The Wood Brothers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
119,907
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:31 UTC
Genres
Biography
Blue Note released their debut ‘Ways Not To Lose’ in 2006 and ‘Loaded’ 2008. The band moved to Zac Brown’s Southern Ground Artists for ‘Smoke Ring Halo’ with ‘The Muse’ to follow in 2013. After relocating to Nashville, The Wood Brothers released ‘Paradise’ in 2015 recorded at Dan Auerbach’s Easy Eye studio. In 2016, the band returned to Levon Helm's famed Woodstock Barn and recorded 'Live At The Barn' which captured their sold-out performance and showcased the kind of singularly eclectic and electrifying performance style that's earned them devoted legions of fans around the world.
On February 2nd, 2018, The Wood Brothers released their 6th album, 'One Drop of Truth.' “It’s the freest album we’ve done, the most independent album we’ve done, and was the most fun we’ve ever had making a record,” says Oliver Wood. The end result is undeniably The Wood Brothers’ most dynamic recording to date and was recognized as such when it received a Grammy Award nomination for “Best Americana Album.”
The Wood Brothers converts attention from 25-34 & 35-44 audiences across UNITED STATES, CANADA, BRAZIL. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,341 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, MOOG, Live Nation underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 119,907 · Engagements 477 · Rate 0.4% Posts 1,544 · Views 1,341 · Avg Likes 475 · Avg Comments 13 · Avg Views 1,341 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 24% 45-64: 21% 18-24: 18% |
Largest: 25-34 (35%); next: 35-44 (24%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (68%) CANADA (4%) BRAZIL (4%) UNITED KINGDOM (4%) FRANCE (2%) |
Top regions: UNITED STATES (68%), CANADA (4%), BRAZIL (4%) |
| Platform Engagement | Instagram: 429 avg likes/post · Youtube: 1,341 avg views/post | Best reach: Youtube 1,341 avg views; best engagement: Instagram 429 avg likes |
Top Brand Affinities
Ampeg
MOOG
Live Nation
Akg
Amazon Music
Coors
Pro Tools
Kickstarter
Verizon
Sennheiser
Pacific Northwest Wonderland
Kroger
| Brand | Category | Score |
|---|---|---|
| Ampeg | 38.57 | |
| MOOG | 29.43 | |
| Live Nation | 21.57 | |
| Akg | 15.84 | |
| Amazon Music | 13.69 | |
| Coors | 13.59 | |
| Pro Tools | 11.00 | |
| Kickstarter | 10.16 | |
| Verizon | 10.08 | |
| Sennheiser | 9.18 | |
| Pacific Northwest Wonderland | 7.57 | |
| Kroger | 6.87 | |
| Paramount Pictures | 6.78 | |
| Jameson | 6.63 | |
| Spotify Music | 6.42 | |
| Ableton | 6.42 | |
| Pilsner Urquell | 6.34 | |
| Gillette | 5.58 | |
| Publix | 5.57 | |
| Bud Light | 5.19 | |
| Margaritaville | 4.97 | |
| Busch | 4.97 | |
| Heinz | 4.68 | |
| Cadillac | 4.12 | |
| Mulberry | 4.12 | |
| iHeartRadio Music Awards | 3.95 | |
| Airbnb | 3.95 | |
| NBC | 3.94 | |
| Carhartt | 3.86 | |
| Columbia Pictures | 3.85 | |
| Holden | 3.68 | |
| Showtime | 3.49 | |
| Budweiser | 3.36 | |
| Emporium | 3.35 | |
| Guinness | 3.31 | |
| Comedy Central | 3.06 | |
| Lollapalooza | 2.82 | |
| Philips | 2.78 | |
| Sunnies Studios | 2.71 | |
| Coachella | 2.71 | |
| Chipotle Mexican Grill | 2.57 | |
| Paypal | 2.55 | |
| NHL | 2.54 | |
| Activision Blizzard | 2.49 | |
| Pixar | 2.36 | |
| Polaroid | 2.34 | |
| SoundCloud | 2.25 | |
| Subaru | 2.24 | |
| Oakley | 2.23 | |
| Nickelodeon | 2.20 |
Official Profiles
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LoginArtist: The Wood Brothers
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | The Wood Brothers, The Wildmans | Roxian Theatre Presented By Citizens | McKees Rocks, United States | |
| 2025-12-11 03:00 UTC | The Wood Brothers, The Wildmans | Brooklyn Paramount | New York, United States | |
| 2025-12-13 03:30 UTC | The Wood Brothers, The Wildmans | State Theatre | Portland, United States | |
| 2025-12-14 03:00 UTC | The Wood Brothers | Lebanon Opera House | Lebanon, United States | |
| 2026-02-08 03:00 UTC | Jam Cruise 2026 | MSC Divina | Miami, United States | — |















