The Word Alive
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
274,056
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:32 UTC
Genres
Biography
Follow us on TIKTOK @thewordaliveband
Show you're one of us, join us on PATREON.COM/THEWORDALIVE
OFFICIAL WEBSITE FOR MERCH, TICKETS, VIP & MORE: WEARETHEWORDALIVE.COM
The Word Alive indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is heavily male (67%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 2,507 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Impericon, Hot Topic, Ampeg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Word Alive when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 274,056 · Engagements 5,730 · Rate 2.1% Posts 519 · Views 4,523 · Avg Likes 5,704 · Avg Comments 75 · Avg Views 4,523 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 28% 13-17: 5% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (28%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (9%) MEXICO (5%) UNITED KINGDOM (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (32%), BRAZIL (9%), MEXICO (5%) |
| Platform Engagement | Instagram: 5,433 avg likes/post · Tiktok: 2,507 avg views/post · Youtube: 2,016 avg views/post | Best reach: Tiktok 2,507 avg views; best engagement: Instagram 5,433 avg likes |
Top Brand Affinities
Impericon
Hot Topic
Ampeg
Arctic Fox hair Color
Live Nation
Sennheiser
Marshall
Pro Tools
Amazon Music
Borderlands
Lime Crime
Monster Beverage
| Brand | Category | Score |
|---|---|---|
| Impericon | 138.75 | |
| Hot Topic | 25.09 | |
| Ampeg | 23.06 | |
| Arctic Fox hair Color | 22.48 | |
| Live Nation | 20.95 | |
| Sennheiser | 18.44 | |
| Marshall | 13.42 | |
| Pro Tools | 12.07 | |
| Amazon Music | 9.91 | |
| Borderlands | 9.19 | |
| Lime Crime | 8.55 | |
| Monster Beverage | 8.32 | |
| Fallout | 7.60 | |
| Taco Bell | 6.99 | |
| Vapelyfe | 6.65 | |
| TOMS | 6.55 | |
| Ableton | 6.25 | |
| Bud Light | 6.13 | |
| Vans | 6.09 | |
| NHL | 5.24 | |
| Final Fantasy | 5.22 | |
| AMC | 5.02 | |
| Pokemon Go | 4.54 | |
| Bethesda Softworks | 4.36 | |
| Spotify Music | 4.34 | |
| Resident Evil | 4.34 | |
| Jack Daniels | 4.34 | |
| Verizon | 4.25 | |
| Mortal Kombat | 4.03 | |
| Carhartt | 3.94 | |
| Dunkin' Donuts | 3.64 | |
| Columbia Pictures | 3.58 | |
| Comedy Central | 3.54 | |
| League of Legends | 3.41 | |
| Dr. Martens | 3.32 | |
| Star Wars | 3.31 | |
| Xbox | 3.27 | |
| Nickelodeon | 3.21 | |
| The Witcher | 3.19 | |
| PlayStation | 3.10 | |
| Pokemon | 3.07 | |
| WWE | 2.89 | |
| Budweiser | 2.86 | |
| Urban Decay Cosmetics | 2.84 | |
| SoundCloud | 2.79 | |
| Nintendo | 2.76 | |
| Activision Blizzard | 2.76 | |
| Urban Outfitters | 2.69 | |
| Chrysler | 2.68 | |
| Walmart | 2.61 |
Official Profiles
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LoginArtist: The Word Alive
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | The Word Alive, Caskets | Poppodium 013 | Tilburg, Netherlands | |
| 2025-12-10 03:00 UTC | The Word Alive, Caskets | Kavka | Antwerp, Belgium | |
| 2025-12-11 03:00 UTC | The Word Alive, Caskets | Alhambra | Paris, France | |
| 2025-12-13 03:00 UTC | The Word Alive, Caskets | Stylus | Leeds, United Kingdom | |
| 2025-12-14 03:00 UTC | The Word Alive, Caskets | Cathouse Rock Club | Glasgow, United Kingdom | |
| 2025-12-15 03:00 UTC | The Word Alive, Caskets | XOYO Birmingham | Birmingham, United Kingdom | |
| 2025-12-17 03:30 UTC | The Word Alive, Caskets | The Adrian Flux Waterfront | Norwich, United Kingdom | |
| 2025-12-17 03:30 UTC | The Word Alive, Caskets | the Waterfront | Norwich, United Kingdom | |
| 2025-12-18 03:00 UTC | The Word Alive, Caskets | Electric Ballroom | London, United Kingdom | |
| 2025-12-19 03:00 UTC | The Word Alive, Caskets | The Fleece | Bristol, United Kingdom |
