The Wood Brothers

The Wood Brothers

Country: US

Influence: 59.65% Fanbase: 43.23% Trending: 67.86% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 38.57% • Very Strong

As of 2025-09-09

119,907

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:31 UTC

Genres

r&b, funk & soulfunkcountryprogressive bluegrassrockroots rockjam bandblues rockamericannew americanadeep new americanabluesstomp and holler

Biography

Dubbed "masters of soulful folk" by Paste, The Wood Brothers formed after brothers Chris and Oliver Wood pursued separate musical careers for 15 years. Chris already had legions of devoted fans for his incomparable work as one-third of Medeski Martin & Wood, while Oliver toured with Tinsley Ellis before releasing a half-dozen albums with his band King Johnson. With drummer Jano Rix added as a permanent third member, it's become quite clear that The Wood Brothers is indeed the main act.

Blue Note released their debut ‘Ways Not To Lose’ in 2006 and ‘Loaded’ 2008. The band moved to Zac Brown’s Southern Ground Artists for ‘Smoke Ring Halo’ with ‘The Muse’ to follow in 2013. After relocating to Nashville, The Wood Brothers released ‘Paradise’ in 2015 recorded at Dan Auerbach’s Easy Eye studio. In 2016, the band returned to Levon Helm's famed Woodstock Barn and recorded 'Live At The Barn' which captured their sold-out performance and showcased the kind of singularly eclectic and electrifying performance style that's earned them devoted legions of fans around the world.

On February 2nd, 2018, The Wood Brothers released their 6th album, 'One Drop of Truth.' “It’s the freest album we’ve done, the most independent album we’ve done, and was the most fun we’ve ever had making a record,” says Oliver Wood. The end result is undeniably The Wood Brothers’ most dynamic recording to date and was recognized as such when it received a Grammy Award nomination for “Best Americana Album.”

The Wood Brothers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Wood Brothers converts attention from 25-34 & 35-44 audiences across UNITED STATES, CANADA, BRAZIL. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,341 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, MOOG, Live Nation underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Wood Brothers score 0.40%Low bucket.
Brand: AmpegBrand: MOOGBrand: Live Nation
Followers:119,907
Engagements:477
Rate:0.4%
Posts:1,544
Views:1,341
Avg Likes:475
Avg Comments:13
Avg Views:1,341

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 119,907 · Engagements 477 · Rate 0.4%
Posts 1,544 · Views 1,341 · Avg Likes 475 · Avg Comments 13 · Avg Views 1,341
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
35-44: 24%
45-64: 21%
18-24: 18%
Largest: 25-34 (35%); next: 35-44 (24%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED STATES (68%)
CANADA (4%)
BRAZIL (4%)
UNITED KINGDOM (4%)
FRANCE (2%)
Top regions: UNITED STATES (68%), CANADA (4%), BRAZIL (4%)
Platform Engagement Instagram: 429 avg likes/post · Youtube: 1,341 avg views/post Best reach: Youtube 1,341 avg views; best engagement: Instagram 429 avg likes

Top Brand Affinities

Ampeg
Score: 38.57
MOOG
Score: 29.43
Live Nation
Score: 21.57
Akg
Score: 15.84
Amazon Music
Score: 13.69
Coors
Score: 13.59
Pro Tools
Score: 11.00
Kickstarter
Score: 10.16
Verizon
Score: 10.08
Sennheiser
Score: 9.18
Pacific Northwest Wonderland
Score: 7.57
Kroger
Score: 6.87
Brand Category Score
Ampeg 38.57
MOOG 29.43
Live Nation 21.57
Akg 15.84
Amazon Music 13.69
Coors 13.59
Pro Tools 11.00
Kickstarter 10.16
Verizon 10.08
Sennheiser 9.18
Pacific Northwest Wonderland 7.57
Kroger 6.87
Paramount Pictures 6.78
Jameson 6.63
Spotify Music 6.42
Ableton 6.42
Pilsner Urquell 6.34
Gillette 5.58
Publix 5.57
Bud Light 5.19
Margaritaville 4.97
Busch 4.97
Heinz 4.68
Cadillac 4.12
Mulberry 4.12
iHeartRadio Music Awards 3.95
Airbnb 3.95
NBC 3.94
Carhartt 3.86
Columbia Pictures 3.85
Holden 3.68
Showtime 3.49
Budweiser 3.36
Emporium 3.35
Guinness 3.31
Comedy Central 3.06
Lollapalooza 2.82
Philips 2.78
Sunnies Studios 2.71
Coachella 2.71
Chipotle Mexican Grill 2.57
Paypal 2.55
NHL 2.54
Activision Blizzard 2.49
Pixar 2.36
Polaroid 2.34
SoundCloud 2.25
Subaru 2.24
Oakley 2.23
Nickelodeon 2.20

Official Profiles

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Artist: The Wood Brothers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC The Wood Brothers, The Wildmans Roxian Theatre Presented By Citizens McKees Rocks, United States
2025-12-11 03:00 UTC The Wood Brothers, The Wildmans Brooklyn Paramount New York, United States
2025-12-13 03:30 UTC The Wood Brothers, The Wildmans State Theatre Portland, United States
2025-12-14 03:00 UTC The Wood Brothers Lebanon Opera House Lebanon, United States
2026-02-08 03:00 UTC Jam Cruise 2026 MSC Divina Miami, United States

Trending Artist