The Wilder Blue
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
56,448
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 11:31:03 UTC
Genres
Biography
The Wilder Blue began in 2019 when Zane Williams, already a seasoned troubadour with seven solo albums under his belt, pulled together a select group of multi-talented musicians from the Texas music scene. Their debut album Hill Country (2020) and its follow-up The Wilder Blue (2022) garnered comparisons to early Eagles and 80’s-era Alabama by interweaving five-part harmonies with bluegrassy arrangements of folk-rock and country songs.
For their newest release Super Natural in the fall of 2023, the band enlisted Grammy-nominated Brent Cobb to produce the album and perform on the title track, a song he and the band co-wrote in the studio. Brent’s groovy, vintage sensibilities proved a natural fit for a band with influences as diverse as Little Feat, Del McCoury, and Robert Earl Keen. A cover of the Eagle’s classic “Seven Bridges Road” also features band admirer Luke Combs, who has added The Wilder Blue to his 2024 stadium tour lineup.
www.TheWilderBlue.com
The Wilder Blue is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, CANADA, BRAZIL. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,372 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Houston Livestock Show and Rodeo, Ariat, Miller Lite points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,448 · Engagements 701 · Rate 1.2% Posts 757 · Views 2,372 · Avg Likes 695 · Avg Comments 25 · Avg Views 2,372 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 35-44: 24% 18-24: 24% 45-64: 18% |
Largest: 25-34 (30%); next: 35-44 (24%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (84%) CANADA (3%) BRAZIL (2%) MEXICO (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (84%), CANADA (3%), BRAZIL (2%) |
| Platform Engagement | Instagram: 592 avg likes/post · Youtube: 2,372 avg views/post | Best reach: Youtube 2,372 avg views; best engagement: Instagram 592 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Ariat
Miller Lite
Live Nation
Coors
Barstool Sports
Dr Pepper
Amazon Music
Stihl
Titleist
Bud Light
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 52.05 | |
| Ariat | 47.15 | |
| Miller Lite | 35.50 | |
| Live Nation | 23.13 | |
| Coors | 16.22 | |
| Barstool Sports | 14.96 | |
| Dr Pepper | 13.93 | |
| Amazon Music | 13.65 | |
| Stihl | 9.81 | |
| Titleist | 8.78 | |
| Bud Light | 8.74 | |
| Margaritaville | 8.70 | |
| Pro Tools | 8.65 | |
| Kroger | 7.71 | |
| Pacific Northwest Wonderland | 7.18 | |
| Carhartt | 7.02 | |
| The Home Depot | 6.62 | |
| Verizon | 5.86 | |
| iHeartRadio Music Awards | 5.71 | |
| Chick-fil-A | 5.70 | |
| Cadillac | 5.63 | |
| ESPN | 5.49 | |
| Spotify Music | 5.35 | |
| Busch | 5.20 | |
| Free People | 5.19 | |
| Gillette | 4.84 | |
| NBC | 4.82 | |
| American Eagle | 4.57 | |
| FedEx | 4.49 | |
| Paramount Pictures | 4.27 | |
| GMC | 3.97 | |
| Taco Bell | 3.84 | |
| Budweiser | 3.76 | |
| Hurley | 3.76 | |
| Walmart | 3.71 | |
| Heinz | 3.62 | |
| Harley-Davidson | 3.42 | |
| Emporium | 3.36 | |
| Gatorade | 3.32 | |
| Chevrolet | 3.26 | |
| Lululemon Athletica | 3.24 | |
| Jeep | 3.07 | |
| Target | 3.02 | |
| Columbia Pictures | 2.98 | |
| Jack Daniels | 2.84 | |
| WWE | 2.81 | |
| Oakley | 2.62 | |
| NFL | 2.59 | |
| Guinness | 2.57 | |
| Ford | 2.55 |
Official Profiles
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LoginArtist: The Wilder Blue
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Mike and The Moonpies, The Wilder Blue | HiCo Hall | Hico, United States | |
| 2025-12-20 03:00 UTC | Mike and The Moonpies, The Wilder Blue | Stable Hall | San Antonio, United States | |
| 2025-12-21 03:00 UTC | Mike and The Moonpies, The Wilder Blue, Silverada | Longhorn Ballroom | Dallas, United States | |
| 2026-01-07 03:00 UTC | Steamboat Music Fest 2026 | Steamboat Springs CO Condos | Steamboat Springs, United States | — |
