| Chick-fil-A | 5.29 | |
| Heinz | 5.24 | |
| Walgreens | 5.24 | |
| American Eagle | 5.03 | |
| Coachella | 5.01 | |
| Urban Outfitters | 4.79 | |
| Steve Madden | 4.79 | |
| Paramount Pictures | 4.77 | |
| Chrysler | 4.72 | |
| Gillette | 4.28 | |
| Spotify Music | 4.07 | |
| Polaroid | 3.70 | |
| Dr. Martens | 3.67 | |
| Target | 3.56 | |
| Amway | 3.56 | |
| OLD NAVY | 3.36 | |
| Walmart | 3.30 | |
| Tinder | 3.25 | |
| Vans | 3.22 | |
| Nickelodeon | 3.21 | |
| Chipotle Mexican Grill | 2.96 | |
| Columbia Pictures | 2.94 | |
| Prismacolor | 2.93 | |
| Monster Beverage | 2.92 | |
| Forever 21 | 2.92 | |
| MTV | 2.91 | |
| PetSmart | 2.89 | |
| Philips | 2.85 | |
| Walt Disney | 2.70 | |
| Cadillac | 2.67 | |
| NHL | 2.65 | |
| Pepsi | 2.56 | |
| CBS Television Studios | 2.48 | |
| Too Faced Cosmetics | 2.48 | |
| Kylie Cosmetics | 2.41 | |
| Budweiser | 2.37 | |
| Universal | 2.30 | |
| Tarte Cosmetics | 2.27 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
