The Wiggles
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,100,000
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-31 06:14:24 UTC
Genres
Biography
Playing feel-good rock and R&B music proved successful for the Cockroaches; they even scored a Top Ten hit during their more than a decade together. When the band broke up in 1991, bandmembers Tony Field and Jeff Fatt decided to form a children's band that would prove far more successful than anything they had previously experienced. Calling themselves the Wiggles, Field and Fatt joined forces with Murray Cook (bass) and Greg Page (vocals). All four were qualified preschool teachers from Macquarie University in Sydney. Children immediately took to their playful songs, simple dances, and such characters as Dorothy the Dinosaur, Henry the Octopus, Captain Feathersword, and Wags the Dog.
Released by ABC Music with distribution by EMI, their debut album, The Wiggles, sold nearly 100,000 copies during its first year on the market. Follow-up albums such as Here Comes a Song (1992), Yummy Yummy (1993), and Wiggly Wiggly Christmas (1996) achieved similar success. In the mid-'90s, the Wiggles began a long stream of Australian Record Industry Association (ARIA) Awards and nominations for Best Children's Album. Videos such as Wiggle Time (1993) and Big Red Car (1995) achieved double-platinum status. With the release of The Wiggle Dance in 1997, the Wiggles had sold almost one million videos and their two books, Let's Wiggle and Dorothy the Dinosaur's Picture Book, were published in multiple editions. The year 1997 also saw the Wiggles appear in their first film, The Wiggles Movie.
The group's popularity grew even larger during the 2000s, with both the Disney Channel and ABC carrying their television show. In 2006, after undergoing a double-hernia operation, Page temporarily retired from the Wiggles and was replaced by Sam Moran. The latter part of the decade saw even more growth for the group's brand with expansions into Wiggles-themed sections in amusement parks and a partnership with the PBS Kids Sprout network. The group also took home a bevy of ARIA Awards during this period for albums such as 2007's Pop Go the Wiggles! and 2011's Ukulele Baby! Also in 2011, they were inducted into the ARIA Hall of Fame, and ABC Music released Rewiggled: A Tribute to the Wiggles, which featured favorite Wiggles songs performed by acts including singer/songwriter Sarah Blasko and indie pop band Architecture in Helsinki.
In 2012, the Wiggles announced it would be the last year of touring for founding members Cook, Fatt, and Page. However, the ensemble continued after a farewell tour, with Field remaining alongside new members Lachlan Gillespie, Simon Pryce, and the first female Wiggle, Emma Watkins. The Wiggles 2.0 were an instant success, releasing a string of award-winning specials and albums, including Taking Off (2013), Rock & Roll Preschool (2015), and Wiggle Town (2016). In February 2017, they returned with Wiggles Nursery Rhymes, featuring reworked versions of classic children's nursery songs. Nursery Rhymes 2 followed in March 2018 and reached the Top Three of the Australian albums chart. ~ Brendan Swift & Marcy Donelson
The Wiggles reliably reaches 18-24 & 25-34 audiences in UNITED STATES, AUSTRALIA, UNITED KINGDOM. The base is heavily female (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (71,950 avg views per post); Tiktok layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,100,000 · Engagements 4,062 · Rate 0.4% Posts 690 · Views 71,950 · Avg Likes 2,940 · Avg Comments 70 · Avg Views 71,950 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 26% 13-17: 9% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (26%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (38%) AUSTRALIA (32%) UNITED KINGDOM (10%) CANADA (8%) NEW ZEALAND (3%) |
Top regions: UNITED STATES (38%), AUSTRALIA (32%), UNITED KINGDOM (10%) |
| Platform Engagement | Tiktok: 71,950 avg views/post | Best reach: Tiktok 71,950 avg views; best engagement: Tiktok 2,940 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: The Wiggles
The map shows every radio station that aired The Wiggles today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-25 19:00 UTC | The Wiggles | Tamworth Regional Entertainment Centre | Tamworth Regional Council, Australia |















