
The Who
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
532,000
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Founding members Pete Townshend and John Entwistle met in high school in London, forming a rock & roll band that would evolve into the Who. With a sound influenced by American R&B and British rock acts, the band underwent various lineup changes before achieving commercial success with hits like "Substitute" and "Happy Jack." The release of the rock opera Tommy in 1969 marked a turning point for the band, leading to critical acclaim and international recognition. Over the years, the Who navigated personal and professional challenges, including the loss of members and struggles with substance abuse, yet continued to create music and tour extensively, culminating in the release of their latest album, Who, in 2019. The band's enduring legacy is celebrated through their innovative sound, iconic performances, and ongoing contributions to the rock music landscape.
The Who speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (79%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,575 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
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Social Snapshot |
Followers 532,000 · Engagements 302 · Rate 0.1% Posts 159 · Views 6,575 · Avg Likes 285 · Avg Comments 13 · Avg Views 6,575 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 30% 18-24: 28% 45-64: 20% 35-44: 19% |
Largest: 25-34 (30%); next: 18-24 (28%) |
Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
Top Countries |
UNITED STATES (29%) BRAZIL (13%) UNITED KINGDOM (6%) ITALY (6%) CANADA (5%) |
Top regions: UNITED STATES (29%), BRAZIL (13%), UNITED KINGDOM (6%) |
Platform Engagement | Youtube: 6,575 avg views/post | Best reach: Youtube 6,575 avg views; best engagement: Youtube 285 avg likes |
Top Brand Affinities
Brand | Category | Score |
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: The Who
The map shows every radio station that aired The Who today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |