The Who

The Who

Country: GB | Gender: male

Influence: 72.24% Fanbase: 70.92% Trending: 72.90% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-27

532,000

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:51:01 UTC

Genres

rockrockroots rockart rockalbum rockhard rockblues rockclassic rockmellow goldbritish invasionfolk & traditionalfolk rock

Biography

The Who emerged as a prominent band during the rock & roll era, blending art-pop and hard-rock influences to create dynamic music that expanded the genre's boundaries. Originating from the Mod scene in the mid-1960s, the band quickly gained fame for their energetic live performances and innovative songwriting, with hits like "My Generation" and "I Can't Explain" propelling them to stardom. Following the success of their rock opera Tommy in 1969, the Who solidified their status as hard rock pioneers with the acclaimed album Who's Next in 1971, becoming one of the biggest bands of the decade. Despite internal tensions and the tragic death of drummer Keith Moon in 1978, the band persevered, embarking on numerous farewell tours and temporary reunions before establishing a permanent arrangement in the late '90s.

Founding members Pete Townshend and John Entwistle met in high school in London, forming a rock & roll band that would evolve into the Who. With a sound influenced by American R&B and British rock acts, the band underwent various lineup changes before achieving commercial success with hits like "Substitute" and "Happy Jack." The release of the rock opera Tommy in 1969 marked a turning point for the band, leading to critical acclaim and international recognition. Over the years, the Who navigated personal and professional challenges, including the loss of members and struggles with substance abuse, yet continued to create music and tour extensively, culminating in the release of their latest album, Who, in 2019. The band's enduring legacy is celebrated through their innovative sound, iconic performances, and ongoing contributions to the rock music landscape.

The Who Marketing Affinity & Brand Fit Data

Report Date: 2025-09-27

The Who speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (79%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,575 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Who score 0.06%Low bucket.
Followers:532,000
Engagements:302
Rate:0.1%
Posts:159
Views:6,575
Avg Likes:285
Avg Comments:13
Avg Views:6,575

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 532,000 · Engagements 302 · Rate 0.1%
Posts 159 · Views 6,575 · Avg Likes 285 · Avg Comments 13 · Avg Views 6,575
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 30%
18-24: 28%
45-64: 20%
35-44: 19%
Largest: 25-34 (30%); next: 18-24 (28%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (29%)
BRAZIL (13%)
UNITED KINGDOM (6%)
ITALY (6%)
CANADA (5%)
Top regions: UNITED STATES (29%), BRAZIL (13%), UNITED KINGDOM (6%)
Platform Engagement Youtube: 6,575 avg views/post Best reach: Youtube 6,575 avg views; best engagement: Youtube 285 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: The Who

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Who today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-27)

Total: 8,993,515

PLATFORM TOTAL %
Spotify Spotify 7,993,095 88.88%
Pandora Pandora 880,156 9.79%
Yandex Yandex 120,264 1.34%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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